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Conser gs1 mobile com

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  • 1. GS1 MobileCom: Enabling New Shopping Experiences Conser Lee Head of Industry Engagement GS1 Hong Kong Agenda 1. GS1 and GS1 MobileCom 2. MobileCom Applications in the region GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities
  • 2. Who is GS1? GS1 - a not-for-profit organisation dedicated to the design and implementation of global standards to improve the efficiency and visibility of supply chains globally and across sectors VISION - A world where things and related information move efficiently and securely for the benefit of businesses and improvement of people’s lives, everyday, everywhere. The most widely used supply chain standards system in the world GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities GS1 System of Standards Implementation, Consultancy and Training Retail Consumer Goods / Healthcare / Industry Engagement and Adoption Food / Toys / Apparels & Textiles / Consumer Electronics/ Logistics 4
  • 3. Global reach, local presence Countries with a GS1 Member Organisation Countries served on a direct basis from GS1 Global Office (Brussels) 109 Member Organisations. 150 countries served. 2,000+ people helping us. GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities Mobile Phones - Communication Channel Brings Business and People Closer •Increasing Phone Penetration - there are over 3 billion mobile phones worldwide. This means that over 40% of the world’s population carries a mobile phone, far more than use a computer or have access to the internet. In many developed countries, mobile phone penetration is above 90% and developing countries are catching up fast. • More personalised relationships between businesses and consumers are possible via mobile phones. • Emerging applications and services that add value to physical products and brands and go beyond limits previously imposed (such as extended packaging) already exist today on mobile phones. • Convergence of different technologies on single devices that are available anywhere and anytime is allowing existing technologies (such as the internet) to evolve and extend their reach even further.
  • 4. Mobile Services … but the market is fragmented Mobile Websites Portals Company 3rd Party Databases Databases Different Different Different Different mobile mobile mobile & internet information barcodes devices networks sources Questions from brands and retailers: Interoperabilty? Scaleability? GS1 Global Forum 2010 - From vision to knowledge?united for new opportunities Rate of technology change? Technical action, GS1 Investment?
  • 5. GS1: Bringing companies together GS1 brings Manufacturers, distributors, together retailers, hospitals, transporters, customs organisations, software companies developers, local and international representing regulatory authorities, and more all parts of the work together under our leadership supply chain to create standards GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities GS1 MobileCom Vision All consumers have access to trusted product information and related services via their mobile phones. All stakeholders use GS1 standards to make this possible and so ensure interoperable, scalable and cost-effective applications. In general, collaborative Mobile Commerce applications are enabled by an open infrastructure. GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities
  • 6. Who is GS1 MobileCom Group today ? MobileCom Steering Committee: Some of the 200+ Companies Involved Other GS1 Member Organisations Involved Australia Finland Austria Germany Poland Belgium Hungary Russia & Lux. India Singapore Canada Italy Spain Chile Sweden Korea China Latvia Switzerland Costa Rica Malaysia Taiwan Croatia Mexico Tunisia Czech Republic Netherlands UK Egypt Panama US GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities What has been developed? http://www.gs1.org/mobile Position Paper on Data Carrier Extended Extended MobileCom for Mobile Mobile In Retail Packaging Packaging White Paper Commerce White Paper Feasibility Study Pilot Handbook Feb 2008 Sept 2008 Dec 2008 Feb 2009 Jan 2010 GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities 12
  • 7. MobileCom Applications in the Region GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities MobileCom Applications in the Region •Australia • GoScan •Hong Kong • Mobile BarcodePlus •Japan • eGift •Korea • Price Comparison •Malaysia • Halal Food Portal
  • 8. GoScan GoScan1 iPhone application developed in collaboration with Deakin University and Nestle •Database extract from GS1net of Nestle items, supplemented with allergen information from Nestle •Data re-hosted at Deakin University, with view to move infrastructure to GS1 Australia •Deakin develops iPhone app as proof of concept Aim: •To develop an iPhone app to display extended packaging information as a basis for future attribute data being displayed. •To aid research into evaluating consumers perceptions of the usefulness and ease of use of the technology and examine consumer’s behaviour on their purchasing choices. •To provide learnings to GS1 Australia GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities GoScan Data Flow Carrier Smart Phone Proxy Server Stastistic Security Layer GS1 NET Catalogue Extract of Nestle GTINs QSN Technologies Barcode Reader Product Router GS1 Australia Look Up Service Modified Red Telco Nutritional DB Laser app to GS1 Acratus Au specifications Nutritional Info Supplementary Data – Nestle GTINs Customer Mobile Application With Allergenic Widget Data Deakin University User GS1 Global Forum 2010Telco - From vision to action, GS1 united for new opportunities Infrastructure
  • 9. Retail Application – Using iPhone Engage GO@L (Association of Green, Organic at Living) to provide more value added information /solutions via mobile BarcodePlus (ie extend the packaging information on mobile phone) Product authentication Information Product Registration for Bonus Point redemption Mobile Coupon GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities Check Extended Packaging Information Open Application Enter GTIN Show detail Product Information Scan Barcode
  • 10. Extended Packaging Information Basic Information Extended Information Photo Gallery Product Category Use/Function/Nutrition Product Image Name/Description Allergy/Recipe Advertisement Product Registration & Bonus Point Register Product Enter & Gain Bonus GTIN Open Application Point Scan Barcode Login
  • 11. Mobile Coupon Open Application Check Available Check Coupon Coupon Redemption History Retail Application – Mobile Gift Coupon Gift Sender Information provider Gift Recipient Payment servicer purchase eGift by mobile billing download eGift’s URL no membership entry no mobile wallet ONLY receive eGift by own mobile phone, It’s very convenient send eGift’s URL via mobile mail Server (Retailer) visit to shop get goods free POS scanning (just like a free coupon) (1D Bar code) Seven-Eleven (over 12,000 stores) GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities
  • 12. Retail Application – Price Comparison GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities Major internet Portals [Smartphone User] 1. Scan Barcode 4. Result Mobile Price (Price Comparison) APP DB M 2. Request Barcode No O B Mobile Service [Vendor] 3. Barcode No I DB Barcode KoreanNet KoreanNet L Registration Link Link 5. Product information 6. Product Information* E Campaign API with Barcode No * When the product is not registered in KorEANnet <KorEANnet Mobile API Service> 6 months’ work plan: •GS1 Korea smartphone application that will link GTINs and manufacturers mobile websites is being planned. GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities
  • 13. Retail Application – e-Halal Portal Authentication of Halal Status Verify halal products via SMS or Internet uisng GTINs as product ID Via SMS • Key in Halal 955 6041601597 • Send to 32728 [DAPAT] • Information received from JAKIM’s database on halal status of product Via Internet • www.halaljakim.gov.my • Click on eJakim, click on “Carian Bagi Produk Halal” [Search for Halal Products] • Click on any of the icon Bar Code; Diskripsi [Description] or Syarikat [Company], depending on whether search is by GTIN, description or company • Information on expiry date of halal certification and GS1 Global Forum 2010 - From visionvalidity status of united forwill be given to action, GS1 certificate new opportunities Thank You