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Good News – Bad News Good News first:      You can compose and record heavy metal      acoustic disco tuba music sung in ...
Most of what all of us have learned is wrong! Like no other business in the world, themusic business is full of myths, in...
Of the 115,000 albums released and tracked byNielsen/Soundscan in 2009, here is how well they sold:  More than 500,000    ...
 Who are the majors and where do I fit in?                         Warner Music                            Group         ...
 What styles of music or artists do you thinkhave sold the most music in the U.S.?
 Who sells the most music?                   Amazon                                    Wal-Mart             Best Buy     ...
 Who sells the most music?  So where is that good news again?
 The good news is in being small, smart and realistic. Thebusiness is changing. You have to know to takeadvantage of the ...
 So let’s get educated. We’ll start with thereally important stuff:Copyright is the most important yet mostmisunderstood ...
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Music Business for Fun & Profit 1

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Slides from a 4 session class I teach call "The Music Business for Fun and Profit"

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Transcript of "Music Business for Fun & Profit 1"

  1. 1. Good News – Bad News Good News first: You can compose and record heavy metal acoustic disco tuba music sung in ancient Greek and find someone who will play it and somewhere you can sell it. Now the Bad News: It ain’t easy. Now more Good News: You took the right class!
  2. 2. Most of what all of us have learned is wrong! Like no other business in the world, themusic business is full of myths, incompleteand unintelligible information, PR, hype andenough nonsense to fill an encyclopedia. The industry has really split into twoseparate businesses: the entertainmentbusiness and the music business. No other business has a model that willpermit such a high likelihood of failure. Let’stake a look at what that means.
  3. 3. Of the 115,000 albums released and tracked byNielsen/Soundscan in 2009, here is how well they sold: More than 500,000 34 More than 250,000 110 More than 10,000 1,500 More than 1,000 6,000 Between 1 and 1,000 107,356That’s about a .03% success ratio. About 70% of thesereleases were from major labels.
  4. 4.  Who are the majors and where do I fit in? Warner Music Group Sony BMG 11% 22% EMI Group 13% Universal Music Group 26% Indie Labels 28%
  5. 5.  What styles of music or artists do you thinkhave sold the most music in the U.S.?
  6. 6.  Who sells the most music? Amazon Wal-Mart Best Buy Target Apple  So where is that good news again?
  7. 7.  Who sells the most music?  So where is that good news again?
  8. 8.  The good news is in being small, smart and realistic. Thebusiness is changing. You have to know to takeadvantage of the new music business. For example:
  9. 9.  So let’s get educated. We’ll start with thereally important stuff:Copyright is the most important yet mostmisunderstood concept in the musicbusiness. © Laughing Buddha Music 2011
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