Apples iPhone 4s Announcements and mCommerce


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How will October's iPhone 4S announcements affect the future of mCommerce? With potentially thousands of new iPhone users created by Apple's free 3GS, 4G-like speeds and a dual core processor, mobile retail will feel the effects of Apple's latest announcements. Find out how retailers, marketers and advertisers can start taking advantage of iPhone 4S today.

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Apples iPhone 4s Announcements and mCommerce

  1. 1. Apple’s Announcements &mCOMMERCE
  2. 2. Voice Control The most landmark of the iPhone 4S announcements, Siri voice assistance holds the promise of a new way to interact with smartphones. Although this new feature is currently limited, it could soon offer companies a new style of interaction between their customers and their mobile properties.
  3. 3. iPhone 4S’s Siri artificial intelligencefeature will only interact with Apple’sbuilt in apps. In the future, however,all apps could see voiceinteractivity.
  4. 4. This type of interaction is already happening today with Kinect. Thissummer, Microsoft introduced voice commands to their popularmotion tracking game system, and companies like Netflix are alreadytaking advantage of it.Although Kinect’s voice command system isn’t as sophisticatedas Apple’s it will start to let brands cut their teeth on thetechnique.
  5. 5. A5 Chip &Dual Core A dual core doesn’t just render game graphics faster (although this will probably be the first sector to take advantage of it), it makes the entire device faster. This means those rich product photos, demo videos, and augmented reality samples are about to look amazing.
  6. 6. 7 x Faster 2 x As FastGraphics As iPhone 4Since the release of the iPad 2,many retailers, including GiltGroupe, have seen significant salesthrough iPad. Although this can beattributed to several reasons, iPad2’s dual core gives it it speedand rich images that set it apart.
  7. 7. Although 4S’s rendering power will have lots of benefits, one pronouncedarea will be augmented reality.Trying to make realistic AR with iPhone’s limited processing power is likepushing an elephant through a straw. With the A5 chip, hyper realistic ARimages like the ones become possible.
  8. 8. Multiple Carriers& Cheap Devices Lots of companies have entered the smartphone markets with a variety of high and low-end products on a range of carriers, challenging iPhone’s limited variety. The introduction of more choices means a new flood of elderly, low-income, baby boomers and teens are about to become iPhone users. And they’re bringing their wallets with them
  9. 9. Not only does a low cost iPhone mean more people will be on the iOSplatform, it means that more people will be doing mobile shopping.Studies have shown iPhone users are three times more likely toshop via mobile than smartphone owners overall. Apple, iTunesand the app store have created a culture of purchasing that is about togain thousands of new members.
  10. 10. Lack of NFC It’s not just about what iPhone 4S has, it’s about what it DOESN’T have, and NFC is one glaring omission. NFC would allow users to make a purchase or get more information on a product at the tap of a phone. Google launched NFC in Android earlier this year, but Apple’s failure to follow spells difficulty for the technology.
  11. 11. Even though it presented a goodalternative to QR codes, SMS,and RFID, NFC still faced asignificant challenge for adoption.Without iPhone’s early andenthusiastic adopters behindit, NFC faces a hard roadahead.Apple still holds patents on NFCand may be waiting to firm upinfrastructure before integrating itbut retailers shouldn’t hold theirbreath waiting.
  12. 12. 4G(ish) Speeds The speed of mobile web just hasn’t caught up with everything we want to do with it, but the introduction of 4G-like speed in the iPhone 4S will get things moving. For retailers, this means that the pain users have experienced with mobile websites is about to be gone and mobile shopping is about to get more popular than ever. If you don’t have a mobile site, now is the time to get one.
  13. 13. Mobile commerce has nowhere to go but up. Unfortunately it’s beencaged in a little box called 3G. Slow loading times simply won’t fly forconsumers used to screaming fast Wi-Fi connections in their homes.But mobile retailers shouldn’t interpret this as a sign that you can slackoff on your mobile site and rely on 4G to deliver your desktop sitefaster. The mobile experience is still different, and 4G still isn’t as fastas Wi-Fi.
  14. 14. Start developing for iPhone 4S today Download StumbleUpon’s case study to find out how the company created an iPad app before the device’s release