Natural products back to the future

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Natural products are going back to the future - new value chain paradigms.

Natural products are going back to the future - new value chain paradigms.

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  • 1. Natural products are going back to the future
    Mohd. Murray Hunter
    University Malaysia Perlis
    6th Malaysian International Agro-Bio Conference 2010
  • 2.
  • 3. The Biotechnology Pyramid
    Red Biotechnology
    White Biotechnology
    Reframed Disciplines
    Green Biotechnology
    Thermodynamic Processes
  • 4. Organic Products
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Community Products
  • 19.
  • 20. The Buy Local Movement
  • 21.
  • 22.
  • 23.
  • 24. Carbon Miles
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Ethical Products
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Halal Products
  • 38. Toyyibaan & Halal
    This day are (all) things good and pure made lawful unto you. The food of the people of the Book is lawful unto you and yours is lawful unto them. … If anyone rejects Faith, fruitless is his work, and in the Hereafter he will be in the ranks of those who have lost (all spiritual good).
  • 39. O you people! Eat of what is on earth, lawful and good; and do not follow the footsteps of the evil one, for he is to you an avowed enemy.
    Al-Baqarah 2:168
  • 40. From the land that is clean and good, by the Will of its Cherisher, springs up produce, (rich) after its kind; but from the land that is bad, springs up nothing but that which is niggardly: thus do we explain the Signs by various (symbols) to those who are grateful.
    Al-A’raf 7:58
  • 41. O ye who believe! Eat of the good things that We have provided for you, and be grateful to God, if it is Him ye worship.
    Al-Baqarah 2:172
  • 42. Markets Where the Islamic Population is the Dominant Group
    (Ranked by Muslim GDP at Purchasing Price Parity)
  • 43. Markets Where the Islamic Population is a Minority Group
    (Ranked by Muslim contribution to GDP at Purchasing Price Parity)
  • 44. The certified halalmarket is currently estimated to be worth USD 400 Billion per annum
    This represents around 20% of the World population
  • 45. Recent reports indicate thathalal sales in the US are increasing around 80% per year, where a number of new retail outlets specializing in halalproducts are opening up.
    A&P, Loblaws, Food Basics and Wal Mart are allocating space for halal products in their stores
  • 46. Branding
  • 47. A Malaysian Paradigm
  • 48.
  • 49.
  • 50. EU is approximately 30% of the World Market for food
    It has great regulatory influence on the rest of the World
  • 51. EurepGAP
  • 52. The Muslim living as a minority in a non-Islamic society will have a number of problems identifying what items are halal and haram (forbidden in Islam), without product certification. For example, gelatine, lard and tallow can be either in a halal or non-halal, depending upon their source and method of processing. Cross contamination is a major problem in stores and particularly restaurants, where pork is also served.
  • 53. Toyyibaan would also mean that
    agriculture must be undertaken
    within sustainable practices,
    and in business, where things
    should be done with good
  • 54. “He hath subjected to you all that there is in the heavens and all that there is in the earth: All is from Him. Verily, herein are signs for those who reflect.”
    Al-Jathiyah 45:12
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. Halal, but is it Toyyibaan?
  • 60.
  • 61. Home Delivery
    Farmers’ markets
    COOP Market
    Gerai Delivery
    Many small suppliers that are customer orientated
    Restaurant & Hotel Delivery
    Diversified Halal Farms
  • 62. From the Muslim consumer standpoint;
    Products must be produced without any forbidden ingredients,
    Products must be proved to be in the interests of the consumers’ health and wellbeing,
    3. Products must be clean and hygienic, have supply chain integrity,
    4. Products must benefit those who produced them,
    5. Products must benefit the community they came from and
    6. Products and the materials that make up these products must be traceable from the origin, to have total confidence.
    The halal certification system must be widened to verify these issues
  • 63. Although widely respected internationally
    The present Halal Certification is only related
    to ingredients and processing environment
  • 64.
  • 65. The Rural Crisis
  • 66. Average age of farmers in Malaysia
  • 67. Simplicity
    Local Orientation
    Realize the faults of the
    green revolution
  • 68. Nova Science Publishers
    New York
    Thank You