ECR Europe Forum '05. Demand Introduction Casino Coca Cola

Bringing demand-side implementation to the shop floor Facilitated by ECR France ECR Europe Efficient Consumer Response

Introduction Jacques Edouard CHARRET Hubert PATRICOT ECR France co-chairmen ECR Europe Efficient Consumer Response

ECR is about fulfilling consumer wishes better, faster and at less cost  Consumer is the focus  Shop floor is the meeting point with the shopper Better identify consumer needs and better provide shopper satisfaction are the alpha and omega of ECR strategy ECR Europe Efficient Consumer Response

ECR is about working together better, faster and at less cost  Perfect collaboration is not only an headquarters’ attitude  Efficient working together is a reality between operational teams on the shop floor ECR success is achieved thanks to the power of collaboration at store level and a perfect execution ECR Europe Efficient Consumer Response

Agenda  A distinctive, strategic approach to provide consumers with comfort and satisfaction  Efficient local assortment differentiation  A new collaboration process leveraging poit of sales data to build our joint business  3 companies working together, 4 teams implementing sucessfully on the shop floor ECR Europe Efficient Consumer Response

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ECR Europe Forum '05. Demand Introduction Casino Coca Cola

by ECR Community on Jan 09, 2010

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ECR Europe Forum ’05. Demand Introduction Casino Coca Cola — Presentation Transcript