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ECR Europe Forum '05. The Case for ECR
ECR Europe Forum '05. The Case for ECR
ECR Europe Forum '05. The Case for ECR
ECR Europe Forum '05. The Case for ECR
ECR Europe Forum '05. The Case for ECR
ECR Europe Forum '05. The Case for ECR
ECR Europe Forum '05. The Case for ECR
ECR Europe Forum '05. The Case for ECR
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ECR Europe Forum '05. The Case for ECR

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  • 1. Case Study Summary  2005
  • 2. Case Study Summary  2005
  • 3. Case Study Summary Win-Win Acknowledge Realistic Actual Cost Trade Partner Expectations  2005
  • 4. Case Study Summary  2005
  • 5. Case Study Summary  2005
  • 6. What Does ECR Mean to Shoppers? Factor ECR leader Non ECR Adopter Well presented display of products 80 64 Attractive & interesting store deals & promotions 78 73 Wide product selection range & Variety 81 66 Have everything I need in one store 80 65 Better selection of high quality brands & products 79 63 Always have what I want in stock 78 68 A store where it‘s easy to quickly find what I want 78 72 Figures represent % satisfaction Source: ACNielsen  2005
  • 7. Superior Shopper Offering correlation: 78.67% 300 250 Weighted shopper attribute scores 200 150 100 50 0 0 20 40 60 80 "is a store I trust" score Weighted score Source: Manufacturer‘s research  2005
  • 8.  2005

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