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    Nigel bagley the future value chain Nigel bagley the future value chain Document Transcript

    • The Future Value Chain A Consumer Goods Forum project Nigel Bagley Global Customer Development •Objective: •Bring back a collective vision to our industry •Respond to the rapid changes we saw in the new century •Principles: •Engagement through workshops •Not a consultant report •Ten year view •Renew every two years 1
    • Future Value Chain: Evolution 2016 Building 2018 2020 Strategies for the New Decade • Two global workshops • Global workshop • Global workshop • Follow-up: • Asian workshops: • Regional workshops - 2016 Future Supply Chain - Hong Kong - GS1 in Europe - Information Sharing report - Mumbai • Country workshops: - New Ways of Working - Japan - Netherlands - US Together - France - Australia - Mexico Future 2016 Future New ways of Inform ation consumer Supply Chain working together sharing Follow up on 2016 Future Value Chain Building Strategies for a New Decade SCAN FOCUS ACT Trends Objectives Tactics INDUSTRY Global Programs LEVEL Industry Regional Programs Strategic Local Programs trends Objectives Industry COMPANY Collaboration Tactics Company 1:1 Collaboration LEVEL Strategic Tactics Objectives Competitive Tactics 2
    • Key Trends SCAN Trends trends Increase Importance of Health & Wellness SCAN Increase of Increase Impact of Consumer Service Changing Shopper Consumer Technology Trends Demand Adoption Growing Consumer Natural resources Concern on becoming scarce Sustainability Impact of next generation ICT Shifting of Changing Environment Economic trends power Rapid adoption of Increase in Supply Chain Changing Technology regulatory Technology pressure Increased Increased Urbansisation Changing Society spread of wealth Aging population 3
    • Increased Urbanisation • Impact on our industry: • Challenges the retail model • Major impact on supply chain logistics • Consumer Storage • Access to facilities and utilities Aging Population Changing Society • Impact on our Industry: • Pack Size • Store location • Health and Wellness • Taste Buds • Opportunity! 4
    • Increased Consumer Technology • Challenges for our Industry: • Marketing to internet and mobile shoppers • Focus on price • Who owns the consumer? Rising Cost of Carbon Fuel 5
    • Building Strategies for a New Decade SCAN FOCUS ACT Trends Objectives Tactics INDUSTRY Global Programs LEVEL Industry Regional Programs Strategic Local Programs trends Objectives Industry COMPANY Collaboration Tactics Company 1:1 Collaboration LEVEL Strategic Tactics Objectives Competitive Tactics Global Industry Strategic Objectives Make our Business More Sustainable Optimise a Shared Supply Chain Engage with Technology-Enabled Consumers Serve the Health & Wellbeing of Consumers 6
    • Building Strategies for a New Decade SCAN FOCUS ACT Trends Objectives Tactics INDUSTRY Global Programs LEVEL Industry Regional Programs Strategic Local Programs trends Objectives Industry COMPANY Collaboration Tactics Company 1:1 Collaboration LEVEL Strategic Tactics Objectives Competitive Tactics Global Industry Strategic Objectives Make our Business More Sustainable • Relevant Global CGF Industry Projects: – Sustainability Strategic Pillar • Global Packaging Project • Deforestation • Refrigeration • GSCP • Glossary – Operational Excellence • Share our Supply Chain 7
    • Global Industry Strategic Objectives Optimise a Shared Supply Chain • Relevant Global CGF Industry Projects: – Operational Excellence • Connect Business Information • Share our Supply Chain Global Industry Strategic Objectives Engage with Technology-Enabled Consumers • Relevant Global CGF Industry Projects: – Operational Excellence • Focus on the Consumer • Connect Business Information • eMobile 8
    • Global Industry Strategic Objectives Serve the Health & Wellbeing of Consumers • Relevant Global CGF Industry Projects: – Safety & Health • Principles and Commitments • Information and Education Building Strategies for a New Decade FOCUS ACT Objectives Tactics Global Programs Industry Regional Programs Strategic Objectives Local Programs Industry Collaboration Tactics 9
    • Building Strategies for a New Decade SCAN FOCUS ACT Trends Objectives Tactics INDUSTRY Global Programs LEVEL Industry Regional Programs Strategic Local Programs trends Objectives Industry COMPANY Collaboration Tactics Company 1:1 Collaboration LEVEL Strategic Tactics Objectives Competitive Tactics How Robust is Your Strategy ? Changing Society Changing environment • Are your products solving the health crisis… or • Are you able to guarantee sustainable sourcing? creating it ? • What are your strategies to address soaring fuel • Do you know how the aged will shop and consume in prices? 10 years? • Are you ready for the climate change: do you have • Do you know where you will get your labor force once contingency plans for extreme climatic disruptions ? your current labor force retires? • Do you have programs in place to address • How will you efficiently serve (underserved) customers restrictions on truck emissions, access to urban in emerging markets? zones, noise pollution? • Are your products tailored to urban living? • Do you have a strategy to work with government ? Changing Shopper Changing Technology • How is your company ‘dealing’ with informed • How do you survive a negative Facebook viral fan expert/ mis-informed shopper? page? • Is your company ready to have a meaningful • How do you create transparency with consumers while dialogue with millions of individual shoppers ? maintaining control? • Can your company handle cashless payments? • Do you know who else is providing information to consumers on your products? • Is your company differentiating between a ‘shopper’ and ‘consumer’? • Is IT really helping to grow and sustain the business ? 10
    • Conclusions • To be ready for 2020 (and 2018 and 2016) we need to increase the collaboration across our industry • You – the Manufacturers and Retailers in Asia – need to fully support the industry programmes that are underway in ECR AP and in your country • Challenge your company – manufacturer, retailer or service provider – on how prepared they are for 2020 • Use the Future Value Chain process to develop a strategy and tactical plan that responds to the external shopper, consumer and society trends The Future Value Chain A Consumer Goods Forum project Nigel Bagley Global Customer Development 11