02implementation of sinfos_at_etk

Implementation of SINFOS at ETK ECR BALTIC FORUM 2008 Nov 5, 2008 Rene Jakobson IT director ETK – The Central Society of Estonian Consumers’ Co-operatives

ETK • 90 years of history • Biggest retail company in Estonia • 21 consumer co-operatives • 400 stores • 3 logistic centres • Centralized purchasing, logistics, assortment handling, marketing • Turnover 400 M EUR

Product data sync: challenges • Manufacturer's Challenges:  Data is not available in the appropriate format  Complex synchronisation processes due to lack of automation  Media and formats are not compatible • Retailer's Challenges:  Inaccuracy in retailers' catalogues  Data is not kept up-to-date  Retailers require more information than is available in the manufacturers' ERP systems  No standards for additional qualitative attributes available

SINFOS: Pool Principle for Item sync Bilateral SINFOS Alignment Alignment via a data pool Suppliers Suppliers … … Master- datapool Retailers ret Shop ret Shop ETK Shop ret Shop … ret Shop Retailers ret Shop ret Shop ETK Shop ret Shop … ret Shop

Pool Principle for Item sync – ETK case Benefits of a central data pool: Suppliers 400 suppliers • Send data only once – reach all recipients at … once • Central validation ensures 100% data 30,000 different products accuracy Master- • Only one technical datapool interface required (standardised) • No retailer individual “new item form App sheets” required any DB App more App Co-ops, Shop Shop Shop Shop Shop 400 shops with POS’s

ETK case • Started Dec’07 • Pilot with one retailer • Challenges - to get all the needed information and not too much Comparing SINFOS data with our assortment to get changes only for these products and about attributes we do use Getting information about new products of our interest field

SINFOS Benefits  Data quality increases significantly • More data quality facilitates even internal processes user companies (Controlling, Reporting, Marketing, Sales) • More quality in subsequent business processes with trading partners  Time savings • No retailer specific item data sheets any more • Standardised data formats for all retailers • Synchronisation of neutral master data and trading partner dependant data in one step  Cost savings • No invoice discrepancies • Significant cost savings in b2b processes • Only one single interface (with SINFOS) • Less sales efforts to produce retailer specific item data sheets

Efficiency through EDI and Automatic Data Processing

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02implementation of sinfos_at_etk

by ECR Community on Nov 16, 2010

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