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John jackson capitalising on new trends
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John jackson capitalising on new trends

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  • 1. Capitalising on New Trends John Jackson Accenture, Global Director – Accenture High Performance Business Copyright © 2008 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Then • TV … You were ready • Post War Austerity … • Women join the workforce • US Economic Dominance … • Supermarkets on the rise …
  • 2. Now Are you ready?? • Digital … • Post Crash Austerity … • EM Middle Class join the workforce • BRIC Economic Dominance … • Convenience and on line retail on the rise … We are not out of the woods
  • 3. Who is the New Consumer? Connected Urban on the Somewhere Uncertain & Savvy Older Go else Provide Prove & Claim Be Be Be There Value relevant Accessible Uncertain? 6 of top 10 2010 most optimistic are in European & US Asia Consumer Confidence has collapsed to new low 45% of US #1 households saving and India, Indonesia & paying off debt ahead Vietnam of spending most optimistic nations Source: Neilsen 2 Q 2010 Global Consumer Confidence
  • 4. Connected? 111% 90% yoy broadband growth Internet usage in India in India is on mobile platforms 384 #1 million internet users China is world’s in China biggest broadband market Source: Datamonitor Older? 50+ Largest consumer age segment in all 50% developed markets (inc of India under 25 APAC) 44 50% Most developed nations are shrinking of Chinese are over 35 Source: Datamonitor
  • 5. Urban? 655 60% million urban Chinese of Indian GDP consumers attributable to urban economy 306 50% million urban Indians of Chinese and Indians urban by 2025 Source: Datamonitor So what? SOMEWHERE ELSE OLDER UNCERTAIN CONNECTED URBAN OLDER UNCERTAIN NEW NEW PLACES SPACES NEW FACES
  • 6. What to do? What Consumer Leaders Need to Do Adapt Supply Actionable & Predictive Chains – Push to Pull Segmentation Reignite Performance “Complete” Consumer Management Profiles Manage Growth Consumer Experience Globally Blueprints Expanded Ecosystem Suppliers, Marketing, Sales & Distributors, Customers Service Synchronization “Do-it-Yourself” Empowered Capabilities Frontlines 12
  • 7. How to do? Strategic Planning Assess Improve Product Development Sales & Marketing New Organization Consumer Capabilities Customer Service Human Deliver Performance Build Supply Chain Pricing Optimization Tomorrow Starts Today. Are You Ready?