Museum of the Riverina Social media Presentation

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A brief description of what social media is, the benefits of it's use and how we at the Museum of the Riverina in Wagga Wagga, NSW have used this valuable communication tool.

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  • Facebook Friday cross promotion with other facilties, boost no. fans
  • Profile (friends, person) Vs Page (analytics, business)
  • Facebook Friday cross promotion with other facilties, boost no. fans
  • Facebook Friday cross promotion with other facilties, boost no. fans
  • Museum of the Riverina Social media Presentation

    1. 1. Connecting through Social Media
    2. 2. What is social media?
    3. 3. What’s social media? <ul><li>It’s more than just broadcasting, it’s generating </li></ul><ul><li>conversation </li></ul>Museum Upload content Audience responds Museum responds Audience Uploads content
    4. 4. Why do we use social media? <ul><li>Making the Museum more accessible </li></ul><ul><li>Connecting with new audiences </li></ul><ul><li>Breaking down stereotypes regarding what Museum’s </li></ul><ul><li>are about </li></ul><ul><li>Industry standard </li></ul><ul><li>Keeping up with emerging communication technology (smart phones) </li></ul><ul><li>Professional development </li></ul>
    5. 5. Social Media and the MoR <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Vimeo </li></ul><ul><li>Wordpress </li></ul>
    6. 6. Facebook
    7. 7. Facebook Facts <ul><li>75% of Australian internet users have visited Facebook. </li></ul><ul><li>59% have a profile. </li></ul><ul><li>It’s free </li></ul><ul><li>Many applications – discussion boards, events, photo gallery, quizzes </li></ul>
    8. 8. Museum on Facebook <ul><li>751 “like this”, 686 Friends with Sally MuseumWagga </li></ul><ul><li>Broadcasting tool – upcoming events& exhibitions </li></ul><ul><li>Behind the scenes glimpses (incentive) </li></ul><ul><li>Competitions (Facebook Friday) </li></ul><ul><li>Information hub – support other museums & cultural facilities. </li></ul><ul><li>Opportunity for people to comment. </li></ul><ul><li>Quizzes </li></ul><ul><li>Analytics available </li></ul>
    9. 9. Starting out with Facebook <ul><li>Benefits of starting off with FB </li></ul><ul><li>Profile Vs Page </li></ul><ul><li>How much work does it really involve? </li></ul><ul><li>Set up </li></ul><ul><li>Regular updates </li></ul><ul><li>Weeding </li></ul><ul><li>Responding to interactions </li></ul><ul><li>Recruiting </li></ul>
    10. 10. Twitter
    11. 11. Twitter Facts <ul><li>Saw substantial growth with audience levels growing more than 400% in 2009. </li></ul><ul><li>Micro blogging website </li></ul><ul><li>140 characters </li></ul><ul><li>Quick and sharp way of communicating </li></ul><ul><li>Beneficial for professional development </li></ul><ul><li>Followers and Following </li></ul>
    12. 12. Twitter and the Museum <ul><li>336 Followers. 18 Listed </li></ul><ul><li>Broadcasting tool – upcoming events & exhibitions </li></ul><ul><li>Behind the scenes glimpses (incentive) </li></ul><ul><li>Competitions (Twitter Tuesday) </li></ul><ul><li>Information hub – support other museums & cultural facilities. </li></ul><ul><li>Opportunity for people to comment. </li></ul><ul><li>Interaction - @MuseumWagga and RT </li></ul>
    13. 13. Vimeo
    14. 14. Vimeo <ul><li>Video hosting website </li></ul><ul><li>Analytics </li></ul><ul><li>Embedding codes </li></ul>
    15. 15. Museum and Vimeo <ul><li>Uploaded video from children’s theatre program </li></ul><ul><li>“ The Day We Made Rain” </li></ul>
    16. 16. Wordpress
    17. 17. Wordpress Facts <ul><li>Blogging website </li></ul><ul><li>Supports text, images and video content </li></ul>
    18. 18. Wordpress - blog
    19. 19. Museum and Wordpress <ul><li>Blog – Refugee Theatre program </li></ul><ul><li>http://museumwagga.wordpress.com/ </li></ul><ul><li>Promoting upcoming screening </li></ul><ul><li>Behind the scenes glimpse, sharing the story. </li></ul><ul><li>Analytics available </li></ul><ul><li>N.B. People love a story, journey, exclusive view </li></ul>
    20. 20. Museum and Wordpress
    21. 21. Future projects <ul><li>More online content </li></ul><ul><li>- powerpoint presentations e.g. Professional development (slideshare) </li></ul><ul><li>Podcasts e.g. Curator floortalks (itunes) </li></ul><ul><li>Vodcasts e.g. tutorials, exhibition tours (vimeo) </li></ul>
    22. 22. Few last tips <ul><li>Start small then grow big. </li></ul><ul><li>Online program, seek an audience first. </li></ul><ul><li>Give people a reason to follow and interact with you. </li></ul><ul><li>Don’t be afraid to have a go. </li></ul>
    23. 23. Questions

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