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Timewarner muskan asnani
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Timewarner muskan asnani

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  • 1. AOLFirst established in 1983 and in 1985 named Quantum ComputerIn 1991 the company renamed America OnlineIn 1992 the company went public in NASDAQShare price increased 50000% in two yearsTime WarnerTime Warner, is a result of merger in 1989 worth $14 Billion betweenTime, established in 1922Main business is magazine publishingFollowed by cable television in late 70s by acquiring American television andcommunication company.Warner BrothersEstablished in 1923Main Business is film productionFollowed by music production and cable television operator business in the 60s AOL Time Warner In Jan 2001, it had been announced the Merger between AOL and Time Warner The Merger aimed to “Create the world’s first fully integrated media and communication company for the internet century in an all stock combination valued at $350 Billion”
  • 2. SWOT analysisLocation of factor Row 2.Strength Row 2.weakness Row 3.Opportunities Row 3.ThreatsInternal •Strong market •Declining revenue position from AOL •Robust performance •Declining faith in of cable division partners •Strong programming contentExternal •Improving presence •Intense competition in internet ads •Video piracy •Growing interactive •Economic slowdown advertising •Increasing broadcasting market
  • 3. Business Model Customers unwilling to pay add-on subscription fee Protecting IP on the internet was an issue AOL can not benefit from Time Warner cablinginfrastructure due to high required investment requiredto enabling data send/receive methods.