MuseumNext keynote from Robin Dowden and Nate Solas, Walker Art Center

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The Walker Art Center launched their new website in December 2011. The site, a hub for contemporary arts, has been hailed as a 'game-changer' and described as 'a node, rather than an endpoint.'

In this MuseumNext keynote, Robin Dowden (Director of New Media) talk and Nate Solas (Sr. New Media Developer) discuss the challenges of bringing this website to life.

View a film of this presentation here: http://vimeo.com/44162636

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MuseumNext keynote from Robin Dowden and Nate Solas, Walker Art Center

  1. 1. Rethinking the Museum Website Museum Next 2012
  2. 2. Rethinking the Museum WebsiteWhy does this work at my place and not yours? Museum Next 2012
  3. 3. Rethinking the Museum WebsiteWhy does this work at my place and not yours?How to run from villagers with burning torches Museum Next 2012
  4. 4. Walker Art Center, Minneapolis, Minnesota
  5. 5. Minneapolis Sculpture Garden

  6. 6. Open Field

  7. 7. Gorilla Yogis

  8. 8. Open Field Suzuki Violins
 

  9. 9. Drawing Club

  10. 10. Rock the Garden

  11. 11. More than 10,000 people attended Rock the Garden 2011

  12. 12. Thomas Barlow (T. B.) Walker
  13. 13. Public Galleries, T. B. Walker’s home, 1904

  14. 14. Walker Art Galleries, 1954 

  15. 15. Walker Art Center School, c. 1942 
 

  16. 16. Spring Dance Festival,1940 

  17. 17. Ideas for Better Living, Everyday Art Gallery, 1946

  18. 18. Benches & Binoculars

  19. 19. Dance Works I: Merce Cunningham / Robert Rauschenberg

  20. 20. Dance Works II: Merce Cunningham / Ernesto Neto

  21. 21. Ralph Lemon’s How Can you Stay in the House all Day andNot Go Anywhere?
  22. 22. Tacita Dean: Merce Cunningham performs STILLNESS… (sixperformances, six films)
  23. 23. Walker Cinema
  24. 24. McGuire Theater
  25. 25. Walker by the Numbers (FY2011-12)–$18.5 annual budget$185 million endowment130 full time employees12,000 works in the collection590,000 visitors10 exhibitions75 performances in music, dance & theater170 film screenings+++ public, school, & tour programs
  26. 26. Mission–The Walker Art Center is a catalyst for the creativeexpression of artists and the active engagementof audiences that examines the questions thatshape and inspire us as individuals, cultures andcommunities.
  27. 27. Leadership
  28. 28. Rethinking the Museum Website–Launch new site December 1, 2011Two+ years in developmentCharacterized as “idea hub”
  29. 29. Principles informing the redesign–Simplification•  tighter integration of parts, more uniformity•  flexible interface that can accommodate wide range of content•  moving away from the neighborhood metaphor•  organizing content by type of asset: events, text (articles, blogs), rich media (audio, video), collections (artwork)
  30. 30. Principles informing the redesign–Multiple audiences•  how people use the site versus our self-view•  Walker visitors (physical versus Internet only)•  responding to particular user needs (plan your visit, ticket buyers, art enthusiasts, scholars)•  internal Walker community
  31. 31. Two portals home page calendar(Walker as content provider) (physical visitors)
  32. 32. “Reasons for having a website”–Communicate and advance the Walker’s brand, vision,authority, and voicePromote Walker programs and prompt onsite visitationGenerate revenue—both earned and contributedAid in onsite visitationCreate and advance relationships/communityServe as a content resource
  33. 33. What makeswalkerart.org different?
  34. 34. “ . . . arts organizations, faced with a lack of media coverage, are creating their own coverage, and taking the dialogue directly to their audiences. Marianne Combs mpr.org, December 2011http://minnesota.publicradio.org/collections/special/columns/state-of-the-arts/archive/2011/12/walker-art-center-launches-new-website.shtml
  35. 35. “ Justo Hidalgo, 24symbols Quoted in OReilly Radar 1/19/2012
  36. 36. Etc..
  37. 37. (quick)Site Tour
  38. 38. ravedelay on flickr
  39. 39. UI / UX
  40. 40. Fun
  41. 41. Walker DNA
  42. 42. Audience Engagement and CommunicationsEducation and Marketing and New Media Design and Community Public Relations Initiatives Editorial Prgms
  43. 43. WALKER ART CENTER Director Audience Engagement and Operations and Curatorial and Development and Communications Administration Program Services Finance Education and Marketing and New Media Design and Community Finance and Special Projects Government Capital Public Relations Initiatives Editorial Annual Fund Prgms Accounting Fundraising Relations Campaign Human Marketing and Facility Information Building Program Merchandising Visitor Services Visual Arts Performing Arts Film/Video Registration LibraryResources Public Relations Rentals Technology Operations Services
  44. 44. Audience Engagement and CommunicationsEducation and Marketing and New Media Design and Community Public Relations Initiatives Editorial Prgms
  45. 45. Walker Publishing Print on demand Magazine Getty OSCI site
  46. 46. Walker Publishing Print on demand Magazine Getty OSCI site
  47. 47. Process
  48. 48. Redesign Roadmap: Major Milestones 2010January requirements gathering for calendarMarch divide home page & calendar design between design studio & new mediaMay paper prototype testing of main navigationJune calendar tested with friends & family (UX wars)July all staff meetings: announce a new conceptual frameworkAugust staff departures, restructuring & rebuilding
  49. 49. Redesign Roadmap: Major Milestones 2010January requirements gathering for calendarMarch divide home page & calendar design between design studio & new mediaMay paper prototype testing of main navigationJune calendar tested with friends & family (UX wars)July all staff meetings: announce a new conceptual frameworkAugust staff departures, restructuring & rebuilding
  50. 50. Redesign Roadmap: Major Milestones 2010January requirements gathering for calendarMarch divide home page & calendar design between design studio & new mediaMay paper prototype testing of main navigationJune calendar tested with friends & family (UX wars)July all staff meetings: announce a new conceptual frameworkAugust staff departures, restructuring & rebuilding
  51. 51. Redesign Roadmap: Major Milestones 2010January requirements gathering for calendarMarch divide home page & calendar design between design studio & new mediaMay paper prototype testing of main navigationJune calendar tested with friends & family (UX wars)July all staff meetings: announce a new conceptual frameworkAugust staff departures, restructuring & rebuilding
  52. 52. Redesign Roadmap: Major Milestones 2010January requirements gathering for calendarMarch divide home page & calendar design between design studio & new mediaMay paper prototype testing of main navigationJune calendar tested with friends & family (UX wars)July all staff meetings: announce a new conceptual frameworkAugust staff departures, restructuring & rebuilding
  53. 53. Redesign Roadmap: Major Milestones 2011January home page discussions reduxMarch development begins in earnestAugust 9 Board Attendance Task Force meetingAugust 16 still debating home page modelsAugust 30 announce web editor hire (starts mid-Sept)Sept 21 staff presentation (villagers with torches)October 21 Board presentationOctober 31 beta releaseDecember 1 public launch
  54. 54. Redesign Roadmap: Major Milestones 2011January home page discussions reduxMarch development begins in earnestAugust 9 Board Attendance Task Force meetingAugust 16 still debating home page modelsAugust 30 announce web editor hire (starts mid-Sept)Sept 21 staff presentation (villagers with torches)October 21 Board presentationOctober 31 beta releaseDecember 1 public launch
  55. 55. Walker The Walker Art Center is a catalyst for the creative expression of artists and the active engagement of audiences. (Or other language) SEARCH THE WALKER ARCHIVESNAV NAV NAV NAV NAV NAVAT THE WALKER WALKER BLOGS (rotating slides) (rotating slides) Headline Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description . . . (more) WALKER CHANNELHeadline of what is showing aboveFEATURE ARTICLES (from calendar or other places) EXHIBITIONS PERFORMANCE FILM/VIDEO NEW MEDIA DESIGN EDUCATION OTHER -Featured Article 1 -Featured Article 2 -Featured Article 3 Headline -Featured Article 4 Description of video Description of video Description of video Description of video Description of video Descrip-FROM THE ARCHIVES ARTWORK OF THE DAY tion of video Description of video. FEATURED/CURATED SPACE (ArtsConnected) (rotating slides)Headline Headline Regis DialoguesBeginning of blog or short description Beginning of blog or short Beginning of blog or short description Beginning of blog Every day for this month we will be posting a new essaydescription Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description about a film critic, culled from 20 years of Regis dialogues.or short description . . . (more) Beginning of blog or short description . . . (more)
  56. 56. NAV Walker The Walker Art Center is a catalyst for the creative expression of artists and the active engagement of audiences. (Or other language)HIGHLIGHT HIGHLIGHT HIGHLIGHT HIGHLIGHT SEARCH THE WALKER ARCHIVES WALKER MARCH 13, 2010 NAV NAV NAV NAV NAV NAV AT THE WALKER WALKER BLOGS A CATALYST FOR CREATIVE EXPRESSION (rotating slides) FEATURE STORIES (rotating slides) Headline Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description . . . (more) WALKER CHANNEL Headline of what is showing above FEATURE ARTICLES (from calendar or other places) EXHIBITIONS PERFORMANCE FILM/VIDEO NEW MEDIA DESIGN EDUCATION OTHER PHILIP BITHER DISCUSSES THE HISTORY OF PERFORMANCE ART IN THE GALLERIES The beginning of this story beginning of this story beginning of this story beginning of this story beginning -Featured Article 1 of this story beginning of this story beginning of this story beginning of this story beginning of this story -Featured Article 2 beginning of this story beginning of this story beginning of this story beginni. -Featured Article 3 Headline AT THE WALKER VISUAL ART -Featured Article 4 Description of video Description of BLOG POST video Description of video Description BLOG POST of video Description of video Descrip- BLOG POST FROM THE ARCHIVES ARTWORK OF THE DAY tion of video Description of video. NEW MEDIA BLOG POST FEATURED/CURATED SPACE BLOG POST HEADLINE HEADLINE BLOG POST PERFORMING (ArtsConnected) ARTS BLOG POST (rotating slides) BLOG POST BLOG POST HEADLINE HEADLINE FROM THE ARCHIVES FILM BLOG POST BLOG POST BLOG POST Headline Headline Regis Dialogues EDUCATION Beginning of blog or short description Beginning of blog or short Beginning of blog or short description Beginning of blog Every day for this month we will be posting a new essay description Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description about a film critic, culled from 20 years of Regis dialogues. BLOG POST or short description . . . (more) Beginning of blog or short description . . . (more) BLOG POST HEADLINE HEADLINE BLOG POST WALKER CHANNEL DESIGN BLOG POST BLOG POST BLOG POST
  57. 57. Redesign Roadmap: Major Milestones 2011January home page discussions reduxMarch development begins in earnestAugust 9 Board Attendance Task Force meetingAugust 16 still debating home page modelsAugust 30 announce web editor hire (starts mid-Sept)Sept 21 staff presentation (villagers with torches)October 21 Board presentationOctober 31 beta releaseDecember 1 public launch
  58. 58. Redesign Roadmap: Major Milestones 2011January home page discussions reduxMarch development begins in earnestAugust 9 Board Attendance Task Force meetingAugust 16 still debating home page modelsAugust 30 announce web editor hire (starts mid-Sept)Sept 21 staff presentation (villagers with torches)October 21 Board presentationOctober 31 beta releaseDecember 1 public launch
  59. 59. Redesign Roadmap: Major Milestones 2011January home page discussions reduxMarch development begins in earnestAugust 9 Board Attendance Task Force meetingAugust 16 still debating home page modelsAugust 30 announce web editor hire (starts mid-Sept)Sept 21 staff presentation (villagers with torches)October 21 Board presentationOctober 31 beta releaseDecember 1 public launch
  60. 60. Redesign Roadmap: Major Milestones 2011January home page discussions reduxMarch development begins in earnestAugust 9 Board Attendance Task Force meetingAugust 16 still debating home page modelsAugust 30 announce web editor hire (starts mid-Sept)Sept 21 staff presentation (villagers with torches)October 21 Board presentationOctober 31 beta releaseDecember 1 public launch
  61. 61. Artistic Program Directors’ Concerns–They have not had a chance to embrace the newconceptual framework and dont understand thedecision making process that got us here.The home page does not reflect the Walker as amultidisciplinary art center and arts presenter.Walkers artistic programming is not visible on thehome page or site navigation. 
  62. 62. Redesign Roadmap: Major Milestones 2011January home page discussions reduxMarch development begins in earnestAugust 9 Board Attendance Task Force meetingAugust 16 still debating home page modelsAugust 30 announce web editor hire (starts mid-Sept)Sept 21 staff presentation (villagers with torches)October 21 Board presentationOctober 31 beta releaseDecember 1 public launch
  63. 63. The advantage of being located in the middle of the country
  64. 64. ...how are we doing?
  65. 65. What can we measure now?
  66. 66. Is the content being consumed?
  67. 67. 40%more visits
  68. 68. Brand newaudiences
  69. 69. Out of state...
  70. 70. Global...
  71. 71. 150 %*
  72. 72. 50%more links in
  73. 73. walkerart.org is a destination
  74. 74. 21%more engagement (3+ minutes, 3+ pageviews)
  75. 75. 2X More return visits(return visit within 2 weeks)
  76. 76. How do people saytheyre using the site?
  77. 77. Im visiting the site today to...a) Plan a visitb) Conduct professional or academic researchc) Find specific information for personal interestd) Browse casuallye) Make a transaction
  78. 78. So??
  79. 79. Sustainable?
  80. 80. All content starts onthe web
  81. 81. Next: Collections
  82. 82. So??
  83. 83. The web allows100% of thepopulation to accessthe best 1% ofmuseum content. Paraphrasing Chris Lloyd @ theconversation.edu.au h/t Mia Ridge @ openobjects.blogspot.com
  84. 84. What content canyou host that isunique to yourmuseum?
  85. 85. Linking = Authority
  86. 86. http://www.brooklynmuseum.org/community/blogosphere/2012/04/25/vetting-wikipedia-for-wikilink/
  87. 87. https://www.gov.uk/designprinciples#secondh/t @frankieroberto via http://openobjects.blogspot.ca/2012/04/whats-right-question-about-museum.html
  88. 88. Robin Dowden Nate Solas@rdowden @homebrewer

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