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What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
What Brands Need to Know About iOS 7
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What Brands Need to Know About iOS 7

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Transcript

  • 1. MUTUAL MOBILE | AUGUST 2013 What brands need to know about iOS 7.
  • 2. iOS 7 was announced in June 2013.
  • 3. It is a radical departure from previous iOS releases.
  • 4. Here’s how.
  • 5. There are three new central themes to iOS 7: 1. Deference 2. Clarity 3. Depth
  • 6. What is Deference? The UI should help users understand and interact with the content, but never compete with it.
  • 7. Deference Reconsider the use of insets and visual frames and - instead - let the content extend to the edges of the screen. iOS 7iOS 6
  • 8. iOS 6 iOS 7 Bezels, gradients, and drop shadows sometimes lead to heavier UI elements that can overpower the content. Instead, focus on the content and let the UI play a supporting role. Deference
  • 9. Translucency can provide context and help users see that more content is available. iOS 7iOS 6 Deference
  • 10. What is Clarity? Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and sharpened focus on functionality motivates the design.
  • 11. Clarity iOS 6 iOS 7 White space makes important content and functionality more noticeable. Also, white space can impart a sense of calm and tranquility, and it can make an app look more focused and efficient.
  • 12. iOS 6 iOS 7 iOS 7 system fonts automatically adjust letter spacing and line height so that text is easy to read and looks great at every size the user chooses. Clarity
  • 13. What is Depth? Visual layers and realistic motion used to heighten delight and understanding.
  • 14. Depth Calendar’s new transitions encourage a sense of depth as you move between viewing years, months and days. In the scrolling year view shown here, users can instantly see today’s date and perform other calendar tasks. A similar transition happens when users select a day: the month view splits apart, revealing the day view and moving the week straight up to the top. When you select a month, you zoom into the month view while the month’s title shifts to the right. The other month’s now above and below in a scroll view.
  • 15. When is the release date? Fall 2013 JUN JUL AUG OCT NOV DEC iOS 7 Beta Release June 2013 iOS 7 Feature Complete 9/6 iOS 6 Feature Complete 8/6 (as planned) Anticipated iOS 7 Launch Window SEP We are hereWe are here
  • 16. Supported Devices iPhone 4, 4S & 5 iPad 2, 3, 4 & Mini
  • 17. Let’s do some adoption rate math.
  • 18. 60% of iOS 5 users upgraded to iOS 6 within 2 weeks after its launch.
  • 19. Already there are more iOS 7 users than there were iOS 5 users... >
  • 20. The adoption rate of iOS 7 will be equal to, if not greater than, 60%. =
  • 21. Will your apps be ready? ?
  • 22. Three recommendations to help you prepare for iOS 7 by Fall 2013:
  • 23. 1. Enable WHERE TO START It’s often possible to use an existing application codebase and fix any issues that might crop up as a result of the architecture changes of iOS 7. THINGS TO CONSIDER This is largely insufficient because it doesn’t address any of the new design paradigms.
  • 24. 2. Adapt WHERE TO START Find a middle ground between the iOS 6 and iOS 7 design languages. Create a new visual design while maintaining the existing interaction framework. THINGS TO CONSIDER While this is a better option than just enablement, it’s probably still not enough. The new iOS 7 design paradigms go beyond just a new skin.
  • 25. 3. Evolve WHERE TO START In many cases it’s best to design from a blank slate. Evaluate all parts of the existing experience and determine how best to solve them with iOS 7 in mind. THINGS TO CONSIDER This is a much bolder strategy, but it took Apple starting again from scratch to get to iOS 7. This solution is the most future- proof.
  • 26. Questions? Learn more about how we think at mutualmobile.com How can we help your team get iOS 7 ready? Contact us today.

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