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TREES Annual Report 2011
 

TREES Annual Report 2011

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    TREES Annual Report 2011 TREES Annual Report 2011 Presentation Transcript

    • Without the support and assistance of the following individuals and institutions, 2011 would not nearly have been so successful. TREES is forever grateful and thanks them for allowing us to be part of their events and for being a part of ours! • Prof Elsabé Loots and Prof Renier Jansen van Rensburg for their financial contributions to the post-graduate conference held in Portugal. • The NRF (National Research Foundation) for financial assistance. • BIG Concerts for financial assistance. • The Chief Financial Officer of BIG Concerts, Mr Justin van Wyk, for all his support throughout the year, for allowing the research to be conducted and especially for providing the financial information. • Ms Desti Loeijs from Mushroom Productions for her kindness, and for her help in provid- ing the passes for the fieldworkers at all the BIG Concert events. • Mr Glenn Phillips, Mr Bheki Zwane and Mr Joep Stevens of SANParks for their loyal as- sistance and support throughout the years concerning the research conducted at the various national parks. Also, a special thank you to all the various park managers for their assistance. • The Cape Town International Jazz Festival Director, Mr Rashid Lombard, for allowing the research to be conducted and Ms Carenza van Willingh, Marketing Manager of the Festival for all her assistance prior to and during the survey as well as supplying us with quality data. • Mr Brett Pyper, Mr JC Ouckamp and Mr Velmont Layne for their support during the surveys as well as their positive attitude towards the research at the Klein Karoo Na- tional Arts Festival. • Ms Elizma Spangenberg for her assistance prior to and during the survey at the Wacky Wine Festival as well as supplying us with the economic data. • Ms Sandra Jacobs for her support and guidance during the survey at the Innibos National Arts Festival. • Mr Gary Boshoff, the Race Director of the Comrades Marathon for his support,for al- lowing the research to be conducted and for providing us with the economic informa- tion. • Ms Stefanie Schultzen, the Marketing Manager of the Old Mutual Two Oceans Mara- thon for her laughs, support, assistance prior to and during the survey and for providing us with the economic information. • Ms Liezle Bothma from Conker Exhibitions for assisting with the logistics of the surveys at both the Two Oceans and Comrades Marathon.i
    • • Ms Sarah Struys, the Event Manager at the Kirstenbosch Botanical Gardens for hersupport and for allowing the research to be conducted at the Old Mutual SummerSunset Concert of the Cape Philharmonic Orchestra.• Mr Haddad Viljoen and Ms Anneke Borman for financial assistance and for their as-sistance and support during the kykNET surveys at the Klein Karoo National Arts Festivaland Innibos National Arts Festival.• Ms Janci Prinsloo and Ms Nerisa Coetzee at Media24 and Huisgenoot for financialassistance and support during the Huisgenoot Skouspel surveys.• Ms Karen Borrain for assiting with the Southern Sun Hotel survey.• Mr Val Peves for his assistance with the Tongaat-Hullets project.• North-West Parks Board, especially Ms Emelang Malefo, Ms Valerie Melk and otherstaff from North-West Parks Board.• Ms Yolani Geldenhuys and the team at Platinum Press for all the printing work of thevarious questionnaires and reports.• Mrs Cecile van Zyl, Mr Rod Taylor, Ms Malcolm Ellis, Ms Kristina Davidson and Ms DiKilpert for all the language editing of the various articles, questionnaires and reports. A special thank you to the following sponsors for their contributions at TREES’ award ceremonies:• Mr Eddy Khosa, National Chairman of the Federated Hospitality Association of SouthAfrica (FEDHASA) for the Best first-year tourism student award 2010.• Mr Bheki Zwane, General Manager of Sales and Marketing of SANParks for the BestEcotourism student 2010 as well as Best second-year tourism student award 2010.• Mr Darron Moore, General Manager of Drakensberg Sun Lifestyle Resort (SouthernSun Hotels) for the Best third-year tourism student award 2010.• Ms Christine van Deventer of ATKV represented by Mr Marco van den Berg, re-gional public relations officer of the ATKV, for the Best tourism student over three yearsaward.• Mr Pieter Viljoen, National President of The Southern Africa Tourism Services Associa-tion of South Africa (SATSA), for the Best Tourism manager award 2011.• Mr Kobus Fourie from Elgro Hotel Group for the Best Tourism honours degree studentaward 2010 and the Best Master’s Student within the School of Business Management2011.• LUFTHANSA for the Best Master’s Student within the Tourism Programme 2011 award. ii
    • I would like to start this foreword by stat- ing what a year we had. At the end of 2010, I thought we had reached our limit in terms of output – but I was wrong. Lit- tle did I know what 2011 would have in store and all that one can say is “what a ride” or within the context of this re- port, “what an event”. We broke all previous records in terms of all that we set out to do. Therefore, it is with grati- tude and thankfulness that I reflect on 2011. Based on all achievements that are evident in the annual report, I want to thank each and everybody for their input, energy, commitment and loyalty, since without these attributes we would not be able to perform the way we do. Since the theme of this year’s report is “events”, my personal reflection is that people can also be seen as events. Strange but true and within the context of all the staff that is involved in the Focus Area, the following: some staff members can be seen as major events for their contribution and output; some are sport events, while others are cul- tural or musical events. One also finds those who can be seen as community events, while some tend to be more international. Some of these events are more concerned with communities, other with the economics and others with the environment. Together we make a calendar of events not be missed. Based on what we have achieved in 2011, I am looking forward to 2012 where we will strengthen our position as a leading research en- tity and enter new areas of research on our ride to discovery. Best wishes Prof Melville Saaymaniii
    • In tourism literature, events are classified in terms of their size and nature. A dis- tinction is therefore made between local events, major events, mega events and hallmark events. Events, in various forms and guises, are held around the world particularly due to their distinctive positive impacts in terms of economic growth, im- age creation and encouraging tourism activity. We had the opportunity to ex- perience the impact of major events in full force this year. We approached an events company, namely BIG Concerts, to conduct an economic impact analy- sis at the U2 concert in Johannesburg in February. What started out as a once- off research project, turned into a year contract at all the BIG Concert events and concerts held in 2011. Saying that wehave had an eventful 2011 is therefore an understatement. We have seenincredible bands and artists perform and were really blessed and fortunateto be able to attend and conduct research at all the events. Apart fromBIG Concerts, we conducted research at various music festivals, arts festi-vals, sport events, national parks and wine festivals. Each research surveywas an unforgettable event in its own right. Another major event for uswas when our Tourism Niche Area was awarded the status of a Focus Area,making us the first and only Tourism Research Focus Area in the country.Together with the events we witnessed and that formed part of ourwork, our daily lives are also filled with events – some big, some small,some positive, some negative; however, each one being life alter-ing in its own way. In the end, when it is over and the curtains aredrawn, it is up to us to decide how to deal with the events in our lives,who forms part of them and what we take from the experiences. For this reason, we chose “events” as the theme of our 2011 annual report.I have had an incredible and blessed 2011! I lived out my love and pas-sion for research. I have seen and met incredible people, artists and iv
    • musicians and visited amazing and unforgettable places. It was a year full of memo- ries that I would not give up for anything in this world! Big events in my year included: • Meeting the Marketing Manager of the Old Mutual Two Oceans Marathon, Stefanie Schultzen, for the first time in 2011 after conducting research at the race for the past two years. After two years’ worth of phone conversations, we finally met in May. She is a person I admire and I am privileged to now call her my friend. • Coordinating the research survey for the third time at the 12th Cape Town International Jazz Festival. • Coordinating the research survey at the Cape Philharmonic Orchestra concert held at the Kirstenbosch Botanical Gardens. • Coordinating and conducting research for the first time in 2011 at the Comrades Marathon. • Coordinating the surveys at the BIG Concert events: U2, Neil Diamond, Roxette, The Script, James Blunt, Coldplay, Josh Groban, RAIN – A tribute to the Beatles and Riverdance. • Attending the World Wrestling Entertainment (WWE) Smackdown performance at the Coca Cola Dome with my mother and brother (he is a die-hard wrestling fan). • Meeting Josh Groban at his Port Elizabeth concert – our final BIG concert event for the year. • Attending international conferences and presenting papers in countries that I have always wanted to visit: Spain, Scotland, Portugal and the UK. • Promoting the studies of my first two master’s students. I am thankful to my Heavenly Father for blessing me with all these unforgettable events, for surrounding me with incredible people and for keeping us safe on all our journeys. This annual report would have not been possible without the help of several individuals: My mentor, Prof Melville Saayman for always supporting me in all my events, Susan Ober- holzer for assisting with the compilation of the content, Marco Scholtz for assisting with the graphic designs and my best friend and assistant Bianca Manners for all her help and friend- ship during the year. A BIG THANK YOU also to each and every fieldworker and respond- ent at all the events! – Without them, none of our research would have been a success. Here is to an incredible 2011! I hope you enjoy our annual report and thank you to everyone for allowing us to be part of their events! May 2012 be even more event- ful and may we all cherish the people who form part of our big and small events. Yours sincerely Dr Martinette Kruger v
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    • The table below provides an overview of all the publications, projects, conferences, courses and post-graduate studies completed in 2011. Compared to 2010, the number of research articles and attendance of international conferences have almost dou- bled. The latter is a good indication of the strength of the current research programme. CATEGORY 2006 2007 2008 2009 2010 2011 TOTAL Peer-reviewed journal articles 7 3 9 13 16 17 65 Peer-reviewed books - - - 3 1 1 5 Peer-reviewed book chapters - 1 - - 1 - 2 Research reports 6 8 17 14 13 38 96 Conference proceedings 1 - 1 1 3 2 8 Conference papers presented: Interna- 5 10 7 12 29 19 82 tional conferences Conference papers presented: Nation- 5 2 6 3 2 4 22 al conferences Completed master’s degrees 3 2 8 9 14 9 45 Completed doctoral (PhD) degrees - - 1 1 6 1 9 • clude: students hig hlights in f post-graduate Research in number o h • Growt e in publications s t • Increa certs Agreemen s (72) n y ed (52) • Big Co number of surve nnaires develop n d tio servatio • Recor number of ques KZN Con d d lo • Recor ent with Ezemve ers publishe m h • Agree r that all researc a • First ye1
    • Other highlights of 2011 include:• President Jacob Zuma made reference to our research in his 2011 InaugurationSpeech.• TREES received enormous positive publicity with our biltong hunting research.• NICHE became a focus area: TREES (Tourism Research in Economic Environs andSociety).• Various staff members were on the steering committees of the International Glob-al Sustainable Conference in Mbombela, the 7th International Wildlife RanchingSymposium in Kimberley and Advances in Tourism Economics.• Prof Waldo Krugell delivered his inauguration address. • Prof Andrea Saayman was appointed for another term at the International Asso-ciation of Tourism Economics.• Our second and third post-doctoral fellows, Dr Francesca Cini and Dr Serena Lu-crezi, were appointed.• Prof Donald Getz was appointed as a visiting professor.• Miss Susan Oberholzer was appointed permanently.• Miss Marike Krugell was appointed as a statician from 2012.• Prof Andrea Saayman and Prof Melville Saayman were appointed to the organis-ing committee of the Consumer Behaviour Tourism Symposium.• Prof Melville Saayman was appointed as executive member of the organisingcommittee for Advances in Tourism Research.• Prof Melville Saayman was guest editor of a special edition of Tourism Economics.• Miss Susan Oberholzer and Prof Elmarie Slabbert received the best paper awardin the Social and Economic Impacts: Local community division at the InternationalConference on Global Sustainable Tourism held in Mbombela.• Dr Martinette Kruger, Prof Melville Saayman and Mrs Karin Botha received thirdplace in the Effective Sustainable Tourism Management division at the InternationalConference on Global Sustainable Tourism held in Mbombela.• Prof Melville Saayman was awarded the most productive senior researcher at theNorth-West University.• Prof Andrea Saayman received third prize at the Young Woman in SciencesAwards. 2
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    • Publishe d Articles 2011 1. SAAYMAN, M. 2011. Motives for attending the Cultivaria Arts Festival. Journal for sport, physical education and recreation, 33(1):109-120. 2. SAAYMAN, M. & ROSSOUW, R. 2011. The significance of festivals to regional economies: Measuring the economic value of the Grahamstown National Arts Festival in South Africa. Tourism Economics. 17(3): 603-624. 3. FOURIE, J., SLABBERT, E. & SAAYMAN, M. 2011. The leisure and sport participation patterns of high school learners in Potchefstroom. Journal for Sport, Physical Education and Recreation 33(1):65-80. 4. VAN DER MERWE, P., SAAYMAN, M., WARREN, R. & KRUGELL, W. 2011. Socio-demographic profile and travel behaviour of biltong hunters in South Africa. Acta Academica. 42(3):61-85. 5. SAAYMAN, M., VAN DER MERWE, P. & ROSSOUW, R. 2011. The economic impact of hunting in the Northern Cape Province. South African journal of wildlife research. 41(1):120-133. 6. VAN DER MERWE, P., SAAYMAN, M. & ROUSSOUW, R. 2011. The impact of hunting for biltong purposes on the SA economy. Acta commercii, 11: 1-12. 7. DU PLESSIS, E. & SAAYMAN, M. 2011. Factors influencing pricing in the accommodation sector in South Africa. South African journal of entrepreneurship and small business management, 4(2011):24-47. 8. DU PLESSIS, E. & SAAYMAN, M. 2011. Grading and price in the accommodation sector of South Africa. Acta academica, 43(1):130-146. 9. DREYER, A. & SLABBERT, E. 2011. Exploring branding associations in festival branding. African Journal of Business Management. (ISI accredited) 10. VAN VUUREN, C. & SLABBERT, E. 2011. Travel behaviour of tourists to a South African holiday resort. African Journal for Physical, Health Education, Recreation and Dance, 17(4):694-707. (DoE accredited) 11. BOTHA, K., SLABBERT, E., VIVIERS, P. & ROSSOUW, R. 2011 Expenditure-based segmentation of visitors to Aardklop National Arts Festival. South African Theatre Journal, 25(2):142-166. (DoE accredited) 12. SLABBERT, E. & SAAYMAN, M. 2011. The influence of culture on community participation and attitudes: The case of two South African Arts Festivals. Event Management, 15(2):197-211. (International Journal) 13. VAN DER MERWE, P. & SLABBERT, E. & SAAYMAN, M. 2011. Travel motivations of tourists to selected marine destinations. International Journal of Tourism Research, 13(5):457-467. (SSCI accredited) 14. BOTHA, K. & SLABBERT, E. 2011. Market segmentation of visitors to Aardklop National Arts Festival: a correspondence analysis. Management Dynamics, 20(1):2-18. (IBSS accredited) 15. FOURIE, J., SLABBERT, E. & SAAYMAN, M. 2011. Leisure and sport needs of high school learners. South African Journal of Sport, Physical Education and Recreation, 33(1):65-80. (SSCI accredited) 16. SAAYMAN, M., SAAYMAN, A. & SLABBERT, E. 2011. Who spends and who does not: clustering visitors at a national arts festival. South African Journal of Business Management, 42(1):9-16. (ISI accredited) 17. SAAYMAN, M. & SAAYMAN, A. 2011. Determinants of spending at three major sporting events in South Africa. International Journal for Tourism Research. DOI:10.1002/jtr.841. 18. KRUGER, M., SAAYMAN, M. & ELLIS, S. 2011. Segmenting by genres: the case of theAardklop National Arts Festival. International journal of tourism research, 13(1):511-526.7
    • 19. KRUGER, M., SAAYMAN, M. & ELLIS, S. 2011. A motivation based typology of open water swimmers. South Africa Journal for Sport, Physical Education and Recreation. 33(2):59-80. Accepte d Articles 20111. ROSSOUW, R. & SAAYMAN, M. 2011. Assimilation of tourism satellite accounts and applied general equilibrium models to inform tourism policy analysis. Tourism economics,17. (Accepted).2. DU PLESSIS, E. & SAAYMAN, M. 2011. The relationship between grading and price within the accommodation sector of South Africa. Acta academica. (Accepted). 3. MARAIS, M. & SAAYMAN, M. 2011. Key success factors of managing the Robertson Festival. Acta Academica. (Accepted).4. SAAYMAN, M., SAAYMAN, A. & SLABBERT, E. 2010. Who spends and who does not: clustering visitors at a national arts festival. South African journal of business management. (Accepted).5. DU PLESSIS, E. & SAAYMAN, M. 2011. Pricing guidelines for graded hotels and guesthouses in South Africa. South African business review. (Accepted).6. NAUDE, R., KRUGER, S. & SAAYMAN, M. 2011 The effect of employee’s leisure on Quality of Work life. South African journal for research in Sport, Physical education and Recreation. (Accepted) 8
    • Conferetionals 2011 nce Na 1. VAN DER MERWE, P & SAAYMAN, M. 2011. Travel motives of South African Biltong hunters. Paper presented at the South African Wildlife Management Association (SAWMA). Symposium. The Human-Natural resource interface: reconciling conflicting trade-offs? Held in Hartenbos, South Africa on18-21 September 2011. 2. VAN DER MERWE, P., SAAYMAN, M. & ROSSOUW, R. 2011. Expenditure based segmentation of South African biltong hunters. Paper presented at the 23rd Annual conference of The Southern Africa Institute for Management Science (SAIMS). Finding a silver lining for business in the global economic and political dark clouds. Held in Durban, South Africa on 11-14 September 2011. 3. WARREN, R., VAN DER MERWE, P., & SAAYMAN, M. 2011. The relationship between popular species and spending. Paper presented at the 23rd Annual conference of The Southern Africa Institute for Management Science (SAIMS). Finding a silver lining for business in the global economic and political dark clouds. Held in Durban, South Africa on 11-14 September 2011. 4. KRUGER, S. & SAAYMAN, M. 2011. The relationship between film and students holiday preference. Paper presented at the 23rd Annual conference of The Southern Africa Institute for Management Science (SAIMS). Finding a silver lining for business in the global economic and political dark clouds. Held in Durban, South Africa on 11-14 September 2011. 5. KRUGER, M. 2011. The economic impact of the Old Mutual Two Oceans Marathon. Paper presented at the Old Mutual Two Oceans Sponsorship Conference held in Cape Town, South Africa on 15 August 2011. Conferennatison2011 ter ce al In 1. SAAYMAN, M. & DE KLERK, S. 2011. Networking of festival entrepreneurs at the Grahamstown National Arts Festival. Paper presented at the 8th ASGE International Entrepreneurship Research Exchange, held in Melbourne, Australia on 1-4 February 2011. 2. SAAYMAN, M. & SAAYMAN, A. 2011. Clustering attendees at the Philharmonic Orchestra’s Summer Festival. Paper presented at the 4th International Conference on Advances in Tourism Economics, held in Lisbon, Portugal on 14-15 April 2011. 3. LOUW, R. & SAAYMAN, A. 2011. Forecasting tourism to South Africa using a single equation causal approach. Paper presented at the 4th International Conference on Advances in Tourism Economics, held in Lisbon, Portugal on 14-15 April 2011.9
    • 4. SAAYMAN, M. & SAAYMAN, A. 2011. An analysis of South Africa’s African Tourism Market. Paper presented at the 3rd IATE Conference, held in Bournemouth, United Kingdom on 3-7 July 2011.5. SAAYMAN, A. & CORTES-JIMÉNEZ, I. 2011. Tourism consumption in South Africa: A demand analysis of four intercontinental markets. Paper presented at the 3rd IATE Conference, held in Bournemouth, United Kingdom on 3-7 July 2011.6. BOTHA, I. & SAAYMAN, A. 2011. Time-varying parameter error correction model to forecasting arrivals in South Africa. Paper presented at the 31st International Symposium on Forecasting, held in Prague, Czech Republic on 26-29 June 2011.7. DU PLESSIS, E. & BOTHA, K. 2011. Analysing the quality factors in the Kruger National Park. Paper presented at the 7th International Wildlife Ranching Symposium held in Kimberley, South Africa on 10-14 October 2011.8. VAN DER MERWE, P. & SAAYMAN, M. 2011. The economic impact of hunting in the Limpopo Province. Paper presented at the 7th International Wildlife Ranching Symposium held in Kimberley, South Africa on 10-14 October 2011.9. VAN DER MERWE, P. AND SAAYMAN, M. 2011. Comparison of travel motives between International and National tourist to Kruger National park. Paper presented at the 5th ICNT conference held in Oslo, Norway on 30 November to 2 December 2011.10. DU PLESSIS, L. VAN DER MERWE, P. & SAAYMAN, M. 2011. Environmental factors influencing tourists’ experience to South African National Parks. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011. 11. DE WITT, L., VAN DER MERWE, P. & SAAYMAN, M. 2011. Key aspect of ecotourism: a visitors perspective. International conference on Tourism and Management Studies. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011.12. KRUGER, P.S. & ROOTENBERG, C. 2011. Examining the influence of a wine festival on tourist quality of life. Paper presented at the 7th Biennial Symposium of Consumer Psychology of Tourism, Hospitality and Leisure of the International Academy of Culture, Tourism and Hospitality Research held in Chiang Mai, Thailand on 24-27 May 2011.13. VAN VUUREN, C. & SLABBERT, E. 2011. Travel motivations and behaviour of tourists to a South African Resort. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011.14. LOOTS, I., ELLIS, S. & SLABBERT, E. 2011. Factors predicting community support: the case of a South African arts festival. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011.15. TAYLOR, T. & SLABBERT, E. 2011. A cultural profile of tourists to a jazz festival in South Africa. International Conference on Tourism & Management Studies. Escola Superior De Gestao, Hotelaria, E Turismo: Universidade Do Algarve. Book of Proceedings, 1(1):293-305. 26-29 October 2011. Portugal: Algarve. ISBN: 978-989-8472-14-4.16. SLABBERT, E. & OBERHOLZER, S. 2011. Residents’ perceptions of the impacts of the FIFA 2010 World Cup. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011.17. SLABBERT, E. & DU PLESSIS, E. 2011. The influence of demographic factors on travel behaviour of visitors to nature-based products in South Africa. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011.18. SLABBERT, E. & LAURENS, M. 2011. Motivation based clustering: an empirical study of visitors to Kruger National Park in South Africa. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011.19. SLABBERT, E. & VIVIERS, P. 2011. Residents’ perceptions of the impacts of a major arts festival in South Africa. Paper presented at the International conference on Tourism and 10
    • Management Studies held in Algarve, Portugal on 26-29 October 2011. 20. BOTHA, K., VIVIERS, P. & SLABBERT, E. 2011. Identifying the key factors contributing to Arts Festival Ticket purchases. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011. 21. SLABBERT, E & THOMAS, P. 2011. Host city and non-host city residents perceptions of the 2010 Soccer World Cup. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on 26-29 October 2011. 22. SLABBERT, E. & VIVIERS, P. 2011. Push and pull attributes of National Parks in South. Paper presented at the 7th International Wildlife Ranching Symposium held in Kimberley, South Africa on 10-14 October 2011. 23. SAAYMAN, A. & SAAYMAN, M. 2011. Econometric Modelling of inbound tourist expendi ture in South Africa. Paper presented at the Consumer Behaviour in Tourism Symposium held in Brunico, Italy on 1-3 December 2011. 24. SLABBERT, E. 2011. Key note address: Key trends in the tourism industry. ATKV. DATUM???? 25. KRUGER, M. & SAAYMAN, M. 2011. Determinants of visitor spending: an evaluation of participants and spectators at the Two Oceans Marathon. Paper presented at the International Association for Tourism Economics Conference held in Bournemouth, UK on 4-7 July 2011. 26. KRUGER, M. & SAAYMAN, M. 2011. The question is not to promote or not to promote, but rather when to promote. Paper presented at the 61st AIEST Conference held in Barcelona, Spain on 28 August-1 September 2011. 27. KRUGER, M. & SAAYMAN, M. 2011. Does level of education count? Paper presented at the 7th International Wildlife Symposium held in Kimberley, South Africa on 9-13 October 2011. 28. KRUGER, M., MANNERS, B & SAAYMAN, M. 2011. Determinants of visitor expenditure at the Tsitsikamma National Park. Paper presented at the 7th International Wildlife Symposium held in Kimberley, South Africa on 9-13 October 2011. 29. KRUGER, M., ENGELBRECHT, W.H. & SAAYMAN, M. 2011. An analysis of critical success factors at the Kruger National Park. Paper presented at the 7th International Wildlife Symposium held in Kimberley, South Africa on 9-13 October 2011. 30. SCHOLTZ, M., KRUGER, M. & SAAYMAN, M. 2011. Determinants of demand to the Kruger National Park during the 2008/2009 economic recession. Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on 26-28 October 2011. 31. KRUGER, M. & SAAYMAN, M. 2011. How green are consumers at a green destination in South Africa. Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on 26-28 October 2011. 32. KRUGER, M. & SAAYMAN, M. 2011. Who are the Comrades of the Comrades Marathon. Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on 26-28 October 2011. 33. ENGELBRECHT, W.H., KRUGER, M. & SAAYMAN, M. 2011. Is the roar of the lion all a visitor to the Kruger National Park expect? Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on 26-28 October 2011. 34. MANNERS, B., KRUGER, M. & SAAYMAN, M. 2011. Managing the beautiful noise: evidence from the Neil Diamond shows. Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on 26-28 October 2011. 35. CINI, F. & SAAYMAN, M. 2011. Visitors to Table Mountain National Parks: who are they? Paper presented at the 7th International Wildlife Symposium held in Kimberley, South Africa on 9-13 October 2011. 36. GIAMPICCOLI, A., VAN DER MERWE, P. & SAAYMAN, M. 2011. The impact of Private Game Reserves on Community Development. Paper presented at the 7th International Wildlife Symposium held in Kimberley, South Africa on 9-13 October 2011.11
    • Technical Reports1. SLABBERT, E. 2011. A marketing analysis of overnight visitors to Golden Gate Highlands National Park. Institute for Tourism and Leisure Studies: Potchefstroom. 29p.2. SAAYMAN, M. & VAN LOGGERENBERG, E. 2011. A marketing analysis of overnight visitors to Wilderness National Park. Institute for Tourism and Leisure Studies: Potchefstroom. 26p.3. SAAYMAN, M. & OBERHOLZER, S. 2011. A marketing analysis of overnight visitors to Tsitsikamma National Park. Institute for Tourism and Leisure Studies: Potchefstroom. 34p.4. SAAYMAN, M. & SCHOLTZ, M. 2011. A marketing analysis of overnight visitors to Bontebok National Park. Institute for Tourism and Leisure Studies: Potchefstroom. 25p.5. SAAYMAN, M., VAN DER MERWE, P., ROSSOUW, R. & OBERHOLZER, S. 2011. A socio-economic impact study of the Free-State hunting industry. Institute for Tourism and Leisure Studies: Potchefstroom. 27p.6. SAAYMAN, M., VAN DER MERWE, P., ROSSOUW, R. & SCHOLTZ, M. 2011. A socio-economic impact study of the Limpopo Province hunting industry. Institute for Tourism and Leisure Studies: Potchefstroom. 28p.7. DU PLESSIS, E., SAAYMAN, M. & ENGELBRECHT,W.H. 2011. A marketing and management analysis of overnight and day visitors to the Kruger National park December 2010/January 2011. Institute for Tourism and Leisure Studies: Potchefstroom. 49p.8. KRUGER, M., MANNERS, B. & SAAYMAN, M. 2011. An analysis of how green consumers are: A case of day visitors to Spier wine Estate. Institute for Tourism and Leisure Studies: Potchefstroom. 24p.9. DU PLESSIS, E. 2011. Pricing framework for the accommodation sector in South Africa: A focus on supply. Institute for Tourism and Leisure Studies: Potchefstroom. 17p.10. KRUGER, M., VAN TONDER, C. & SAAYMAN, M. 2011. A marketing analysis of attendees at the summer sunset concert at Kirstenbosch Botanical Gardens. Institute for Tourism and Leisure Studies: Potchefstroom. 21p11. SCHOLTZ, M., VAN DER MERWE, P. & SAAYMAN, M. 2011. National profile and economic impact of biltong hunters in South Africa 2011. Institute for Tourism and Leisure Studies: Potchefstroom. 30p.12. KRUGER, M., SAAYMAN, M., WAIT, R. & MANNERS, B. 2011. A marketing analysis and examination of the economic impact made by the Roxette Concerts. Tourism Research in Economic Environs and Society: Potchefstroom. 49p.13. KRUGER, M., SAAYMAN, M. & WAIT, R. 2011. A marketing analysis and economic impact of the U2 360° tour in Johannesburg. Tourism Research in Economic Environs and Society: Potchefstroom. 29p.14. KRUGER, M., SAAYMAN, M., WAIT, R. & MANNERS, B. 2011. A marketing analysis and examination of the economic impact by the Neil Diamond Concerts: A tale of four cities. Tourism Research in Economic Environs and Society: Potchefstroom. 57p.15. KRUGER, M., SAAYMAN, M., SAAYMAN, A. & ROSSOUW, R. 2011. A marketing analysis and economic impact of the Comrades Marathon 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 56p.16. SAAYMAN, M., SAAYMAN, A. & OBERHOLZER, S. 2011. Economic impact of the ZCC pilgrimage. Tourism Research in Economic Environs and Society: Potchefstroom. 12
    • 17. SLABBERT, E., VIVIERS, P., OBERHOLZER, S., SAAYMAN, A. & SAAYMAN, M. 2011. Die Sosio-ekonomiese impak van besoekers aan die ABSA KKNK 2011 te Oudtshoorn. Tourism Research in Economic Environs and Society: Potchefstroom. 81p. 18. SLABBERT, E., VIVIERS, P., OBERHOLZER, S., SAAYMAN, A. & SAAYMAN, M. 2011. The Socio-economic impact of visitors to the ABSA KKNK 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 81p. 19. KRUGER, M., SCHOLTZ, M., SAAYMAN, M. & SAAYMAN, A. 2011. A marketing analysis and economic impact of the Script Tour in Cape Town and Johannesburg. Tourism Research in Economic Environs and Society: Potchefstroom. 40p. 20. DU PLESSIS, E., SAAYMAN, M., SAAYMAN, A. & ENGELBRECHT, W.H. 2011. A marketing analysis and economic impact of WWE Smackdown. Tourism Research in Economic Environs and Society: Potchefstroom. 36p. 21. SAAYMAN, M., SAAYMAN, A., VAN DER MERWE, P. & VAN TONDER, C. 2011. Marketing analysis and economic impact of the Wacky Wine festival 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 29p. 22. SAAYMAN, M., SAAYMAN, A. & SCHOLTZ, M. 2011. Profile and economic impact of Innibos Arts festival. Tourism Research in Economic Environs and Society: Potchefstroom. 27p. 23. DU PLESSIS, E., VAN TONDER, C. & SAAYMAN, M. 2011. A marketing analysis of overnight visitors to Kruger National Park June/July 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 35p. 24. KRUGER, M., SAAYMAN, M., SAAYMAN, A. & MANNERS, B. 2011. A marketing analysis and examination of the economic impact of the James Blunt Concerts: A Case of two cities. Tourism Research in Economic Environs and Society: Potchefstroom. 43p. 25. KRUGER, P.S. & VILJOEN, A. 2011. The career path of a Hotel General Manager. Tourism Research in Economic Environs and Society: Potchefstroom. 61p. 26. KRUGER, M., SAAYMAN, M., SAAYMAN, A. & ROSSOUW, R. 2011. A marketing analysis and economic impact of the Cape Town International Jazz Festival 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 48p. 27. SAAYMAN, M. & BEKKER, L. 2011. Die markprofiel van KykNet-kykers by Innibos Kunstefees 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 25p. 28. KRUGER, M., SAAYMAN, M., SAAYMAN, A. & ROSSOUW, R. 2011. A marketing analysis and economic impact of the Old Mutual Two Oceans Marathon 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 60p. 29. VAN DER MERWE, P., SCHOLTZ, M. & SAAYMAN, M. 2011. National profile and economic impact of Biltong hunters in South Africa 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 30p. 30. SAAYMAN, M. & ENGELBRECHT, W. 2011. Die markprofiel van KykNet-kykers by die Klein Karoo Nasionale Kunstefees 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 27p. 31. VAN DER MERWE, P., SCHOLTZ, M. & SAAYMAN, M. 2011. A marketing analysis of visitors to Agulhas National Park. Tourism Research in Economic Environs and Society: Potchefstroom. 20p. 32. VAN DER MERWE, P., SCHOLTZ, M. & SAAYMAN M. 2011. A marketing analysis of visitors to Table Mountain National Park 2011. Tourism Research in Economic Environs and Society: Potchefstroom. 27p. 33. SLABBERT, E. & SAAYMAN, M. 2011. Business Plan for the re-development of the Kghodwana Cultural Village. Mpumalanga Department of Culture, Sport and Recreation. Mpumalanga Department of Public Works, Roads and Transport. Mpumalanga Economic Growth Agency (MEGA). North-West13
    • University. Prepared by KCVG and others. Tourism Research in Economic Environs and Society: Potchefstroom. 9p.34. SLABBERT, E. & MALOI, R. 2011. Analysing the travel behaviour of visitors to Riverside Lifestyle Resort. TREES: Potchefstroom.35. KRUGER, M., SAAYMAN, M. & SAAYMAN, A. 2011. A marketing analysis and economic impact of the Coldplay Concerts. Tourism Research in Economic Environs and Society: Potchefstroom. 40p.36. KRUGER, M., SCHOLTZ, M., SAAYMAN, M. & SAAYMAN, A. 2011. A marketing analysis and economic impact of John Cleese: The alimony tour in South Africa. Tourism Research in Economic Environs and Society: Potchefstroom. 72p.37. KRUGER, M., SAAYMAN, M., SAAYMAN, A. & ENGELBRECHT, W.H. 2011. A marketing analysis and economic impact of the Kings of Leon Concerts. Tourism Research in Economic Environs and Society: Potchefstroom. 44p.38. KRUGER, M., SAAYMAN, M. & SAAYMAN, A. 2011. Rain – A tribute to The Beatles: A marketing analysis and economic impact. Tourism Research in Economic Environs and Society: Potchefstroom. 28p.39. KRUGER, M., SAAYMAN, M., SAAYMAN, A. & MANNERS, B. 2011. A marketing analysis and economic impact of Riverdance. Tourism Research in Economic Environs and Society: Potchefstroom. 39p.40. SAAYMAN, M. & SCHOLTZ, M. 2011. A marketing analysis of overnight visitors to Addo Elephant National Park. Tourism Research in Economic Environs and Society: Potchefstroom. 34p.41. SAAYMAN, M., PRETORIUS, C. & SCHOLTZ, M. 2011. A marketing analysis of over night visitors to Karoo National Park. Tourism Research in Economic Environs and Society: Potchefstroom. 36p.42. SAAYMAN, M. & SCHOLTZ, M. 2011. A marketing analysis of overnight visitors to Mountain Zebra National Park. Tourism Research in Economic Environs and Society: Potchefstroom. 29p.43. SAAYMAN, M., SEYMOUR, K. & SCHOLTZ, M. 2011. A marketing analysis of over night visitors to Tsitsikamma National Park. Tourism Research in Economic Environs and Society: Potchefstroom. 27p44. SLABBERT. E., SEYMOUR, K. & OBERHOLZER, S. 2011. Die sosiale impak van Aardklop Nasionale Kunstefees. Tourism Research in Economic Environs and Society: Potchefstroom. 24pS 14
    • stivals nal Parks, fe rveys at se lected Natio er of interest - erous marketing su a sign ificant numb uct nducted num e research h as revealed also for prod TREES has co . Th ting p urposes, but rveys South Africa ly for marke rojects and su and events in useful not on e research p t have been ws a summa ry of th ing facts tha le below sho t. The tab developmen 2011. conducted in15
    • Five master’s students were appointed to assist the lecturers with their research. Their functions ranged from writing research reports, capturing data, searching for research articles and speak- ing at conferences, to name but a few. Without the help, enthuisiasm and passion of Marco Schotz (assistant to Prof Peet van der Merwe), Cindy Rootenberg (assitant to Dr Stefan Kruger), Bianca Manners (assistant to Dr Martinette Kruger), Willy Engelbrecht (assistant to Dr Lindie du Plessis and Dr Pierre-Andre Viviers) and Clarissa van Tonder (assistant to Prof Melville Saay- man), 2011 would not have been the same. Their hard work is acknowledged and appraised. “Scholtzie” and “Muttley” a.k.a. Marco Scholtz Bang! And the year is gone. Seriously. That’s it. 2011 started off with a bang, rushed past and ended just as suddenly. A haze of projects, reports, travel, fun, tears, statistics, travel, various changes, significant adjustments, Big con- certs, statistics, miscellaneous tasks, more reports, another project or two, some more fun and do not forget travel. That just about summarises 2011 for me. Let’s just say that if 2012 is destined to be similar, then by all means bring it on! Oh and lastly, if 2012 turns out to be our last year on earth, then a big high five to the Mayan folk for their accurate predictions! Who hoo! “Miss B” a.k.a Bianca Manners At the beginning of 2011, I found myself at the edge of a river, not knowing how to get to the other side. But as the year went along, I’ve realised that it’s not all about taking a big leap to the other side, but rather learning from each baby step taken and the obstacles life throw at you, while trying to cross the river. One baby step highlight was a U2 concert ticket as a birth- day present, supposedly my very first international perform- ing music event, which resulted in a year filled with countless international performing acts. Something I always viewed as a “rich person’s” event to attend became a lifestyle for us. Not knowing what to expect at first, countless curveballs were thrown at us from not knowing who the “contact per- son” was to get access to these events, to delayed flights, bumpy rides, extremely late nights, change of event venues and different types of fans at each event. All the same, some things seen as obstacles taught me to change them into little fascinating blockbuster movie clips, which all add up to the ultimate memorable experience, that distinguish one event from the others. Adding it all together, the little movie clips have resulted in unforgettable, fun and comical memories I’ll tell my fellow old age home residents one day. Being able to create my own “Glitz and Glam” music-lifestyle movie, as some referred to us. I’ve been blessed and privileged to have lived a dream of mine and to be part of a team where I was able to ex- perience a “jetsetter” lifestyle and meet people I’ve always dreamed about meeting. How- ever, now looking back at 2011, one of the most amazing years of my life....I’m sad to say it is over, but thrilled and privileged to say: “all the stepping stones have been conquered, one at a time, and I’ve lived 2011 with the ultimate Big Concert Experience in my heart.” 21
    • “Cinderella” a.k.a Cindy Rootenberg We often hear the well-known words by Greg Anderson: “Focus on the jour- ney, not on the destination”. As a tourism student, this famous quote always seemed impractical to me with no realism to it. In tourism, it is about the desti- nation. We were always on our way to a destination and it was about getting to the destination. Whether it was going to do research, finishing a report or writing an article; it was always about getting it done. It always seemed like time was governing us; we did not govern time. Today, looking back at my time (three years) as research assistant, I realised: I am still on my journey; I have not yet reached my destination. Getting necessary responsibilities donewas never the destination. It was merely the sightseeing to do on the journey. Since it seemedlike basic responsibilities were the destination(s), I lost a big part of my experience on the journey.However, as I said: I am still on my journey. Finishing at the School for Tourism does not mean Ihave reached my destination. On my journey I have not just academically/technically enrichedmyself, but even more so personally. I have come to appreciate, see and care for each personfor who they are and still will be in the future. I have great respect for everyone; whether they aremy equal or my senior. Now that I see I never reached my destination, but I am still on my journey,I also realise that you were never just my colleagues. You were colleagues, friends, mentors anda support system. From you, I take a lot with me; and I hope I leave a little something for you. Iwould like to finish off by completing the famous words by Greg Anderson that people fail to add:“Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it.”“Rissa” a.k.a Clarissa van TonderThe famous Chinese philosopher, Confucius, once said: “A superior manis modest in his speech, but exceeds in his actions”. When I think back atmy time spent working as an assistant for Prof Melville Saayman, this is thefirst thought that comes to mind. I was inexperienced, self-doubting andlacked communication skills. I was a nervous wreck when it came to speak-ing to superior people. Prof Melville and his co-workers, however, taughtme that no matter what your title, we are all human. They welcomed mewith open arms, never hesitated to lend a hand and never laughed when Iasked a stupid question. Prof Melville is the foremost example of Confucius’description of a superior man. His intelligence never comes forth as be-ing arrogant. He is humble, patient and eager to teach. His passion for hiswork rubs off on every person he comes in contact with and the energeticatmosphere can be felt the moment you walk into the hallway. Not onlyhave I gained lifelong experience, but I have also gained lifelong friends. There is a saying “nevermix business with pleasure”, I, however, do not agree with this statement. Working with friends is thegreatest experience one can experience; it creates an atmosphere of comfort and trust. Onceyou have found these qualities in your co-workers, you’ll find pleasure in your work. Aristotle said“Pleasure in the job puts perfection in the work”. Some people come into our lives and leave foot-prints in our hearts. To all my co-workers at TREES, I shall sorely miss you all. Your faces will foreverbe imprinted in my mind and your kindness in my heart. I say goodbye with this old Irish blessing:May the road rise up to meet you.May the wind always be at your back.May the sun shine warm upon your face,And rains fall soft upon your fields.And until we meet again,May God hold you in the palm of His hand. 22
    • At the end of 2010, two post-doctoral fellows from Italy were ap- pointed to conduct research within TREES and have made an enor- mous contribution and difference in their short time with us. We refer to them as our “Italian division” and here are their thoughts on 2011. Andrea Giampiccoli When a year starts, you often have many goals and hopes in your mind but the truth is that you never really know what you will achieve and how the year will be. 2011 has been for me a very good year. I am also a lucky person because I like my job. I have worked well and happily in a very supportive and dynamic environment that has helped me to continue to learn and to appreciate what I do. The apex of the year 2011 was a conference in Kimberley. It was a great experi- ence both from social and learning perspectives. The con- ference also helped to me to get better in my difficulties. All in all, 2011 has been a great year with hard work, learning, fun and happiness, properly balanced and proportionate. Freshka a.k.a Francesca Cini 2011 was my first time in South Africa. A dynamic and stimulating academic context with a beautiful natural environment made 2011 a very great year. I had the privilege of being fully concen- trated on doing research, my greatest passion. I worked hard but never got stressed, producing papers with the never-ending support of my supervisors. Taking part in the international con- ference held in a fascinating Kimberly and surroundings was a nice albeit learning experience as well. But there was also time for working, touring and fun: two amazing trips into the most stun- ning natural environment I have ever seen, the Kruger National Park, Table Mountain National Park and Agulhas National Park. In sum, it was a great learning experience, academically and per- sonally enriching. I wouldn’t miss the chance to be back in 2012.23
    • Susan Oberholzer was permanently appointed as the Administrative assistant for the Focus Area, TREES. 2011 was an unforgettable year for her. “Süz” a.k.a “Obie” a.k.a “Oubs” a.k.a Susan Oberholzer If you had asked me a year ago whether I’d be where I am today in my life, I would have said no, for 2011 had such an amazing impact on my life. Defi- nitely, a year not to forget. Where to start? It was a year full of excitement, fun, laughter and of course hard work. I was privileged enough to be appointed permanently as administrative assistant as from 1 January 2011. My tasks in- cluded report writing, and data capturing and -analysing. I was also respon-sible for the maintenance of the website, administration of all Post-Graduate students, compilation ofvarious audiovisual presentations and various other organisational functions, all of which has helped meto develop my skills and talents. I won the prize for the best Masters Degree student in Tourism and Luf-thansa sponsored a ticket for me to any international conference, which I would like to attend. Most ofus at TREES attended the International conference on Tourism and Management Studies held in Algarve,Portugal on 26-29 October 2011. This was an unforgettable trip and a very successful conference in it-self, for we delivered 16 papers in total at the conference. We visited Portugal and Madeira and eventhough we missed our flight back to Frankfurt and had to stay a day longer, it was still great fun. I regis-tered for my PhD and I am very excited of what the road ahead looks like. I leave you with two phrases:1)“The happiest of people don’t necessarily have the best of everything;They just make the most of everything they have.”2)“Your job won’t take care of you when you are sick, your family and friends will. Stay in touch.”If 2012 is at all as triumphant as 2011 was, hold on tight because it’s going to be a fantastic ride. Marna Laurens was appointed as a temporary lecturer in 2011 for the subjects Ecotourism for the third-year tourism students and Tourism Marketing for the second-years. Here is her reflec- tion on the past year. “Havenga” a.k.a Marna Laurens Our own visionary and global icon, Madiba, once said: “It always seems impossible until it’s done.” – this life principle is the best way to describe 2011: seemingly impossible – but done! As a researcher, an international conference proved to be beneficial in refining skills and being exposed to the broader spectrum of tourism academ- ics. As lecturer, in between all the hustle and bustle of students, aca- demic deadlines and caffeine comforts, I can honestly say that I was given the opportunity to not only grow as educator, but to be part of a team that invests in students’ personal enrichment. The ‘seem- ingly impossible’ tasks of being a lecturer became possible in 2011 by learning, adapting, challenging knowledge exchange and tapping into fellow-expertise...all in all - what a privilege to be able to teach tomorrow’s tourism industry history makers! Teaching perplexed stu- dents? Challenging constructs? Making a difference? Impossible. 24
    • Excursio is the Academic Student Association of the tourism students and its main aim is to attend to the needs of all the tourism students enrolled in the programme. In 2011, the associate was under the supervision of Dr Lindie du Plessis and Prof Peet van der Merwe. Excursio had a jam-packed year: in January 2011, Excursio arranged a tour to Gold Reef City for the second- and third-year tourism students; the annual Fear Race, which is based on the concept of Fear Factor and the Amazing Race, took place in March; in April, Excursio made sure that prospective tourism students took notice of the association as well as tourism at the University at the Open Day, which was followed by a Ladies and Mens night in May. The highlight on the Excursio calen- dar was the Tourism Tour to Cape Town in June and after an eventful year, the year was ended with the Tourism Dine in September with the theme “Around the World”. The association is the tourism students by tourism students, and their hard work and en- thuisiasm are deeply acknowledged and appreciated. From left to right: Jeannie Erasmus (Chairperson), Louise Voster (Vice-chair- person), Jacque Bosch, Armand Viljoen, Lara Steyn, Esphia Cloete, Zander Labaschagne, Michelle le Roux, Clarisse Westhof, Luzaan Hen, Wilandri Louw25
    • Eleven third-year tourism students started their honours journey in 2010 at a welcom- ing function in October. With the theme “Cluedo”, where the students had to unrav- el who, where and how the TREES secretary, Mariza Richards was murdered, the stu- dents soon realised that the tourism honours programme is very different compared to any other post-graduate programme on Campus. 2011 started with a tour to Leso- tho, where they were prepared for the extremely busy academic year through team- building excercises and tasks. Back in Potchefstroom, the real work began and the group was divided into two companies that were responsible for the organisation of two events. Executive Events organised the annual Golf Day and Desert Rose organ- ised Miss Tourism, where they also crowned Mr and Miss Tourism Junior. The groups im- pressed with their organising and management skills, thoroughness, enthuisiasm, effort and teamwork during the planning and execution of these events; and this year the Golf Day was chosen as the best event. All the proceeds of the events went to ES le Grange school in Potchefstroom, a school for physically and mentally handicapped children. Apart from organising the events, the honours students had the privilege of being part of numerous research surveys conducted by TREES at various national parks, music events, sport events and arts festivals. In May, they also had the opportunity to attend Indaba – Africa’s biggest travel trade show in Durban. In between all the travels, the students had to write a mini-thesis and were also responsible for writing a marketing plan for an existing tourism business in Potchefstroom, as well as a develop- ment plan for Mokala National Park in Kimberley. They also had the chance to write their own business plan for a possible tourism venture of their choice. After numerous presentations, surveys, assignments and not forgetting organising the events, the year came to an end for the tourism honours class of 2011. A lot of time and effort are put into the honours programme to make it as memorable as possible. The personnel at TREES are proud to have been a part of the students’ tourism experience and wish them all the best for the future – where ever their journeys and events may lead them.27
    • Each year, tourism honours students are selected to assist and work closely with the per- sonnel and students. The main functions of the assistants are to mark undergradu- ate assignments and tests, as well as to deal with all enquiries related to the particu- lar tourism subject. The workload of the personnel is greatly alleviated because of these students and their hard work and dedication throughout 2011 are deeply appreciated. Kiera Seymore I was an assistant for the NWU Tourism Department during the term July to November 2011. Being an assistant was an exciting and new experience for me. I was faced with new challenges every day, which helped me to acquire many new and different skills. I had to learn to work and manage my time effectively – by balancing my assistant duties and honours work. I had the opportunity of working closely with undergraduate tourism stu- dents, which I discovered I really enjoy. It was a privilege to be part of the Tourism Department and the work environment that it generates. It’s inspir- ing to work under motivated and enthusiastic people. My term as a jun- ior assistant was a learning and growing experience I won’t soon forget. Chardonnay a.k.a Corne Pretorius 2011 was a very exciting year; however, it was also a very busy and chal- lenging year. To be an assistant was a great honour for me. During the year, I have obtained practical experience and especially learned how to effectively communicate with students, how to approach situations, how to place others’ needs above my own and how to set an example to others. I have also learned about effective time management and that with the right attitude, any task can be finished. I will not give up my incredible year as an assitant for anything in this world! It gives you an opportunity to work with the students and to get to know the per- sonnel better. I thank each and everyone for an unforgettable year! Chloe Grundlingh During my time as a tourism assistant, I learned a lot. I have learned how to plan my time more wisely, to be more respon- sible, and to assist students with enquiries. Moreover, I have learned a great deal about tourism and had the opportuni- ty to get to know the lecturers better. Overall, it was a great year!29
    • “Rina-mina-moo” a.k.a Rina Roos During my work experience through the year at the tourism department I learned the following: • To be initiative, creative, and able to work accurately and independently as well as the ability to work in a team or independently and without supervision. • To have good judgement and decision-making skills. • To be eager to participate and complete tasks successfully and to work under pressure. • To be dictated, confident and to express my opinion when necessary. • To be a good listener and communicator.2011 was a wonderful year and I learned a great deal and met brilliant people. I will treasurethis year for the rest of my life and I want to thank everyone who played a part in its creation.“Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it.”Leoq a.k.a Leozelle BekkerMy year as Tourism assistant is definitely a year I will remember. I’velearn to communicate with people, to work hard under pressure and tomanage my time well. I was an assistant for the first years and workedunder Dr S Kruger, Dr L Du Plessis and Mrs K Botha and helped them withadministrative duties as well as to mark the first years’ tests. It was anhonour to work with all the tourism lecturers and I will take all the learn-ing experience with me the rest of my life. 30
    • In 2011, the post-graduate conference took place in Algarve, Portugal atthe International Conference on Tourism and Management Studies. Thisconference was under the supervision of Dr Martinette Kruger and ProfMelville Saayman. The aim of this conference was to give post-graduatestudents the opportunity to present their research findings at an interna-tional confernce, to get feedback on their work and of course network-ing with other academics and students in the field of tourism research. Intotal, 22 delegates attended the conference, consisting of 11 post-grad-uate students and 11 lecturers and 16 papers were presented. This wasthe largest South African tourism delegation, to date, to attend a post-graduate conference. We impressed with the quality and excellenceof our research and presentations. The post-conference tour was to Ma-deira and the delegation had a few days off to enjoy the spectacularscenery that the island has to offer. A big thank you to Dr Lindie du Ples-sis and Ms Karin Botha who assisted with the logistics and accommoda-tion as well as to the whole delegation for an unforgetabble conference!
    • • SCHOEMAN, T. 2011. The relationship between travel motives, service levels and satisfaction of nature-based tourists. Potchefstroom: North-West University. (Dissertation – MCom). Study leader: Prof M. Saayman; Co-study leader: Dr P.S. Kruger • SCHOLTZ, M. 2011. The influence of the 2008/2009 recession on travel behaviour of visitors to the Kruger National Park. Potchefstroom: North-West University. (Dissertation – MCom). Study leader: Prof M. Saayman; Co-study leader: Dr M. Kruger • VAN LOGGERENBERG, E. 2011. The role of taking a holiday on South African pharmacists’ overall well-being Potchefstroom: North-West University. (Dissertation – MCom). Study leader: Prof P van der Merwe; Co-study leaders: Dr P.S. Kruger and Dr. A Nienaber. • LOOTS, I. 2011. Social determinants of the community of the ABSA KKNK. Potchefstroom: North-West University. (Dissertation – MA). Study leader: Prof E. Slabbert. • KRIEL, J. 2011. Effective community communication at arts festivals: A case of the KKNK. Potchefstroom: North-West University. (Dissertation – MCom). Study leader: Prof M. Saayman. • NAUDE, R. 2011. Quality of work life of front office employees in select ed accommodation establishments. Potchefstroom: North-West University. (Dissertation – MCom). Study leader: Dr. P.S. Kruger; Co- study leader: Prof M. Saayman. • HEYNS, C. 2011. Student travel behaviour: North-West University (Potchefstroom Campus) Potchefstroom: North-West University. (Dissertation – MCom). Study leader:Prof M. Saayman; Co-study leader: Dr M. Kruger. • MALAN, Q. 2011. The economic value of the 2010 FIFA Soccer World Cup on sex tourism in Johannesburg . Potchefstroom Campus) Potchefstroom: North-West University. (Dissertation – MCom). Study leader:Prof M. Saayman; Co-study leader: Dr M. Kruger. • DU PLESSIS, C.L. 2011. A comparison of international and national tourist travel motives to the Kruger National Park Potchefstroom: North-West University. (Dissertation – MCom). Study leader: Prof P. van der Merwe. • WARREN, R. 2011. A spending model for biltong hunters. (Thesis -Phd). Study leader: Prof P. van der Merwe; Co-study leader: Prof M. Saayman.33