John jackson capitalising on new trends

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John jackson capitalising on new trends

  1. 1. Capitalising on New Trends John Jackson Accenture, Global Director – Accenture High Performance Business Copyright © 2008 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Then • TV … You were ready • Post War Austerity … • Women join the workforce • US Economic Dominance … • Supermarkets on the rise …
  2. 2. Now Are you ready?? • Digital … • Post Crash Austerity … • EM Middle Class join the workforce • BRIC Economic Dominance … • Convenience and on line retail on the rise … We are not out of the woods
  3. 3. Who is the New Consumer? Connected Urban on the Somewhere Uncertain & Savvy Older Go else Provide Prove & Claim Be Be Be There Value relevant Accessible Uncertain? 6 of top 10 2010 most optimistic are in European & US Asia Consumer Confidence has collapsed to new low 45% of US #1 households saving and India, Indonesia & paying off debt ahead Vietnam of spending most optimistic nations Source: Neilsen 2 Q 2010 Global Consumer Confidence
  4. 4. Connected? 111% 90% yoy broadband growth Internet usage in India in India is on mobile platforms 384 #1 million internet users China is world’s in China biggest broadband market Source: Datamonitor Older? 50+ Largest consumer age segment in all 50% developed markets (inc of India under 25 APAC) 44 50% Most developed nations are shrinking of Chinese are over 35 Source: Datamonitor
  5. 5. Urban? 655 60% million urban Chinese of Indian GDP consumers attributable to urban economy 306 50% million urban Indians of Chinese and Indians urban by 2025 Source: Datamonitor So what? SOMEWHERE ELSE OLDER UNCERTAIN CONNECTED URBAN OLDER UNCERTAIN NEW NEW PLACES SPACES NEW FACES
  6. 6. What to do? What Consumer Leaders Need to Do Adapt Supply Actionable & Predictive Chains – Push to Pull Segmentation Reignite Performance “Complete” Consumer Management Profiles Manage Growth Consumer Experience Globally Blueprints Expanded Ecosystem Suppliers, Marketing, Sales & Distributors, Customers Service Synchronization “Do-it-Yourself” Empowered Capabilities Frontlines 12
  7. 7. How to do? Strategic Planning Assess Improve Product Development Sales & Marketing New Organization Consumer Capabilities Customer Service Human Deliver Performance Build Supply Chain Pricing Optimization Tomorrow Starts Today. Are You Ready?

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