Narrative
We live in a quantitative World
Does quantitative research give         meaning?
A descriptive theory is a narrative
Normative theories are common          narratives
Ricoeur argues that there is an integral  connection between narrative and action.Narratives lead individuals to intervene...
Drummond argues ‘that narrative is thefundamental scheme for linking individualhuman action and events into interrelatedas...
Drummond argues organisation culture, leadership, conflict   and change are narratives. One way of framing this is that   ...
A theoretical link must now be made between   narrative and strategy and again the work of Ricoeur is instructive, beginni...
Future Orientation                                                        Emotional                                       ...
Story
Narrative as a story• The way that stories are told, how meaning is  constructed to achieve the understanding of the  audi...
We use narratives or stories to make sense of our lives and the world around us. There different ways in which we use the ...
The world is seen from our own perspective – our narrative
Memory is in “I” & “Me” Mode
Meaning• Dear Honorable Dato/Prof./Assoc.Prof./Dr./Mr/Mrs/Miss,  Kindly be informed that there will be a talk on "Science ...
The Things we think          The things we do       The intentions we have          The things we buyAre all governed by o...
MeaningWe give symbols common meaning to form society’s narrative
Stories we construct
Stories we construct shape ourassumptions, beliefs and values
Culture is a storyTheories in action                          Stories, myths, heroes, artifacts, informal                 ...
Innovate --------------------------Avoid mistakes Think long term--------------------Live for today Save money------------...
Value is socially constructed
How do you know?
How many stories are there here?
Narrative gives meaning – without  narrative there is no meaning
Stereotyping
We have multiple narratives in                                  Physical Sensations         ourselves                     ...
What Emotions are they feeling?                                                            Courage                        ...
Courage        The different sets of                emotions will heavily               influence performance. Passionate ...
Different weight and balance of emotions may“Big-headed”    produce different behaviour & performance Confused Awkward   T...
Parent                     Parent Ego State         Behaviours, thoughts and feelings copied from parents                 ...
You                            MeParent                                          Parent Adult                             ...
Controlling Parent   Parent   Nurturing Parent Controlling Adult   Adult    Nurturing Adult  Immature Child      Child    ...
Archetypes           Our different selves can be considered archetypes           • The hero (seeking something)           ...
Dominant LogicThe way people deal with events and situations   in life. Dominant logic consists of a mental  map which ori...
Dominant Logic• Our behaviour, focus and the way people act• A set of ideas about ourselves and the world• Personal rules ...
Where can we use Narrative?•   In the classroom – aid to learning/understanding•   Research – developing descriptive theor...
Reductionist Quantitative         ResearchYou might learn a lot about a          little bit  But what is it               ...
Traps & Filters
Emergent   In a stance of anticipation
Reflective   In a stance of learning
A Meta-Theory Trap & Filter                              Emotions                       Transactional Analysis and/or Fiel...
Typologies
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
Narrative presentation - how we construct our meaning and consciousness
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Narrative presentation - how we construct our meaning and consciousness

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Narrative presentation - how we construct our meaning and consciousness

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Narrative presentation - how we construct our meaning and consciousness

  1. 1. Narrative
  2. 2. We live in a quantitative World
  3. 3. Does quantitative research give meaning?
  4. 4. A descriptive theory is a narrative
  5. 5. Normative theories are common narratives
  6. 6. Ricoeur argues that there is an integral connection between narrative and action.Narratives lead individuals to intervene in the course of things. The action derives from intention or motivation, based on the particular narratives of an individual, irrespective of whether these are selfgenerated, after appropriation from a culture.
  7. 7. Drummond argues ‘that narrative is thefundamental scheme for linking individualhuman action and events into interrelatedaspects of an understandable composite’.
  8. 8. Drummond argues organisation culture, leadership, conflict and change are narratives. One way of framing this is that organisation culture is composed of many narratives with enough coherence between them to give a sense of the whole’.36 Change occurs when new narratives replace old narratives. If the change is superficial, then the narratives could be described as morphostatic; (changing the chairs on the Titanic would not stop the ship sinking); or morphogenic;where things will never be the same again’.37 Hence, it can be argued that the linking of strategy and complexity throughnarrative theory collectively extends each theory and provides a theoretical underpinning to understand better these concepts and the linkages between them.
  9. 9. A theoretical link must now be made between narrative and strategy and again the work of Ricoeur is instructive, beginning with narrative and the individual. This will lead us to make theconnection between narrative and organisational strategy which in turn leads to the concept of identification since an organisation’s strategy requires individuals (members of the organisation) it identify with it, or support it, at least in some minimal ways.
  10. 10. Future Orientation Emotional Disturbances External Locus of Control Internal Locus of Control Optimum Region of Awareness Past OrientationAll narrative comes from our emotional orientation
  11. 11. Story
  12. 12. Narrative as a story• The way that stories are told, how meaning is constructed to achieve the understanding of the audience.• Groups events into cause and effect – action and inaction.• Organises time and space in very compressed form.• The voice of the narrative can vary; whose story is being told and from whose perspective?• Narrative plot refers to everything audibly or visibly present, i.e. selective.• Narrative story refers to all the events, explicitly presented or referred.
  13. 13. We use narratives or stories to make sense of our lives and the world around us. There different ways in which we use the narrative form:• As children we listen to fairytales and myths/legends. As we grow older, we read short stories, novels, history and biographies.• Religion is often presented through a collection of “stories/moral tales” e.g. the Bible, the Ramayana, etc.• Scientific breakthrough is often presented as stories of an experimenter/scientist’s trials.• Cultural phenomena such as plays, films, dance and paintings tell stories.• News events are told as stories.• Dreams are retold as stories.
  14. 14. The world is seen from our own perspective – our narrative
  15. 15. Memory is in “I” & “Me” Mode
  16. 16. Meaning• Dear Honorable Dato/Prof./Assoc.Prof./Dr./Mr/Mrs/Miss, Kindly be informed that there will be a talk on "Science of Knowledge", scheduled as follows : Date : 9th September 2011 (Friday) Time : 3.00 pm ~ 4.30 pm Venue : PPIPT Meeting Room, Block A Attendance : Compulsory to all academic staffs Speaker : Honorable Prof. Dato Wira Dr. Mohd Salleh Bin Hj Din Your commitment and attendance is deeply appreciated. Thanking in advance. Confidence?
  17. 17. The Things we think The things we do The intentions we have The things we buyAre all governed by our own stories
  18. 18. MeaningWe give symbols common meaning to form society’s narrative
  19. 19. Stories we construct
  20. 20. Stories we construct shape ourassumptions, beliefs and values
  21. 21. Culture is a storyTheories in action Stories, myths, heroes, artifacts, informal behavioursverses EspousedNorms and groupbehaviour Productivity &Values Organisational effectiveness learning (single or double looped Leadership Beliefs Assumptions
  22. 22. Innovate --------------------------Avoid mistakes Think long term--------------------Live for today Save money----------------Spend for the future Work by oneself---------------Work as a group Be flexible------------- Follow rules and norms Collaborate-------------------------------CompeteMake your own decisions---Make joint decisions
  23. 23. Value is socially constructed
  24. 24. How do you know?
  25. 25. How many stories are there here?
  26. 26. Narrative gives meaning – without narrative there is no meaning
  27. 27. Stereotyping
  28. 28. We have multiple narratives in Physical Sensations ourselves Physical Awareness Material Awareness Social Awareness Ego Awareness Spiritual Awareness True Self (Universal awareness) Spiritual Self Ego Self Social Self Material Self Primal Self Perception Society
  29. 29. What Emotions are they feeling? Courage Passionate intimidated Nervous Energetic Determined Excited AnxiousOverwhelmed Competitive Challenging Green are positive, Red are negative and yellow emotions can go either way
  30. 30. Courage The different sets of emotions will heavily influence performance. Passionate intimidatedDetermined EnergeticOverwhelmed Anxious Challenging
  31. 31. Different weight and balance of emotions may“Big-headed” produce different behaviour & performance Confused Awkward Tense ScaredOverwhelmed ShyPassionate Confident Excited
  32. 32. Parent Parent Ego State Behaviours, thoughts and feelings copied from parents and parent figures. Adult Ego State Adult Behaviours, thoughts and feelings are direct responses to here and now. Child Ego State Child Behaviours, thoughts and feelings are replayed from childhood.
  33. 33. You MeParent Parent Adult Adult Child Child Transactional Analysis relationship Dynamics
  34. 34. Controlling Parent Parent Nurturing Parent Controlling Adult Adult Nurturing Adult Immature Child Child Creative Child
  35. 35. Archetypes Our different selves can be considered archetypes • The hero (seeking something) • The Villain (opposing the hero) • The donor/benefactor/provider (a helper) •The dispatcher (sends the hero on his/her way)•The false hero (falsely assuming the role of the hero) •The helper (assisting the hero) •The princess (seeking protection of the hero)
  36. 36. Dominant LogicThe way people deal with events and situations in life. Dominant logic consists of a mental map which orientates a person. It can either inhibit or enhance learning, growth and fulfillment.
  37. 37. Dominant Logic• Our behaviour, focus and the way people act• A set of ideas about ourselves and the world• Personal rules and experiences• A reflection of our success, failure, and indifference• Something that is invisible, internal• An organisations genetic code• An organisations operating system
  38. 38. Where can we use Narrative?• In the classroom – aid to learning/understanding• Research – developing descriptive theory• Marketing – Branding• Entrepreneurship research (The Republic of Tea)• Organizational Analysis• Political analysis• Social analysis• Self & Identity• Creativity Research
  39. 39. Reductionist Quantitative ResearchYou might learn a lot about a little bit But what is it Holistic Qualitative Research really?
  40. 40. Traps & Filters
  41. 41. Emergent In a stance of anticipation
  42. 42. Reflective In a stance of learning
  43. 43. A Meta-Theory Trap & Filter Emotions Transactional Analysis and/or Field Theory Culture (Values, Beliefs & Assumptions) Narrative
  44. 44. Typologies
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