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The moment of truth – putting Category Management into action at store level
Category Management at all levels is important for collaborative success and always starts with a commitment from top management, both from the trade and supplier side. Category Management is not an academic process and doesn’t require a high level of competence – it is actually very basic. This crash course will help participants to understand Category Management issues and opportunities and explore them from project to process. It will cover effective POS, data analysis and tools, and focus on optimising price, assortment, promotions, place and space using a store action plan. Bestpractice experience will be highlighted.
Facilitated by Gordios Consulting