A.gribuste u.pavuls the_role_of_internal_communication

The role of internal communication in pursuit of silver bullet: improving cross-departmental cooperation Anete Gribuste, Hill and Knowlton Latvia Uldis Pāvuls, Energise

Where does internal communication Are the messages strategy belongs in our for my clients similar business plans? to ones for my employees? Who’s responsible for the intranet? What’s more important – our place into Why is the ‘silent the Reputation rating or what one heard about us during some dinner party? phone’effect growing stronger and stronger? Why do I need to engage Where them? They’re doing their job just fine. to start? They can still smell economical downturn – is there more motivation needed?

Goal of internal communication function – motivated and engaged employees

Engaged/ not engaged – what’s the difference? !   Only 29% of employees are actively engaged in their jobs – work with passion, feel profound connection to their company, actively engaged helping move the organization forward. !   54% of employees are not engaged – putting time, but not passion into their work !   17% of employees are actively disengaged – are busy acting out their unhappiness. Employment engagement index (By Gallup management journal) Source: Ivevy Business Journal

Employee engagement has relatively little to do with macro-economic conditions and payment.. It is the unique element* of the work expierence that is most likely to influence engagement Source: Ivevy Business Journal

*Synergy

Only 3 steps to make it happen

What values are keeping us together? !  Conversations with employees !  Values workshops !  Internal communication audit !  Employee survey

Who we are What do we stand for What do we want to achieve

Generate meaningful content !  When, what has happened or is planned to happen? !   Context of a situation, why is it important for us? !   Gains/benefits !   What behavior is expected !   What possible support is available?

3P (People, Product, Profits) 4P (People, Place, Product, Profits)

Plan chanells and deliver !  Multiple channels mix !   The Best and the most sticky* story wins: !   Simplicity !   Unexpectedness !   Concreteness !   Credibility !   Emotions !   Stories Timing !   * Chip and Dan Heath, Made to Stick, Random House, New York, 2008

Please use printer for the purposes of work only

Please wash your dishes yourself. Thank you!

HTTP://QUALITYJUNKYARD.COM/2009/05/08/GOOGLES-WORK-ENVIRONMENT/

Use SMS for internal communication HTTP://WWW.APPLE.COM/IPHONE/GALLERY/

Thank You! Anete Gribuste Uldis Pāvuls Senior account manager Partner, HR consultant Hill and Knowlton Latvia Energise, Ltd.

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A.gribuste u.pavuls the_role_of_internal_communication

by ECR Community on Nov 23, 2010

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