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Marketing 1

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Mustafa Abdelnaser
Mustafa Abdelnaser

you can find here a brief of the first generation of marketing (Marketing 1.0)

Marketing
1 of 14
History of Marketing 1 BY: Mustafa Abdelnaser
What is Marketing?
When was first Marketing interaction in the history ?
 1450 : The first production of Flyers & Brochures.  1836 : The first paid advertising in a news paper in France.  1867 : The first appearance of Billboards.  1922 : Radio advertising Commences.  1941 : First advertising on Television.  1970 : Telemarketing Agencies.
Market Research Primary Secondary • Questionnaires • Interviews • Surveys • Articles • Internet • Blogs
Important Expressions  Vision  Mission  Strategy  Need Vs Want  B2B & B2C
Marketing 1.0 “Product Centric Marketing” (1950s -1960s)
Marketing 1.0  Mission: Sell Products & Market Share  Enabling Forcing: Industrial Age  Value: Functional
Marketing Mix The Marketing Mix Neil Borden 4PS Product Price Place Promotion
Questions?
Thank You!

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Marketing 1