2. Company Overview
Systematix InfoTech Pvt. Ltd. (“Systematix”) is an 8 years old end-to-end e-business solutions and web
solutions company, offering technical solutions in areas of User Interfaces, Web Development, Mobile
Applications, Custom Applications and SEO/SEM/SMO operations. Our solutions perfectly blend complete
product engineering with project services.
Founded in the year 2005, with the belief that all organizations, whatever their size or sector, can benefit from
strategically focused IT solutions, Systematix combines the best people with the best technology to provide
optimal productivity gains and cost savings for customers.
A privately owned global company, we serve our global clientele from offices spread across the globe (USA,
Australia, India, Brazil & France). Our customers range from fortune 500 companies to small firms across a wide
array of industries around the world.
Leveraging on our highly flexible business processes, seamless global delivery network and deep domain
expertise, we deliver the following value proposition to our customers:
IT budget optimization
Decreased time to market
3. Corporate Philosophy
We are known for our disciplined approach towards providing highest value of satisfaction to every
organization, we work with. With our industry focus & multi-year experience, we have a profound
understanding of clients’ business domain, industry initiatives & work culture in order for us to create a
tailored-fit solution for their individual business needs.
Our corporate values are Passion, Commitment, Integrity, Innovation, Teamwork and Trust. We believe in team
work, knowledge sharing and nurturing care for our clients & partners. Our clients confide in us for the
achievement of our collaborative business goals & eventually, we form long-term relationships with them as
integral contributors to their businesses.
Our mission is to provide scalable & distinctive solutions and services, delivering long term commercial
benefits to our clients based upon their complex business needs.
To design product-based services and solutions that not only meet rather exceed the customer expectations;
including essential elements of quality and time at every point of time. To grow with our people and foster
social & ethical values to the work, we do.
4. Our DNA
DNA of our organization comprises of ‘TFC’- a 3 Molecule- Mantra:
Win as a Team (T): We strongly believe that an organization always grows with the people associated with it.
With continuous growth & overall development of its personnel, an organization also gets innovated,
developed and ultimately grows to achieve its goals.
We are Family (F): We all work as a team here and do not use/believe in the word ‘Employee’. Each person
working with Systematix is treated as equal & a member of ‘Systematix Family’.
Customer Centric (C): We believe in nurturing care for our clientele & focus on grooming our team with a
customer centric approach.
5. Business Strategy
A satisfied customer is the best business strategy of all. We always aim at providing quality services above &
beyond customer expectations. Our corporate Strategy is to nurture long term relations with our clients and
grow with them. Our team strives hard to create a positive experience for our customers when they use our
services or interact with us so that they invariably have their confidence and good opinion for us.
Code of Ethics
Systematix is committed to doing business ethically, as a trusted partner & as a company where what we do is
our passion. Its ethics & Compliance program is designed to detect & prevent violations of law, regulation &
company policy & to promote an ethical business culture, to reduce the risk of corruption; Systematix enforces
a strict zero-tolerance policy against any such violation.
6. Company Policies
The Code of Ethics at Systematix has been designed to provide all of our team members with the following
guidelines of professional conduct and ethical standards:
We treat our clients and website visitors with honesty and respect at all times.
We honour and respectfully exercise any authority and/or privileges provided to us by our clients.
We will be upfront about our rates and fees from the project initiation, so that you will have a clear idea about
what our roles and expectations are.
We will maintain a high level of competence, as well as staying current with new trends in the web design and
We will always work to the best of our abilities to ensure the timely delivery and success of every web project.
We will protect sensitive information given by clients and customers as private and confidential. All credit card,
social security and personal information transactions will be performed on secured servers (SSL encryption).
At Systematix, we take a business-centric approach to all our customer’s needs. We look beyond technology to
examine user’s motivations to create a remarkably engaging experience for them. Our creative engineers
specialize in building brands through web and mobile applications that are intuitive and beautifully simple. We
believe in a “usage” centric approach to customer experience rather than just a “user” centric approach.
Below are our services:
Website design & development
SEO & analytics
8. Drivers of Success: Team Systematix
This multi-disciplinary team allows us to approach a project with a wider perspective. The individual project
teams brainstorm together giving each other reality check & sharing their unique viewpoints. We have been
very responsive to our customer’s needs and changing requirements. We have taken on and successfully
completed projects which other firms hesitated to attempt.
We assure our customers of the right mix of professionals and personnel to complete a project professionally
and cost-effectively. Our professionals include Software Engineers, Digital Animators, Artists, Engineers,
Technicians as well as Support personnel.
9. Drivers of Success: Infrastructure
10. Drivers of Success: Team Systematix
11. Drivers of Success: Team Systematix
12. Software's Developed
Sales Analysis and Reporting Tool (SAT): SAT is a highly effective managerial tool for post sales analysis of an
organization; it empowers an organization with complete MIS reports along with the relevant competitor data
for a comparative study. It helps the organizations in making strategic decisions.
Enquiry Management System (EMS): It is a Business Development Automation Software, that allows a
company to organize & automate their sales by storing leads digitally, effectively presenting relevant data with
dashboard and charts and giving you access from anywhere.
Consignment And Transportation Tracking System (CATTS): CATTS Software automates an organization’s
consignment tracking system, facilitating real time status of consignments, preventing company’s losses due to
generation of false claims and unfair penalties.
Promotional Item Dispatch Tracking System (PDS): PDS Software lets an organization manage their dispatch
records of promotional items including gifts, samples, literature etc. and the related activities such as creating
challan and labels (stickers).
Meeting Room Management Calendar: makes it easy to manage resources such as conference rooms,
basketball courts, or classrooms by following three simple steps: creating calendar, setting acceptance level for
automatically adding events and sharing with people who will make reservations.
IT Support Helpdesk: IT Support Helpdesk helps IT department of an organization by properly managing all
ticket requests and allowing tracking the help tickets by user, asset, due date, & more. The routine IT issues are
now addressed in the organization without creating any trouble to the IT persons and without wasting
13. Technology Platforms
Our team of technical experts employs cutting edge technological tools to develop a wide range of advanced
& scalable solutions which take care of every aspect of clients’ business needs Systematix specializes in
development of high-end client-server applications and robust enterprise applications with user-friendly
interfaces. We follow agile methodology of Software Development.
14. Client Portfolio
15. Certifications & Recognitions
For our par excellence practices in customer trust-building & staff motivation with clear goal setting & goal
alignment of our management system, we take pride in being a Google Adword Certified Partner and NASSCOM
16. Management Development Program me
We invest in our human resources to empower & equip them with requisite competence to implement our
organization’s strategic objectives, provide a broader understanding of management and leadership for our
Some of our initiatives are:
Nirman (�नमार्) : ‘Nirman’ (�नमार्) is a word of Hindi origin and it’s literal meaning is ‘formation’. Nirman
sessions are meant for holistic development of team members into better human beings above all else. These
sessions encompass social & ethical values, work culture & ethics, personality development & team building
conducted by our directors.
Certifications: We constantly encourage our people to pursue professional certifications which enrich our team
with advanced technology & update them with the current industry trends. We offer to reimburse the full fee
to any team member successfully completing a relevant professional certification.
Technology Trainings: Trainings on various technical skills are periodically conducted for the team members.
Seminars: We organize seminar/ discussion sessions with a number of industry experts from time to time. We
also send our delegates to various external seminars, organized at national as well as international levels.
Mentoring Sessions: Sessions aimed at creating, reinforcing and maintaining our company's culture and motto
such as Communication and Accent Training, Time Management and Planning, Sales and Customer Service etc.
are carried out regularly.
17. The ‘Systematix’ Culture
We, at Systematix Infotech, believe in the concept of ‘family’ rather than employee. Every person associated with
us is a part of this large family called “Systematix”. We never aim to become a company but a large family which
stays together & grows together.
Our company administrative policies are transparent & everyone is treated as equal. Nothing is hidden from the
members of the organization. We have a workforce of around 140+ associated with us currently. Our cultural fit is
defined by our shared beliefs, priorities and cohesion.
Characteristics of the ‘Systematix culture’ can be described as:
High Integrity workplace
Strong trust relationships
Effective systems and processes
Performance-based compensation and reward programs
Effective 360-degree communications
Commitment to learning and skill development
Emphasis on recruiting and retaining
High degree of adaptability
High accountability standards
Demonstrated support for innovation
18. The ‘Systematix’ Culture
Our systems are designed to work on resilient, secure infrastructure that is spread across locations and
channelled by high-end communication links, ensuring our customers’ business is safe in any event.
Strong relationships with leading technology entities allow us to stay ahead of the technology curve.
Strategic business alliances coupled with sound understanding of technology enables us to provide the
right mix of technology and services to best suit our customers’ requirements.
Some of the advantages of choosing us are:
Absolute source code security with
High quality work standards
A streamlined development process
Cost effective solutions Team:
Strong ‘Hands-on’, diversified, operational background of key personnel.
Sound technical expertise and open mind to create innovative designs
Partner in productivity:
Shorter turnaround time & timely delivery, each time.
In touch with clients at each step
19. Modus operandi
We assure our customers of our adherence to the highest quality standards through careful documentation and
implementation of a Project Quality Plan, which details quality responsibilities, controls, processes and procedures.
We monitor and control the quality of services provided through a combination of task and process audits,
checklists, inspections, the allocation of individual responsibility and accountability for the work undertaken, and
timely reporting and documentation.
We realize that we deal with highly confidential data of our clients. We therefore ensure that we take utmost care
in maintaining such confidentiality within our organization too. Our measures include confidentiality compliance
agreements with our own team members, limited and secure access to the premises, and controlled access to
internal storage devices and dissemination of information strictly on a need to know basis.
20. The Road Ahead…
Systematix Pvt. Ltd is experiencing a fast paced growth with a turnover of over INR 50 million for FY 2012-2013.
In continuation with expanding our horizon overseas, we plan to start our business units in Dubai & Singapore in
near future. Currently, our overseas operations are carried out from our USA, Brazil & Australia sites. Plans to build
our own onsite development centre are also in the pipeline.
In the next financial year, we aim to become a CMM Level 3 Company, which will foster better trust and loyalty in
our current as well as prospective customers. We are also looking forward to plunge into new market segments like
Healthcare, Fashion Industry and Media with IT solutions for their business processes.
In order to support our expansion plans of such great levels, we will need to approximately double our team size &
acquire new & effective talent pool to join & grow with us.
21. Case Study: DCG Tech Limited
A reputed B2B ecommerce company, DCG Tech was established in the year 2005. It is promoted by Mr. Subhasish
Chakraborty (Chairman and MD, DTDC Courier and Cargo Limited) and Mr. Suresh Bansal (ex Chairman of Melstar
Information Technologies Limited and current Board Member of DTDC Courier and Cargo Limited.)
They envision DCG Tech to grow into one of the largest B2B ecommerce companies from India by offering high
quality, value for money products to national and international customers. DCG Tech Limited is a “Customer
Centric” organization offering 100% money back guarantee for any product purchased from their website.
DCG Tech is based out of Gurgaon, India & they aim to cater to their national as well as international customers.
Existing process & its Limitations
Existing website of DCG Tech was a brochure-like informative website, which did possess ecommerce functionality
but it failed to perform even the most basic ecommerce tasks. The business objectives of a majorly ecommerce
business like DCG Tech could never get fulfilled with such a website & thus, the need to reconstruct the website.
•The task for experts at Systematix Infotech Pvt. Ltd. (“Systematix”) was not just to rebuild the ecommerce website
for DCG Tech from scratch but it was also to beautifully custom-design it to suit their requirements.
•The website must live up to DCG Tech’s image as a premier Indian B2B ecommerce company, which necessitates
its having a rather strong ecommerce processing & functionality.
•Systematix has also implemented HDFC Payment Gateway Module to this website. This enabled DCG Tech clients
to carry out transactions from Indian banks as well.
•The website now, has a neatly detailed functioning, easy product navigation and a clearly positioned search box
(important in a data-driven website) which makes shopping convenient and fun for the clients.
22. Case Study: DCG Tech Limited
Features & Benefits
The website features now include:
•Sort products by name/position/price and custom sort
•View products by grid/ list, more views of the product, check availability,
•Email URL of products to a friend, write product review
•Add to cart, add to wish list, add tags to product
•Avail/ use discount coupons by entering discount code.
•Post a buying request: Get a quote form
•Sign up & register: Create new account using your email credentials
•Separate Dealers log in and corporate log in
•Subscribe for newsletter
•Search the products within site, Site map
Technology Employed & why?
For a data-driven e-commerce website like DCG Tech, having huge database & extensively categorized product
range, PHP-Magento are preferred technologies, wherein we’ve been able to also implement HDFC Payment
Gateway Module making payments convenient specially for Indian users.
A smooth functioning ecommerce website for DCG Tech has resulted in their easier sales operations & therefore,
expanding client base & consequently, it has proved vital for their business growth.
The website now allows transactions using Indian bank cards, which has further increased their target audience.
23. Case Study: Eicher Tractors & Engines – EMS
Eicher Motors Ltd., incorporated in 1982, is the flagship company of Eicher Group in India and a leading player in
the Indian automobile industry. Their Tractors and Engines division was offered this unique software solution by
Systematix Infotech Pvt. Ltd. This division of Eicher Motors Ltd. later got acquired by TAFE in the year 2005.
Eicher Motors Ltd. is presently located in Gurgaon, India, whereas TAFE is located in Chennai, India.
Existing Process & Limitations
Eicher would carry out their massive marketing campaign, including activities such as:
Before implementation of EMS, Eicher would carry out all the sales lead management activities manually.
Mismanagement of lead information would cause loss of on an average 40% to 80% of these business leads.
Inadequate follow up of leads would result into them falling in competitors’ basket, by default.
24. Case Study: Eicher Tractors & Engines – EMS
Enquiry Management System (“EMS”) is a Business Development Automation Software, which allows you to
organize & automate your organization’s sales. It lets you manage your business leads better, by:
Storing lead information digitally (this can be accessed in multiple locations).
Adequate follow-ups, required for properly nurturing the business leads.
Allowing you access to relevant data using dashboard and charts at your fingertips.
Technology Employed & Why?
We closely studied the business operations at Eicher in order to identify the technological hitches to their sales
growth and arrived at this custom-created solution addressing to their specific business needs relating to
Excellent data migration to xls files to enable data crunching using other software's for specific purposes.
Enquiry Tracking: Capturing complete enquiry details such as contact information, source of enquiry, region and
other demographic factors.
Pre managed Activities: Using Master custom settings, information pertaining to the pre managed activities such
as promotional and marketing events can also be efficiently captured in custom fields.
Customer Tracking (follow ups): EMS collects all the important information pertaining to customers such as: Name,
Address, Phone, Mobile number, Expected purchase date, Religion, Loan details with pending amount, Profile,
product application, previous product-brand used and so on.
Variance Analysis: Variance analysis provides a clear picture of the difference between region wise planned and
actual sales figures with reasons for the same and aids the marketing decisions for the next financial year to
eliminate the reasons behind the down trend.
25. Case Study: Eicher Tractors & Engines – EMS
MIS Reporting: Reports give you insights into the sales performance. Useful tool for managers and decision makers.
Graphical Report: The graphical data in MIS is useful for quick sales analysis.
Show Status updates on map: Map report is an effective way to view the sales region or state wise.
Dynamic Reports: Dynamic reports of the sales figures can be generated at runtime on EMS in order to view the
sales trend for a custom defined period of time.
Role and Privileges: EMS allows multi user access & all users enjoy different levels of control and privileges to
access the data.
Geographic Access: It helps you manage channels sales and let you access your data anywhere, online at any time
even while you are traveling.
Our proposed solution enabled marketing efforts at Eicher to get converted into actual sales more efficiently. The
marketing activities including Lanka Dehan, Demo, Self Trial, Plant Visit, Loan Mela, Deliveries all fetched them a
huge database of leads which were now better documented & now, being taken care of, using a high end digital
The lead records allowed a clear categorization of leads into: Prospect, Hot Prospect & Hot Pursuits which helped
them optimally allocate their resources along with more efficient sales conversions.
26. Case Study: Investors’ Clinic
Investors’ Clinic (“IC”) is India’s leading ISO 9001:2000 certified Real Estate Consulting Company. Their website
comprises an inventory of huge database of new real estate projects, regularly being added and offering users to
conduct extensive custom property searches across locations in India. IC has plans to cover the globe in the years
to come & their website plays a key role in their expansion plans.
Existing Process & its Limitations
The already existing website of IC was struggling with the following issues:
Being dated, it failed to reflect IC’s correct positioning as market leader that it has grown into in past few years.
It was too unprofessional & non-functional to attract any business leads.
Ranked poor as compared to the competitors’ websites.
The look & Feel of the website was mundane and failed to complement IC’s brand image in every aspect.
27. Case Study: Investors’ Clinic
Creating IC’s website was not a regular website building job; it was rather implementation of a holistic online
marketing plan, which would make-over their brand image on the web to match up with their current market
position as a leader.
The new website was created, essentially fulfilling the following objectives: Since the previous website creation,
IC’s business has grown exponentially and the new website clearly reflects IC’s market positioning as market
The website now has a vibrant & luxurious look & feel, which perfectly matches IC’s brand image & attract more
With the new website, IC is now able to conduct targeted marketing for every segment in a highly focused manner.
Features & Benefits
Extensive & Highly Customized Property Search
The users can conduct a highly customized property search based on their preferences using various filter options
and they can choose to be highly specific about their preferences.
Projects & users both can be highly categorized on new IC website
The website is now conducive to carry out website analytics, extensively.
IP Based Geographical Tracking
The feature to track geographical location based on the IP address has been enabled for IC website.
28. Case Study: Investors’ Clinic
Number of clicks on various pages allows easy categorization of leads. Tracking the clicks on each page tells who
clicks which pages the most & why. This further fine-tunes marketing efforts.
Leads are categorized based on various demographic filters such as income group, geographical location,
With the help of different lead categories, focused pitching through the website has been enabled.
Custom E-mailers & newsletters are sent out to appeal to these different categories of leads.
Integration of Oracle ERP to the Website
This has enabled leads generated through the website to get internally distributed among the employees
increasing operational efficiency.
Training videos are available on a secured platform for the employees on website. It requires them to use their ERP
credentials. Project videos along with their budgets and Unique Selling Propositions are also available.
Technology Employed & Why?
IC website employs Codeigniter, which is a core PHP technology particularly suitable for extensive projects like IC
since it takes care to maintain consistency throughout the project, irrespective of how vast the project is.
The new website has not only received extraordinary reviews in its first two weeks of launch itself but has also
witnessed a remarkably increased number of leads (8 times of the lead generation with previous website) as
evident from the website analytics.
29. Case Study: Ranbaxy - Consignment And Transportation
Tracking System (CATTS)
Ranbaxy Laboratories Limited (“Ranbaxy”) is a research based international pharmaceutical company serving their
customers for more than 50 years in over 150 countries. Ranbaxy is a vertically integrated company that develops,
manufactures and markets Generic, Branded Generic, Value-added, Over-the-Counter (OTC) drugs and a variety of
other pharmaceutical products.
Ranbaxy is based out of Gurgaon, India & has its presence in over 150 countries around the world. The solution we
proposed, focused the needs of their Dewas (Indore) Division.
Case Study: Ranbaxy - Consignment And Transportation
Tracking System (CATTS)
Existing process & its limitations
Ranbaxy regularly has numerous consignments being sent out to their branches countrywide from their
manufacturing plant in Dewas, M.P. For this they usually have to & fro contracts with courier companies. With a
huge number of such consignments and contracts, earlier it was almost impossible to track all related processes
manually. This would lead to:
•Wrong freight charges calculation
•Pilferage due to lack of efficient monitoring
•Underestimated claim generation for damages
•Delay of material
•Loss due to duplicate bills produced
•Wrong information related to damage & delays
Consignment And Transportation Tracking System (CATTS) has automated the consignment tracking process,
carried out manually at Ranbaxy so far. This would now efficiently track all the consignment contracts and bills
being passed at Ranbaxy, making transportation more productive by means of efficient monitoring.
•With CATTS, now Ranbaxy can know the real time status of their consignments whether ‘in-transit’ or ‘delivered’,
this helps them better plan the next stage of operation cycle.
•All bills passed are efficiently tracked enhancing the billing accuracy.
•Using CATTS, loss due to duplicate bills is also prevented.
Case Study: Ranbaxy - Consignment And Transportation
Tracking System (CATTS)
•Timely reporting of any delays and damages information aids accurate claims generation, reducing company’s loss.
•Efficient tracking of any delays in service delivery or on part of the pharmaceutical company. Using CATTS, saves the
company from having to pay any unfair penalties or claims.
•CATTS helps resolve any disputes related to delivery time, service duration, and delivery location between the
concerned parties (Courier Company & the Pharmaceutical Company).
•CATTS allows good level of monitoring of the courier service performance which aids price negotiations for the
•Accurate calculation of freight charges allow the company to account for the freight loss/profit by using estimated
freight charges and actually paid amount.
Technology Employed & Why?
Ranbaxy Laboratories Limited has one of their manufacturing sites in Dewas, M.P. From this place, transportation of
their manufactured goods to other locations in a productive manner holds key importance. Moreover, in absence of a
suitable tracking mechanism for their transportation, it was difficult for them to monitor the process and optimally
utilize their resources to improve it.
We recognized these pain points in their production and manufacturing operations and therefore, CATTS was
exclusively designed to meet the specific consignment tracking needs of Ranbaxy.
Improved performance monitoring & enhanced business efficiency were the immediate results witnessed by Ranbaxy
manufacturing unit in Dewas with the use of Consignment And Transportation Tracking System.
32. Office Locations
Our clients are global, who need us to operate a global business. We are committed to providing them with the
best resources to meet their needs - when and where they need them.
We operate from the following six locations worldwide:
109, First Floor, Spaze Itech Park,
Sohna Road, Gurgaon (Haryana) - 122 001 INDIA
2640 Fountain View Dr, STE 209,
Houston TX 77057
D: 973.202.7203 | F: 866.230.6454
Indore (Development Center)
Plot No 50-67, PU-4 Commercial Behind C21 Mall,
A B Road Indore (M. P.) - 452 010 INDIA
240 Arlington Ave E,
St. Paul, MN 55117
19, Aranya Bihar, Choonabhatti,
Bhopal (M. P.) - 462 001 INDIA
705 Road Map,
74300 THYEZ, France
Rua Augusto Ribas,
500 Centro Cep 84010300
Ponta Grossa - Paranà - BRAZIL
Phone: 42 3225 8418
Suite 813F 5 Pope Street,
Ryde, NSW, 2112 Australia