Finally they could have been stolen by a professional thief looking to resell the units or they could have been taken by an opportunist thief who would have taken maybe one unit for personal use. Olga Korbett and Wynoma Ryder are just two of the latest celebrities to enter the shoplifters hall of fame.
Based on clear Shopper Insights.... Ideal Shelf Principles
Shaving Products “core segment” for daily Men routine and clearly identify the area: All 3 steps of shave blocked together (drive cross purchasing) Ideal Men’s Care Layout Based on European Merchandising Study 2002; Virtual shopping simulation tool Confirmed and Updated with IRI Qualitative European Shopper Study 2005 Post Shave Pre Shave Blades Razors Disposables Eau de Toilette / Perfumes Deodorants Men’s Care Wash Bath Hair care
Optimization 50 100 120+ 130+ Check out only or locked Re-invention Horizontal Blocking Current Vertical Blocking Sales Index From defensive merchandising To shopper based design Modern Trade Main Shelf in line with Shopper Based Design Pre Post Shave Systems Disposables Pre Post Shave Total B&R