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Yahoo! Publicis Hackday 2012 Intro

by Murray Rowan on Jun 28, 2012

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Introduction to the Yahoo! Publicis 2012 Hackday.

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16 Open Hacks ; Countless Internal Hacks ; Countless HackUs ; + rhok+ grass roots
Private: Partner, Agency – collaboration, relationship, awareness of tech, awareness of business objectives and capabilities, business opportunities..
1985
Hollywood glamorization of hackers – They depict them with looks that match their skills! In my experience, that’s rarely the case. No offence.. 
Hackers are:People like you and me.Creative developers and designers.Love technology.Love building things.Come to events like this.It’s a term of great respect!Wear that badge with pride!
Crack Days are even more open to media misinterpretation.
This Creativestudent from India was really determined to have some warm milk before going to bed.
http://hack.corp.yahoo.com/v3/
http://produce.yahoo.com/~marcov/hackday/Who said ads have to be annoying or boring? Our 'BAA' engine allows ads that users won't only not mind, they'll WANT to interact with them. Using the latest HTML5 video technology combined with Javascript and CSS3 tricks our ads will blow the audience away.Based on the original pioneering work of Francis Phan we developed a data format, a runtime JS engine and an editor to greatly speed up development of highly interactive premium display ads.Hopefully this format will help both LiveStand and Zed to destroy the competition when it comes to compelling and engaging display advertisement.BAA is bringing sexy back to display advertisement.
http://produce.yahoo.com/~marcov/hackday/Tix + trailer
http://ue.corp.yahoo.com/fphan/responsive_ads/nike-fuelband/index.htmlResponsive Design Ad Format - Francis Phan –Demonstrates how multiple ad formats can be described in a single ad package. Streamlines the advertising process and allows us to get compelling advertising experiences on to a greater variety of devices.
http://f1results.socialminds.com.br/Based on the Ergast Developer APIergast.com/mrd/
Y! Digital Media Platform Unique requirements of Scale, Performance, Personalization, I18N, and Device reach.DMP Open technologies: YQL, YUI, Cocktails::Mojito, etc..
IDEAEric Raymond’s The Cathedral and the Bazaar: Every good work of software starts by scratching a developer’s personal itch. To solve an interesting problem, start by finding a problem that is interesting to you.
APIsScrapingGreat News for Innovation – access, combine and mashup data in new and interesting ways to create new businesses and opportunities.
Data Access Layer in Y! DMPTurns internet into a database query-able with a familiar SQL-like languageQuery, Filter, and Combine data from hundreds of Web Services and other data sources
http://y.ahoo.it/hVc89
Simple Hack which takes URL, extracts place names, and plots them on a map.Use this to deconstruct JS code to use Placemaker.
CK: dj0yJmk9YWF3ODdGNWZPYjg2JmQ9WVdrOWVsWlZNRk5KTldFbWNHbzlNVEEyTURFNU1qWXkmcz1jb25zdW1lcnNlY3JldCZ4PTUzSecret:a3d93853ba3bad8a99a175e8ffa90a702cd08cfa
USP is privacy. It doesn’t track your searches in any way.
Utilities and ComponentsJS and CSSLevel the Browser LandscapeHelp make common interactions easy.
Write once, run everywhere.
CES
2. Benefit to Publishers, Advertisers and Consumers. CMS?3. Retailers, B2B, CRM, facilitates the Lead Generation Lifecycle.
CountdownOvernight
Publicis2012.hacker.yahoo.net Register self – photo Mobile App Schedule is thereComms there Register your team Register your hack
Vs. 90 seconds
Isao, Allen, Paul, Iain
Brightman is the Vice-President of Inclusive Design at Yahoo! and will be discussing a new initiative he and his colleagues are undertaking to make online ads accessible to consumers with disabilities. He'll describe the strength of the disability market, the misconceptions commonly associated with this market, the obstacles to creating accessible ads (hint: none), and the multiple benefits to advertisers of making online ads especially accessible to people who are blind or deaf. Brightman will also present a special opportunity for a limited number of advertisers to participate with his team in actually creating and placing accessible ads.

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Danny Lewandowski, Sr. Art Director at Digitas 2 months ago
Prakashchandra Suthar 9 months ago

Yahoo! Publicis Hackday 2012 Intro Presentation Transcript

#yahoopublicishackMurray Rowandeveloper.yahoo.com@murrayrowan
OBJECTIVES• Y! Hackdays• What is a hack[er]?• What’s going to happen in the next 30 hours?• What’s expected of you• What you can expect from us
YAHOO! HACKDAYS: INNOVATING SINCE 2005
WHAT’S THE VALUE PROPOSITION Technology awareness & adoption Reputation InnovationUser Feedback Loop Help identify our stars Identifying Opportunities Hiring Education Relationship Building
Hacking != Cracking
WHAT IS A HACKER?A hacker is a passionate, skilled and creativetechnologist who thrives on building innovativesolutions to real world problems.
WHAT IS A HACK?An innovative solution to a real world problem;a quick and dirty workaround, yet effective.
REVOLUTION HACKS
MOTORBIKE HACKS
Y! Hackday Examples
BAD ASS ADs
Responsive Design Ads
http://f1results.socialminds.com.br/
ANATOMY OF A HACKTo build a typical web hack you need anidea, some data, a way to access thatdata, development tools and a user interface.
Scratch your own itch!
The web is full of data
ProgrammableWeb.Com– 6372 APIs
http://developer.yahoo.com
http://developer.yahoo.com/everything.html
USE YQL FOR DATA ACCESSSELECT * FROM INTERNETSelect {what} from {service} where {condition} http://developer.yahoo.com/yql/
YQL CONSOLE http://developer.yahoo.com/yql/console
http://developer.yahoo.com/geo
FINDING LOCATIONS IN CONTENT
http://icant.co.uk/geomaker/
CK: dj0yJmk9YWF3ODdGNWZPYjg2JmQ9WVdrOWVsWlZNRk5KTldFbWNHbzlNVEEyTURFNU1qWXkmcz1jb25zdW1lcnNlY3JldCZ4PTUz Secret: a3d93853ba3bad8a99a175e8ffa90a702cd08cfahttp://developer.yahoo.com/search/boss/
USE YUI FOR USER INTERFACE http://developer.yahoo.com/yui
COCKTAILS - MOJITO
USE MOJITO TO STRUCTURE YOUR CODEhttp://developer.yahoo.com/cocktails/mojito/
• Talks• Hacking• Presentations & Judging• Winners• Full Schedule • http://publicis2012.hacker.yahoo.net/#meetings
HACKDAY CHALLENGES1. Advertising or Brand CampaignCreate a unique and engaging advertising campaign or brand experience for one of your clients.2. Digital Media Product or Feature Create a product or feature that solves a problem in the digital media marketplace.3. eCommerce Product or Feature Create a product or feature that solves a problem in the online retail space.
Register your team & hack here
TECHNICAL YAHOOS ON HAND TO HELP
OUR ESTEEMED JUDGES
JUDGING CRITERIA1. Solves a real problem for Publicis or its clients.2. Displays creative thinking and pushes the boundaries of what we’ve seen before.3. Functional Prototype using production-worthy technologies. No PowerPoint.4. Must have been built during the 24 hour hackday.5. Has a great user experience.6. Uses technology or data in a new or interesting way.7. Uses technology or data from Yahoo!
FRIDAY, JUNE 29TH
ACCESSIBILITY AT YAHOO! AND BEYONDThe rise of HTML 5 Adspresents a uniqueopportunity to makeadvertising moreaccessible and increaseyield…

Yahoo! Publicis Hackday 2012 Intro

by Murray Rowan on Jun 28, 2012

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Yahoo! Publicis Hackday 2012 Intro Presentation Transcript