2014: A TECH ODYSSEY
What’s in the cards for mobile?
Loosen up your tie, take a seat and see
what Mutual Mobile Soothsayers predict
will happen in the next 12 months.
Every brand will start diﬀerentiating
itself through digital oﬀerings,
especially in the mobile space.
Users will get tired of disjointed
brand experiences and companies
will answer with omnichannel thinking
that lets the user pick up where they
le oﬀ across multiple devices.
More marketing companies will
branch out beyond services and
create physical products through
incubators, accelerators and
The mobile initiative planning process
will continue to gain sophistication as
marketers align business priorities and
user needs in the mobile space.
Visionary processors like Apple’s new M7
chip will empower developers to create
unprecedented wearable tech experiences
thanks to the abundant data, ba ery
conservation and 24/7 tracking.
Google will revamp vocal activation by
opening up voice search capabilities to
developers, creating a new wave of
speech-detecting Android apps.
While developers and marketers try to
make our phones be er listeners
through ambient intelligence,
consumers grow more concerned
about the privacy issues of passive
Near-instantaneous fulﬁllment and
delivery will be expected and
demanded by mobile consumers
making purchases on their
smartphones or tablets.
Fingerprint readers and two-factor
authentication features ease our
woes of data collection and identity
the . In exchange for anticipatory
technology, users will grow less
skeptical of Big Brother.
Consumers ﬁnally see the utility
in mobile wallets and app-ready
watches once they start
purchasing merchandise by simply
tapping their wrist against a sensor.
Which of these prophecies will come to true?
The only thing we can say for sure is we can’t wait to see and
shape what the future has in store for the mobile space.