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2014 Predictions: What's in the cards for mobile?

2014 Predictions: What's in the cards for mobile?



What does 2014 have in store for mobile? Consult the cards.

What does 2014 have in store for mobile? Consult the cards.



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    2014 Predictions: What's in the cards for mobile? 2014 Predictions: What's in the cards for mobile? Presentation Transcript

    • 2014: A TECH ODYSSEY What’s in the cards for mobile?
    • Loosen up your tie, take a seat and see what Mutual Mobile Soothsayers predict will happen in the next 12 months.
    • MARKETING INKLINGS I. Every brand will start differentiating itself through digital offerings, especially in the mobile space.
    • MARKETING INKLINGS Users will get tired of disjointed brand experiences and companies will answer with omnichannel thinking that lets the user pick up where they le off across multiple devices. II.
    • III. MARKETING INKLINGS More marketing companies will branch out beyond services and create physical products through incubators, accelerators and crowdfunding.
    • MARKETING INKLINGS The mobile initiative planning process will continue to gain sophistication as marketers align business priorities and user needs in the mobile space. IV.
    • V. TECH HUNCHES Visionary processors like Apple’s new M7 chip will empower developers to create unprecedented wearable tech experiences thanks to the abundant data, ba ery conservation and 24/7 tracking.
    • TECH HUNCHES Google will revamp vocal activation by VI. opening up voice search capabilities to developers, creating a new wave of speech-detecting Android apps. searc ! h
    • TECH HUNCHES VII. While developers and marketers try to make our phones be er listeners through ambient intelligence, consumers grow more concerned about the privacy issues of passive listening devices.
    • TREND OMENS Near-instantaneous fulfillment and delivery will be expected and demanded by mobile consumers making purchases on their smartphones or tablets. VIII.
    • IX. TREND OMENS Fingerprint readers and two-factor authentication features ease our woes of data collection and identity the . In exchange for anticipatory technology, users will grow less skeptical of Big Brother.
    • TREND OMENS Consumers finally see the utility in mobile wallets and app-ready watches once they start purchasing merchandise by simply tapping their wrist against a sensor. x.
    • Which of these prophecies will come to true? The only thing we can say for sure is we can’t wait to see and shape what the future has in store for the mobile space.