Good News – Bad News Good News first: You can compose and record heavy metal acoustic disco tuba music sung in ancient Greek and find someone who will play it and somewhere you can sell it. Now the Bad News: It ain’t easy. Now more Good News: You took the right class!
Most of what all of us have learned is wrong! Like no other business in the world, themusic business is full of myths, incompleteand unintelligible information, PR, hype andenough nonsense to fill an encyclopedia. The industry has really split into twoseparate businesses: the entertainmentbusiness and the music business. No other business has a model that willpermit such a high likelihood of failure. Let’stake a look at what that means.
Of the 115,000 albums released and tracked byNielsen/Soundscan in 2009, here is how well they sold: More than 500,000 34 More than 250,000 110 More than 10,000 1,500 More than 1,000 6,000 Between 1 and 1,000 107,356That’s about a .03% success ratio. About 70% of thesereleases were from major labels.
Who are the majors and where do I fit in? Warner Music Group Sony BMG 11% 22% EMI Group 13% Universal Music Group 26% Indie Labels 28%
What styles of music or artists do you thinkhave sold the most music in the U.S.?
Who sells the most music? Amazon Wal-Mart Best Buy Target Apple So where is that good news again?
Who sells the most music? So where is that good news again?
The good news is in being small, smart and realistic. Thebusiness is changing. You have to know to takeadvantage of the new music business. For example: