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Tuesday, April 26, 2011
ECR Europe Forim 2011 Brussels, April, 5-6Tuesday, April 26, 2011
Supply Chain                          Enabling Technologies                             Sustainability                    ...
&Tuesday, April 26, 2011
The world is changingTuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Economic squeezeTuesday, April 26, 2011
Aging populationTuesday, April 26, 2011
Growing urbanizationTuesday, April 26, 2011
Nonrenewable resoursesTuesday, April 26, 2011
Shortage of sweet waterTuesday, April 26, 2011
Natural catastropheTuesday, April 26, 2011
Digital eraTuesday, April 26, 2011
Recession and the consequencesTuesday, April 26, 2011
Emerging marketsTuesday, April 26, 2011
Protection of environmentTuesday, April 26, 2011
SustainabilityTuesday, April 26, 2011
Product wasteTuesday, April 26, 2011
New generationTuesday, April 26, 2011
Focus on the shopper                          WhatTuesday, April 26, 2011
They really have a choiseTuesday, April 26, 2011
Each shopper is specialTuesday, April 26, 2011
TREND 1Tuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
What is the "Journey" about?       It is an innovative, globally leading-edge,       collaborative approach to a better un...
The ECR Europe C&S Journey Project puts      these pillars in place                          Inside the mind of the shoppe...
Tuesday, April 26, 2011
3 Components of the projectTuesday, April 26, 2011
Tuesday, April 26, 2011
TREND 2Tuesday, April 26, 2011
DIGITALTuesday, April 26, 2011
Mobile commerce - New ECR working group                     in Europe. Scope and objectivesTuesday, April 26, 2011
Technology and Consumers are meetingTuesday, April 26, 2011
Technology and Consumers are meeting                          TechnologyTuesday, April 26, 2011
Technology and Consumers are meeting                          Technology   ConsumersTuesday, April 26, 2011
Fast smart phone growth  • Smart phone    penetration in    most    developed    markets set to    be over 50% in    2011 ...
Market Trends         • Mobile Phone penetration = 100%,over 50% of mobile           phones are internet ready         • I...
Industry Trends        • Brand owners and retailers are finding new ways to          interact with consumers        • Many...
Smartphones as a shopping tool (1)        • Consumers are starting to use their mobile phones to compare prices,          ...
Smartphones as a shopping tool (2)        • In UK, 36% of consumers use smart phones to access product          informatio...
Smartphones as a shopping tool (3)                          • 56% consumers express a need                            for ...
Smartphones                                               Internet-enabled                                                ...
Shoppers look for trusted        • According to the last ECR Survey, lack of          accurate and trustworthy product dat...
Data controlled by brand owners                vs. data aggregators                                              Search En...
Challenges for Retailer and                                 Manufacturer          • Shopper/Consumer are getting incomplet...
Objective is to build up an                           authentic source of data          • Define a better way to protect br...
iCat - B2B, B2G… B2C!Tuesday, April 26, 2011
What is joint trusted              Consumer/Product   ->       Mobile phone           ->              Brand/Retailer      ...
Joint trusted source: an application                    for mobile commerceTuesday, April 26, 2011
Coupons        THE USER PRESENTS THE COUPON IN THE POSTuesday, April 26, 2011
B2B2C : Examples of available                          information    Smartphone applications examples :    • Goggles: Sho...
53Tuesday, April 26, 2011
Move from here…    1 Product with a       2 User scans barcode    3 Scan App (IAP) provides data from     4 Product data o...
…. to the Joint Trusted Source                            approach  1 Product with a        2 User scans barcode   3 Scan ...
Worldwide Experimentation                                                                       UK: Consumer Research and ...
TREND 3Tuesday, April 26, 2011
FemaleTuesday, April 26, 2011
Women: The Engine of the Global              Consumer Economy             70 – 80%                                Copyrigh...
Women Buy on Behalf of Everybody                                    Herself                          Husband/Partner      ...
Gender is the most powerful determinant                          of               how we look at the world                ...
The               CONSUMERS      Gender                                   MANUFACTURER                 70-80%       Gap in...
Tuesday, April 26, 2011
Register now!Tuesday, April 26, 2011
Register now!Tuesday, April 26, 2011
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Transcript of "ECR_demand_brussels_forum_trends"

  1. 1. Tuesday, April 26, 2011
  2. 2. ECR Europe Forim 2011 Brussels, April, 5-6Tuesday, April 26, 2011
  3. 3. Supply Chain Enabling Technologies Sustainability Business Strategies Shopper &Tuesday, April 26, 2011
  4. 4. &Tuesday, April 26, 2011
  5. 5. The world is changingTuesday, April 26, 2011
  6. 6. Tuesday, April 26, 2011
  7. 7. Tuesday, April 26, 2011
  8. 8. Economic squeezeTuesday, April 26, 2011
  9. 9. Aging populationTuesday, April 26, 2011
  10. 10. Growing urbanizationTuesday, April 26, 2011
  11. 11. Nonrenewable resoursesTuesday, April 26, 2011
  12. 12. Shortage of sweet waterTuesday, April 26, 2011
  13. 13. Natural catastropheTuesday, April 26, 2011
  14. 14. Digital eraTuesday, April 26, 2011
  15. 15. Recession and the consequencesTuesday, April 26, 2011
  16. 16. Emerging marketsTuesday, April 26, 2011
  17. 17. Protection of environmentTuesday, April 26, 2011
  18. 18. SustainabilityTuesday, April 26, 2011
  19. 19. Product wasteTuesday, April 26, 2011
  20. 20. New generationTuesday, April 26, 2011
  21. 21. Focus on the shopper WhatTuesday, April 26, 2011
  22. 22. They really have a choiseTuesday, April 26, 2011
  23. 23. Each shopper is specialTuesday, April 26, 2011
  24. 24. TREND 1Tuesday, April 26, 2011
  25. 25. Tuesday, April 26, 2011
  26. 26. Tuesday, April 26, 2011
  27. 27. Tuesday, April 26, 2011
  28. 28. What is the "Journey" about? It is an innovative, globally leading-edge, collaborative approach to a better understanding of the path to consumption and purchase, connecting • category management • shopper marketing • producing superior • practical solutions that meet the needs of specific target shoppers. It is a pragmatic process, relevant to any size and sophistication of business, which has been built with participation from many of Europe’s leading retailers and suppliers.Tuesday, April 26, 2011
  29. 29. The ECR Europe C&S Journey Project puts these pillars in place Inside the mind of the shopper (video)Tuesday, April 26, 2011
  30. 30. Tuesday, April 26, 2011
  31. 31. 3 Components of the projectTuesday, April 26, 2011
  32. 32. Tuesday, April 26, 2011
  33. 33. TREND 2Tuesday, April 26, 2011
  34. 34. DIGITALTuesday, April 26, 2011
  35. 35. Mobile commerce - New ECR working group in Europe. Scope and objectivesTuesday, April 26, 2011
  36. 36. Technology and Consumers are meetingTuesday, April 26, 2011
  37. 37. Technology and Consumers are meeting TechnologyTuesday, April 26, 2011
  38. 38. Technology and Consumers are meeting Technology ConsumersTuesday, April 26, 2011
  39. 39. Fast smart phone growth • Smart phone penetration in most developed markets set to be over 50% in 2011 gy lo hno TecTuesday, April 26, 2011
  40. 40. Market Trends • Mobile Phone penetration = 100%,over 50% of mobile phones are internet ready • Increase of internet mobile users (approx 25% to 30% use daily internet on mobile phones)Tuesday, April 26, 2011
  41. 41. Industry Trends • Brand owners and retailers are finding new ways to interact with consumers • Many retailer apps now available – The Tesco app allows shoppers to scan product bar codes to automatically order products online – The Ahold app allows shoppers to create shopping lists and sort them based on the walking route in the store of their choice • Brand owners are using web and mobile platforms to attract customers and build loyalty • Product information (anytime/anywhere) is a powerful concept but trusted product information not easily available to consumersTuesday, April 26, 2011
  42. 42. Smartphones as a shopping tool (1) • Consumers are starting to use their mobile phones to compare prices, get coupons and access product informationTuesday, April 26, 2011
  43. 43. Smartphones as a shopping tool (2) • In UK, 36% of consumers use smart phones to access product informationTuesday, April 26, 2011
  44. 44. Smartphones as a shopping tool (3) • 56% consumers express a need for information linked to health/ wellbeing or ethical/ environment concerns • 31% consumers express a need for logistical information such as location in store, price and inventory status.Tuesday, April 26, 2011
  45. 45. Smartphones Internet-enabled Powerful PersonalTuesday, April 26, 2011
  46. 46. Shoppers look for trusted • According to the last ECR Survey, lack of accurate and trustworthy product data has a significant impact on shoppers and consumers. – 50% of consumers claimed that they needed an accurate description and image to feel confident that the product is the right one. – 34% of consumers won’t buy the product at all without confidence in the data.Tuesday, April 26, 2011
  47. 47. Data controlled by brand owners vs. data aggregators Search Engines Wiki websites Independent (contributions applications Vs. from shoppers) dedicated to shoppers Brand applications ECR applications Brand data powered by BrandsTuesday, April 26, 2011
  48. 48. Challenges for Retailer and Manufacturer • Shopper/Consumer are getting incomplete and partly wrong product information • Scan App Providers are forced to integrate different data sources • Brand owners have no ownership and no influence on the presentation of their products. They are losing control over their product data • Data aggregators allow all kinds of comparisons and transparency between products (A is cheaper than B, C is fatter than D, E is healthier than F, G is greener than H, etc…)Tuesday, April 26, 2011
  49. 49. Objective is to build up an authentic source of data • Define a better way to protect brands/ trademarks with a trusted source of data • Shopper/Consumer are getting valid information for the respective product • Scan App. providers are developing a standardized interface to get valid product data • Brand owners are communicating product data from there own data warehouse – recover data ownershipTuesday, April 26, 2011
  50. 50. iCat - B2B, B2G… B2C!Tuesday, April 26, 2011
  51. 51. What is joint trusted Consumer/Product -> Mobile phone -> Brand/Retailer Key concept: Consumers access to trusted product information or related services via their mobile phoneTuesday, April 26, 2011
  52. 52. Joint trusted source: an application for mobile commerceTuesday, April 26, 2011
  53. 53. Coupons THE USER PRESENTS THE COUPON IN THE POSTuesday, April 26, 2011
  54. 54. B2B2C : Examples of available information Smartphone applications examples : • Goggles: Shopper takes a picture of a product or a logo with his smart phone and gets the product description. • Reclasser: Shopper scans barcodes with his smart phone and can compare prices, can find in stores nearby the item, can check food allergens. • GoodGuide: Shopper scans the barcode of the product and immediately sees detailed ratings for health, environment and social responsibility for more than 50,000 products and companies. On the Internet (and soon on smart phones) : • Google shopping: Enter a product name and the search engine provides you prices, where to buy, product descriptions, consumers rating.Tuesday, April 26, 2011
  55. 55. 53Tuesday, April 26, 2011
  56. 56. Move from here… 1 Product with a 2 User scans barcode 3 Scan App (IAP) provides data from 4 Product data of 5 Authentic source of B2C barcode – On-Pack on product via Scan different data sources and displays different data sources data from manufacturer App. (Barcoo) information concerning to the are not accurate and - product / brand owner service features on the Scan App authentic Product with a Smartphone user with IAP - Barcoo barcode Different data- Manufacturers barcode a ScanApp Scan-Service/App sources brand owners DS Data source-1 DS Data source-2 DS Data source-3 --- Product data DBTuesday, April 26, 2011
  57. 57. …. to the Joint Trusted Source approach 1 Product with a 2 User scans barcode 3 Scan App (IAP) provides 4 ECR provides standardized 5 Brand owner & barcode – On-Pack on product via data from different data API´s for transmitting manufacturer stores SanApp. (Barcoo) sources but additionally product data, data profile saves product data in information from the (attributes) and content own data warehouse and manufacturer formats operates own systems Product with a Smartphone user IAP - Barcoo barcode GS1 MobileCom Manufacturer barcode with a ScanApp Scan-Service/App infrastructure Product Data Product data in own data warehouse / system ECR operates, runs a DB DB central neutral databaseTuesday, April 26, 2011
  58. 58. Worldwide Experimentation UK: Consumer Research and Product Info Germany: Consumer France: Product Info Research Switzerland: Product Info US/Canada: Product Info / Market Innovation Hong Kong: Product Info for Organic Food Malaysia: Halal Certification Colombia: Product Info / Coupons Australia: Allergen CheckerTuesday, April 26, 2011
  59. 59. TREND 3Tuesday, April 26, 2011
  60. 60. FemaleTuesday, April 26, 2011
  61. 61. Women: The Engine of the Global Consumer Economy 70 – 80% Copyright 2011 Female Factor Corporation. Proprietary and Confidential. Copyright 2011 Female Factor Corporation. Proprietary and Confidential.Tuesday, April 26, 2011
  62. 62. Women Buy on Behalf of Everybody Herself Husband/Partner Busines Children s Parents & Copyright 2011 Female Factor Friends Family Corporation. Proprietary and Confidential. Copyright 2011 Female Factor Corporation. Proprietary and Confidential.Tuesday, April 26, 2011
  63. 63. Gender is the most powerful determinant of how we look at the world Copyright 2011 Female Factor Corporation. Proprietary and Confidential. Copyright 2011 Female Factor Corporation. Proprietary and Confidential.Tuesday, April 26, 2011
  64. 64. The CONSUMERS Gender MANUFACTURER 70-80% Gap in S Busines & RETAILERS 90%+ s Copyright 2011 Female Factor Corporation. Proprietary and Confidential. Copyright 2011 Female Factor Corporation. Proprietary and Confidential.Tuesday, April 26, 2011
  65. 65. Tuesday, April 26, 2011
  66. 66. Register now!Tuesday, April 26, 2011
  67. 67. Register now!Tuesday, April 26, 2011
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