“So we are here to help you to transform, Remodel and revitalise your website design and
business”. Also promote your law site.
Law Firm Branding: Define Your Market; Focus Your Message
Every lawyer and law firm faces the same problem—how to distinguish the professional
services they offer from those offered by every other lawyer or firm.
If you are no different from your competitors, then you are a commodity and should expect
a career shaped by commodity work at commodity prices. If you want to attract the best
work at the best prices, you must strategically differentiate yourself from the pack. You
must identify your own unique message and take it to market.
How are consumers to decide which law firm best suits their needs when so many firms
are promoting themselves the same way?”
Answers are many but to decide the best law firm which suits our needs require few things
and they are:
1) A law firm should have attractive website (look and feel should be user friendly).
Also content should be very appealing.
2) Functionality of website should be very easy to use and also having very less loading
time to save the customer time for contact us.
3) Our message in the website should be illustrated with photos of place, building,
lobby and/or conference room. Also have a video stating the group of diverse
lawyers discussing each other and some winning cases information with customer
4) A unique message or brand has many benefits, “It differentiates you from the
competition. It shows what you stand for, tells potential clients what they can
expect from you, enhances the value of your services (so you can charge more) and
puts you on the short list for certain kinds of work.”
5) Similarly, a law firm should create a message around a singular quality that satisfies
the needs of the firm’s ideal client – a quality that no other law firm in a particular
market has claimed as its own. For example, a firm can focus on service,
responsiveness, style/attitude, humour, speed, price, client type, experience,
comfort/security, practice group, industry group, target community or geography.
So there are many things which help customer to identify the best law firm which
best suits as per their needs and help them to select best out of them.
Question: Why a lawyer should have a well-organized website and its benefits?
Answer:Make your law firm website more than an online brochure. Your website
should target specific demographics and geographies and be easy to find via major
search engines and quickly engage prospective clients.
Attract more, higher quality leads with your law firm website. With visibility
boosted by expert search engine optimization (SEO), your website will establish a
professional online presence that showcases your firm's unique personality,
qualifications and areas of expertise.
Trust the law firm website design professionals. If you needA Systematix project
manager will meet with you to discuss your practice-specific goals. Leveraging our
proprietary legal buyer research, an experienced team of designers and copywriters,
in collaboration with our optimization specialists, will develop custom content that is
easy to find. All hosting features 24x7 reliability/security.
Our lawyer website portfolio:
1) URL: http://pearsonslawyers.com.au/
Pearsonslawyer is a law website and which is mainly involve in Family law and provide the services like
“How to get a Divorce in Australia”. Pearsons’ is a specialist family law firm with family and divorce
lawyers that understand when you require the service of a family lawyer. They are committed to only
taking on clients who are definitely in need of family law advice and to show their commitment offer
a free first appointment for every prospective client.
2) URL: http://attorney-group.com/alabama/
At Alabama Injury Attorney Group, our goal is to match you with a local attorney who is
experienced and qualified to handle your specific needs. We’re affiliated with lawyers in
Alabama and across the nation who practice in various aspects of the law including
personal injury and more. Our goal is for you to work with a lawyer who will give you the
personal attention you deserve and practices in the area of the law relevant to your case.
3) URL: http://immigrationlawnj.com/
With experience on thousands of immigration law cases, we are one of the most
successful firms in the country. Our immigration attorneys win all types of
immigration cases in New Jersey, New York, Pennsylvania, and Connecticut as well as
many other states.
Our success has earned us listings in Best Lawyers in America, Super Lawyers and
Avvo legal registry ratings of (“Superb – 10.0”