Music kickstarter - The first cloud based record label

cl oud l in t he rl abe YouSaturday, January 28, 12

Antti Silventoinen CEO/Co-FounderSaturday, January 28, 12

ARTIST & MUSIC ©Saturday, January 28, 12

©Saturday, January 28, 12

LABEL = PRODUCT ©Saturday, January 28, 12

MUSIC KICKSTARTER YOUR LABEL IN THE CLOUD ©Saturday, January 28, 12

THE COMPLETE END- TO-END SOLUTION. 99€/YEAR ©Saturday, January 28, 12

OUR TARGET GROUP: THE GLOBAL, MOSTLY UNTAPPED POTENTIAL. ©Saturday, January 28, 12

Professional Amateur & Semi-pro Amount of Artists Revenue Amount of Artists Revenue ©Saturday, January 28, 12

Professional Amateur & Semi-pro Amount of Artists Revenue Our business focus Amount of Artists Revenue ©Saturday, January 28, 12

FOCUS ©Saturday, January 28, 12

BUILT AROUND THE ARTIST SUPPORT INDUSTRY MUSIC INDUSTRY GIGS & PR MUSIC THE DISTRIBUTION KICKSTARTER DIGITAL & PHYSICAL ARTIST THE KICK-UP KICK AFFILIATES AND PLATFORM STORE/WALL ENDORSEMENTS Coming winter 2013 KICK COMMUNITY ©Saturday, January 28, 12

THE THREE BUILDING BLOCKS: AN EASY WAY TO ROCK. !? CREATE PUBLISH SUPPORT ©Saturday, January 28, 12

CREATE AND COLLABORATE. CREATE LOCALLY AND GLOBALLY. ©Saturday, January 28, 12

COMMERCIALLY PUBLISH PUBLISH ANY AND EVERYTHING. ©Saturday, January 28, 12

GIVE AND GET HELP. !? SUPPORT A NEW WAY TO SUPPORT. ©Saturday, January 28, 12

DESIRE TO CREATE IS KING. ©Saturday, January 28, 12

KICK-UP A GENERAL OVERVIEW OF WHAT WE WILL DO ©Saturday, January 28, 12

Service design matrix Brick & Mortar Merchandise Franchises CD Sales Catalogs Physical Sales Channels Print Press Music Shops Order automation and payment Amazon etc. Im delivering an order Logistics Aggregators CD Distribution partners BandCamp Release to Publish iTunes CD Distribution Digital Distribution Sales, iTunes, Spotify etc. Analog Amazon Plug-In Artist Hubs, Google, Facebook Studio Im Aggregating Spotify DAW Audio Google Upload PUBLISHING sound and Digital Sales Channels etc... DAW artwork Recording SEM CPC Home/Project iOS Facebook MKS Social Smart Layer REASON Im a Bot SoundCloud Analog Home Twitter Im a fan and want to buy/help Direct contact Rehearsing Rehearsal Room SUPPORTING Smart Push & Pull CREATING w/ Teacher Press Visual Blogs Arranging Social & Automated Help Management Event handling Artist/Band Im doing my job and Writing lyrics Im Making Music Writing a song Tour organizer might be interested Support crew Notation Need Help Want to Help Mastering Band Label A&R Composing Connect People Mixing Producer Transportation Engineer Touring Instruments & PA rental Music Venue searching Recording Facebook Lyrics Tour staff SoundCloud Other bands Composition & Arrangements Song Sharing and communicating Im Collaborating Guitar Twitter PR Drums Legal Local Infra Organizing Instrument Vocals Endorsements Reviews Bass Synth Merchandise Classical Rehearsal space Facilitating Teachers Funding Schools Self ﬁnanced Merch shop Venues Music Shops Credit to sales © Pre-order/merch Fan funding Band Stock "Beer money" Flatter SMSSaturday, January 28, 12

API and Automation Services Artist Hub, Google, Facebook and Distribution SoundCloud The Echonest Endorsements Bandcamp, Twitter partner etc. Agreements Digital and Community Print Press Gigs and DAW PR and Payments and Physical support and Factories Tours integration Visibility Contracts Distribution collaboration Proprietary services and productsSaturday, January 28, 12

Artist Hub, SoundCloud Google, Facebook and Bandcamp, etc. The Echonest Twitter Endorsements Artist Collaboration & Digital and support Physical Payments Distribution Industry Echonest Community Print Press Agreements support and Gigs and Tours DAW integration PR and Visibility Factories and Contracts collaboration Kickstarter Smart Layer The Echonest, SoundCloud, Distribution partner Creating Music Publishing Music Collaboration and supportSaturday, January 28, 12

THE LABEL IS THE PRODUCT. NOT THE ARTIST. ©Saturday, January 28, 12

100% ARTIST OWNED CONTENT. WE JUST ENABLE. ©Saturday, January 28, 12

OUR CORE TEAM Antti Perttu Mikael Henri Jerry Edi Silventoinen Sutinen Forstén Bergius Jalava Immonen CEO/Co-Founder COO/Co-Founder COB/Co-Founder CTO CPD CIA ©Saturday, January 28, 12

Music kickstarter - The first cloud based record label

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