Differentiate or die: shopper-driven solutions
Today’s winning retailers find new ways to connect with shoppers. With insights and expertise, FMCG partners play a key role. Whitbread uses brand marketing to deliver retail propositions while Kesko transforms the shopping experience through segmentation techniques. Carrefour Italy and Coca-Cola share their latest insights on shopper missions. Unilever and Shoprite target families through innovative media. Speakers: Vicki Belcher, Bob James, Oxford Strategic Marketing; Adele Whitehorn, Unilever; respresentatives of Carrefour Italy, Coca-Cola Italy, Kesko, Shoprite. Facilitated by Oxford Strategic Marketing.