YOUCAN
USEGLASS
FORGOOD
OR…
31,564unique visitors
1,419submissions
WHATGLASSISGOODAT
Comfort
Turn-by-turn
Directions
Capturing Images
Without Interfering
Notifications
WHATGLASSISBADAT
Transcribing 

Voice
Capturing
Great Images
Organizing
Staying On
While Running
Staying On 

(Battery)
St...
DISILLUSIONMENTDEEPENS
“People get angry at Glass. They get angry at you
for wearing Glass. They talk about you openly. It
inspires the most aggr...
“However gorgeous a Bluetooth earpiece, it
fundamentally says that its wearer might need
to make or receive a call at any ...
“This new world of wearables will never
arrive if nobody consents to wear them.”
—Sonny Vu
The Future
An Asshat
Consumer Professional
Consumer Professional
19.3%
20.5% 60.1%
Consumer Professional Not Viable
GLASSSIMUSERSUBMISSIONS
GOINGBACKTOTHESUBMISSIONS
Combed submissions for
professional use cases.
!
20 interviews with professionals
fitting those p...
SOWHATUSECASESSTANDUP?
Augmented Vision 

& Computer Vision
Revolutionaryvs.MarginalImprovements
THANKS
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
SXSW 2014 | You Can Use Glass For Good Or...
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SXSW 2014 | You Can Use Glass For Good Or...

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Materials are via Sam Gaddis, Chief Marketing Officer, Mutual Mobile for presentation at South by Southwest (SXSW) Interactive Festival 2014.

We’ve seen this before – incredible technology is released to the consumer and a flurry of unimaginative, low impact uses and applications are associated with it. Anyone remember the early days of the app store? Google Glass is about to hit a similar junction, but rather than seeing an emphasis on picture-taking, sport-reporting, calorie-counting apps, the focus will be on Google Glass being used by people who do really important, life-saving jobs with both hands, and don't actually care how they look. This session will cover and explore the use cases developed by actual firefighters, police officers, EMTs, surgeons, and soldiers. If you're more interested in how Glass will make a difference in the world than how it'll let you creepily take pictures of people by winking, this talk is for you. We'll skip over the 1.0 apps and talk about how Glass might actually help people doing important jobs do them better.

Transcript of "SXSW 2014 | You Can Use Glass For Good Or..."

  1. 1. YOUCAN USEGLASS FORGOOD OR…
  2. 2. 31,564unique visitors 1,419submissions
  3. 3. WHATGLASSISGOODAT Comfort Turn-by-turn Directions Capturing Images Without Interfering Notifications
  4. 4. WHATGLASSISBADAT Transcribing 
 Voice Capturing Great Images Organizing Staying On While Running Staying On 
 (Battery) StoringBeing Useful 
 In Sunlight Maintaining 
 Connectivity
  5. 5. DISILLUSIONMENTDEEPENS
  6. 6. “People get angry at Glass. They get angry at you for wearing Glass. They talk about you openly. It inspires the most aggressive of passive aggression.” —Mat Honan
  7. 7. “However gorgeous a Bluetooth earpiece, it fundamentally says that its wearer might need to make or receive a call at any time. It makes the wearer look like they jump at the world’s beck and call rather than engaging with it on their own terms.” —Bill Wasik
  8. 8. “This new world of wearables will never arrive if nobody consents to wear them.” —Sonny Vu
  9. 9. The Future An Asshat
  10. 10. Consumer Professional
  11. 11. Consumer Professional
  12. 12. 19.3% 20.5% 60.1% Consumer Professional Not Viable GLASSSIMUSERSUBMISSIONS
  13. 13. GOINGBACKTOTHESUBMISSIONS Combed submissions for professional use cases. ! 20 interviews with professionals fitting those profiles. ! Rebuilt use cases that are viable and vetted by potential users Viable Today Use Cases 15.8% 17.5% 21.1% 45.6% Other Firefighter Medical Police
  14. 14. SOWHATUSECASESSTANDUP?
  15. 15. Augmented Vision 
 & Computer Vision
  16. 16. Revolutionaryvs.MarginalImprovements
  17. 17. THANKS
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