Ecr russia pb


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Ecr russia pb

  1. 1. Bruck Consult1. Supply Chain in Russia in 10 years – retailstructure<br />2. RFID – an outlook<br />
  2. 2. Paul Bruck, Dipl. Ing., MBABorn 1960<br />Education & Experience<br /><ul><li>Primary School – Leopoldsdorf/Marchfeld
  3. 3. TheresianischeAkademie – “Matura” 1978
  4. 4. University for Natural Resources - graduation (Agricultural Economics) – 1986
  5. 5. Master of Business Administration – 1994
  6. 6. Various Management Positions in Austria and Russia
  7. 7. Specialised on CEE & CIS
  8. 8. Specialised on Identification Technology for Logistic Solutions
  9. 9. Many years experience in Barcode & RFID solutions
  10. 10. Start of Russian barcode business</li></li></ul><li>Paul Bruck, Dipl. Ing., MBA<br />Today<br />Bruck Consult <br /><ul><li>Business Consultant for Russia
  11. 11. Concepts Consulting for Automatic Identification</li></ul>Most Service and Most Management partnership with Specht Rechtsanwalt GmbH<br /><ul><li>Accounting Outsourcing in Moscow
  12. 12. Management</li></ul>University of Natural Resources, Department of Food Science<br /><ul><li>Master Study: “Safety in the Food Chain” – Lecture: “Automatic Identification for Safety in the Food Chain”</li></ul>ABA <br /><ul><li>Austrian Business Agency Representative in Moscow</li></ul>Austrian Economic Forum in Russian<br /><ul><li>CEO</li></li></ul><li>Myoverallstatements: <br />„Noideahowthe Russian Supply Chain will developoverthenext 10 years.“<br />„Thereisnoexampleofcountrysimilarto Russia tolearnfromortocopyexistingsystems.“<br />
  13. 13. The economiccircumstances<br />
  14. 14. According to estimates, the share of modern self-service formats in Russia was about 25% in 2006. It is expected that by 2010, this will reach around 50%, with most of the additional market share being taken from open markets.<br />
  15. 15. Variouslevelofapproaches:<br />Global – Geography<br />Russian Regions<br />Supply Chain Structure<br />Warehouse Automation<br />Shop Automation<br />Check Out<br />
  16. 16. Variouslevelofapproaches:<br />Global – Geography – maininfluencialfactors<br />Due tothedevelopmentof China, Russia and Europe the 3 regions will growtogetherintoonehugeregion.<br />Infrastructure projects support thatdevelopment – such astheconstructionof Russian standardrailwaysto Berlin and Vienna, which will allowrailtransportationfrom Beijing to Europe.<br />Environmental regulations will more and moreinfluencethesupplychain.<br />
  17. 17. Variouslevelofapproaches:<br />2. Russian Regions<br />Whereas in the last 20 years Moscow was themaindrivingforce for growth, theregionsaroundthe large cities will speedup in developing – a majorchallenge for Supply Chain Management<br />
  18. 18. Variouslevelofapproaches:<br />3. Supply Chain Structure<br />Whereas 15 yearsago „centralisation“ ofwarehousing and warehousemanagement was thekeyfactor, multileveloptimisation and specificwarehousingistodaythekeyfactor:<br />„Fromcentraltolocal!“<br />Transportation will becomemore and morediversified!<br />Automation and communicationthroughoutthesupplychain will bethemainkey for success and efficiency!<br />Eg: BILLA Austria (memberof Rewe Group)<br />
  19. 19. Central warehouse for dry products<br /><ul><li>Located in Wiener Neudorf outside Vienna
  20. 20. 300.000 boxessorted in 2 shifts per day
  21. 21. Only „slowmovingproducts
  22. 22. Rewe Group arefollowingbrands: Billa, Merkur, Bipa, Penny, Adeg</li></ul>Other warehouses:<br /> - centralwarehouse for freshproducts<br /> - centralwarehouse for drinks<br /> - centralproductionofwine<br /> - local regional warehouse for fast movingproducts and freshproducts<br /> - directdeliveryoffrozenproducts<br />
  23. 23. The Rewe centralwarehouseisfunctioningbytheuseof<br />GS128 topermit:<br />Track & Traceaccordingto EU regulation 128<br />First in first out byoptimising „bestbefore“ date<br />Fullyautomaticpalettestore<br />Pick bylitesystem, which will bechangedshortlyto pich byvoice<br />Tray sorter<br />Manual loadingoftrollies<br />
  24. 24. Central warehouse for dry products<br />
  25. 25. Tray sorter, scanning and exit<br />
  26. 26. Tray sorter, scanning and exit<br />
  27. 27.
  28. 28. Variouslevelofapproaches:<br />4. Warehouse Automation<br />Fullyautomaticwarehouse<br />Half automaticwarehouse<br />Manual<br />Combined<br /> Barcode, RFID, Pick bylite, pick byvoice, Mobile Data Collection, Wireless LAN, ………….<br />„Not automationisthekeyword but optimisation!“<br />
  29. 29. Variouslevelofapproaches:<br />5. Shop Automation<br />
  30. 30. Variouslevelofapproaches:<br />6. Check Out<br />
  31. 31. The Roleof RFID and EPC<br />Where 5 to 6 yearsago RFID was thoughttobethe „replacer“ ofbarcodethisideais in manyways obsolete!<br />Barcode will bethemainIdentificationtool in food and in retail.<br />RFID will be an add-on technologyusedespecially for assetmanagement such as for palettes, trollies and dollies.<br />
  32. 32. The Roleof RFID and EPC<br />Why?<br /><ul><li> RFID tags are still too expensive
  33. 33. RFID is sensitive tometal, oil and liquids and tootherradiosignals
  34. 34. RFID isusefull in closedcycles and for specialindustries
  35. 35. RFID canbevery well combinedwithbarcodeapplications</li></li></ul><li>BRUCK CONSULT – Company structure<br />Bruck Consult offers especially for Russia strategy consultancy starting from market analysis up to company foundation and complete market entry services.<br />Most Service is a partnership of Bruck Consult and Specht Rechtsanwalt GmbH. This company in Moscow offers Outsourcing Services for accounting, tax consultancy and payroll.<br />Most Management is a company established to take over management positions.<br />Austrian Business Agency - ABA-Invest in Austria, a government-operated consulting firm, is the international investor’s first business address in Austria. Bruck Consult is the ABA consultant in Russia and your first contact to find out more about investment possibilities in Austria. - more<br /><br /><br /><br /><br />
  36. 36. BiographyDI Paul Bruck, MBA has worked more than 20 years in Central & Eastern Europe. As marketing specialist he has built up several brands and sales organisations successfully. Paul Bruck has a degree from the University of Vienna specialised in agricultural economics and a MBA from the City University Seattle. He is fluent in German, English and Russian. During his professional activities he held several positions within Dow Chemical. After a trainee programme he spent some years in Russia as project manager before he was promoted to product manager.Joining Datalogic in 1990 he built up the Joint Venture in Russia with offices throughout Russia as well as in the Ukraine and Belarus. Paul Bruck introduced a completely new technology, almost unknown in the former USSR, he was cofounder of GS1 and Uniscan Russia and has initiated the great success of the Auto-ID technology in Russia.From Creditanstalt and Prochaska & Cie. he was employed to manage the start-up period for a Joint Venture with a Russian Ministry trade organisation, before returning to Datalogic as managing director of the Austrian subsidiary. With Datalogic Paul Bruck extended the business in Poland, Czech Republic, Hungary and Russia.He bought these Datalogic companies in a MBO end of 1995. After that the company developed rapidly with new subsidiaries in Germany, Slovenia and Romania.Since 2006 Paul Bruck is an independent consultant offering his Know-How in CEE and Russia.<br />
  37. 37. BiographySince 2007 Paul Bruck cooperates with the international law firm Specht Rechtsanwalt GmbH and with auditing firms to offer complete consulting services for western firms for business start-up in Russia. Also in 2007 he and Dr. Specht founded the accounting and payroll firm Most Service in Moscow. At the beginning of 2009 the partnership was extended by the foundation of Most Management, a company established to take over management positions.Paul Bruck holds lectures at the University of Natural Resources and Applied Life Sciences, Vienna DLWT - Department of Food Science and Technology - on Identification Technology for Safety in the Food Chain.Paul Bruck is also the consultant for the Austrian Business Agency - ABA Invest in Austria, the consulting agency of the Republic of Austria, and is therefore the first contact for potential Russian investors for their investment plans in Austria.In autumn 2008 Paul Bruck and some business friends formed an Austrian business platform - the Austrian Economic Forum, in order to connect Austrians and friends of Austria doing business in Russia. Regular monthly meetings are arranged to network and exchange experiences, see also Austrian Economic Forum.<br />