The emerging Halal cosmetic and personal care market: Integrating towards the tawhid
Upcoming SlideShare
Loading in...5
×
 

The emerging Halal cosmetic and personal care market: Integrating towards the tawhid

on

  • 1,377 views

The emerging Halal cosmetic and personal care ...

The emerging Halal cosmetic and personal care
market: Integrating the organization towards
the philosophy of the Tawhid Presentated to HAPEX 2012, 11th July 2012 International Convention Centre Prince of Songkla University, Hat Yai, Thailand

Statistics

Views

Total Views
1,377
Views on SlideShare
1,377
Embed Views
0

Actions

Likes
0
Downloads
40
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The emerging Halal cosmetic and personal care market: Integrating towards the tawhid The emerging Halal cosmetic and personal care market: Integrating towards the tawhid Presentation Transcript

    • Mohd. Murray Hunter University Malaysia PerlisPresented to IMT-GT HAPEX 2012 11th July 2012 International Convention Centre Prince of Songkla University, Hat Yai, Thailand
    • Global Cosmetic and personal care market Estimate (2012) > USD35 TrillionThat Means if 2012 is Current market USD 14 Billion: growth is > 35% per 2013 = 53 billion annum 2014 = 81 billion 2015 = 124 billion USD 7 Trillion 2016 = 190 billion 2017 = 292 billion 2018 = 449 billion 2019 = 690 billion 2020 = 1.06 Trillion Current global size of Halal cosmetic & personal care market USD 5-14 Billion
    • Almost 20% of today’s market comes from this country aloneHunter (2012)Personal Care
    • Reports of Halalsales increasing at the rate of80% per annum in USHunter (2012)Personal Care
    • Current Global Halalawareness is estimated to be 20% among the global Ummah. This is going rapidly However awareness abouthalal Cosmetics and personalcare is even less but growing rapidly Matrade 2010
    • Although Muslims make up 20% of the World’s population many are in poverty Most countries are at different stages of development Consumer tastes and preferences actually differ widely Supply chains are typically “third world” in most countries Although ONE Ummah, different aspiration, desires, customs, incomes This is a niche market in many countries20% of the World’s Muslims are NOT concerned about Halal certification on packaging
    • The first is…….. Authenticity & Compliance
    • Cont….
    • ….and the ability to ‘fingerprint’ DNA hasimproved our ability to screen products greatly.
    • Compliance
    • However authenticity & compliance in the material, process, product & supply chain doesn’t absolve our need to adhere to the Tawhid, as an individual and organization. Tawhid means "declaring one God” . It carries the senses ofcreating, sustaining, cultivating, a nd cherishing. A word from the same root is tarbiya, which describes how parents bring up their children, succoring themand drawing out their full nature. There are three types of tawhid, we can see that the outward tawhid al-ibada refers to our actions, while tawhid ar-rububiyya and tawhid al-asma wa as-sifat refer to our knowledge and understanding, and the inner tawhid al-ibada refers to our motivations.
    • Need for an Islamic ModelThe nature of man The amoral societyThe underdevelopment of Islamic societies
    • Al ‘Qu’ran is presented in a business paradigm and all of Islam’s prophetswere entrepreneurs in their own right.
    • Islam Espouses a Market Economy“He who brings goods to the market is blessed with bounty, he who withholds them is cursed.” (Ibn Majah & Al Hakim)
    • A Market Mechanism Is Espoused“Do not chase after those whoare going to the market before they reach the place.” (Al-Bukhari & Muslim)
    • Islam also prohibits price manipulation“Anyone who withholds goods until the price rises is a sinner.” (Muslim).
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Faith in one God and a commitment in the teachings revealed by God and His Messengers. Iman affects our Tawhid world view and daily practices. Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ain Knowledge. Three sources based on Iman, a) intellectAl-Iman Syar’iah Ad-Din (‘aql), experiences and revelations (wahy). Guided by Iman. Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Work and deeds, pious practice, orientated to Allah, turning Al-Ilm away from all weakness and evil. Amal is based and guided by Halal Toyyibaan Ilmu. Iman andAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid The path shown by Allah (SWT). The divine law. Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • A holistic life where one looks after worldly Tawhid comforts and also prepare for the hereafter. Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid An individual’s obligation to perform one’s religious duties. Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din A collective responsibility for both Fard’ Kifayah social and spiritual development Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Toyyibaan & Halal• This day are (all) things good and pure made lawful unto you. The food of the people of the Book is lawful unto you and yours is lawful unto them. … If anyone rejects Faith, fruitless is his work, and in the Hereafter he will be in the ranks of those who have lost (all spiritual good). Al-Ma’idah 5:5
    • • O you people! Eat of what is on earth, lawful and good; and do not follow the footsteps of the evil one, for he is to you an avowed enemy. Al-Baqarah 2:168
    • • From the land that is clean and good, by the Will of its Cherisher, springs up produce, (rich) after its kind; but from the land that is bad, springs up nothing but that which is niggardly: thus do we explain the Signs by various (symbols) to those who are grateful. Al-A’raf 7:58
    • • O ye who believe! Eat of the good things that We have provided for you, and be grateful to God, if it is Him ye worship. Al-Baqarah 2:172
    • Haram Substances and deeds that are (Those things prohibited by pure, clean and lawful. good, healthy, Traceable Allah in the Al Qu’ran) Sustainable HACCPenvironment, community & business Supply GMP Chain Community Benefit ToyyibaanNon-exploitive Ethical Healthy Clean
    • Haram (Those things prohibited by Traceable Allah in the Al Qu’ran) Sustainable HACCPenvironment, community Prohibited by Allah & business in the Al-Qur’an Supply GMP Chain Community Benefit ToyyibaanNon-exploitive Ethical Healthy Clean
    • Haram (Those things prohibited by Traceable Allah in the Al Qu’ran) Sustainable HACCPenvironment, community & business Supply GMP Chain Permitted by Allah Community in the Al-Qur’an Benefit ToyyibaanNon-exploitive Ethical Healthy Clean
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Mutual consent Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • A business partnership;a) Shirkah: where two Tawhid or more individuals pool financial resources and share profit and loss on an agreed ratio Fard’ain and held liable to the extent of theirAl-Iman capital,b) Syari’ah: each partner is able to Ad-Din Syar’iah operate other businesses, independent of the principal businessc) Fard’ Kifayah Mudarabah:Partnership where one manages Al-Ilm the partnership and another supplies the Halal Toyyibaan financial resources.Al-Amal Musharakah Ibadah Al-Ta’awun Shu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Worship. Relates man to Allah through spiritual acts. The Fard’ain manifestation of Amal salih (pious actions).Al-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal Toyyibaan PietyAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Recognition of the right and proper place and station, condition in life and to self discipline in Fard’ Kifayah positive and willing participation in enacting Al-Ilm one’s role in accordance with that recognition Halal Toyyibaan and acknowledgement. Its occurrence in one and society as a whole reflects the condition of justice.Al-Amal Musharakah Ibadah Al-Ta’awunShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Trust by God in man in the all Musharakah encompassing concept Al-Ta’awun Ibadah of nature (tabi’ah)Shu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awun Inclination towards destructionShu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awun The concept of Al-Falah requires Muslims to win and be successful in both this world and the hereafter.Shu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din Fard’ Kifayah Al-Ilm Halal ToyyibaanAl-Amal Musharakah Ibadah Al-Ta’awunShu’ra Islamic community Adab Al-Fasad Amanah Al-Fatah Ummah
    • Tawhid Fard’ainAl-Iman Syar’iah Ad-Din A relationship with Fard’ Kifayah Allah which excludes a relationship with anyone else. Al-Ilm The focus of all man’s reverence and gratitude, Halal Toyyibaan the only source of value, where what Allah desires for man becomes value to him.Al-Amal Man who commits his will to Allah, Musharakah Ibadah Al-Ta’awun recognises no other authority other than His. Comprises Iman, Ilmu and Amal.Shu’ra Adab Al-Fasad Amanah Al-Fatah Ummah
    • Non-Muslim ethical issues are merging with Islamic values
    • Extended Halal Concept Non-Muslim ideas of health and goodness are merging with Islamic values
    • Organic Farming Concept Food Miles – Local Community From the soil to market
    • Organic cosmetics a market worth more than USD 40 billion perannum and also growing at around 35% per annum. Organic concepts are merging with Islamic values
    • Aveda The Body Shop Thursday Sureco Hain Celestial Plantation GroupEst. Sales USD120million USD1.5Billion USD85Million USD40Mil[iv] USD738Mil[v] (1996)[i] (2006)[ii] (2006)[iii] (2006) USD619mil (2006)Location USA UK Australia Malaysia USAEstablished 1978 1976 1976 1999 1926Products Personal Care Personal Care Personal Care Herbs Organic food and cosmeticsBasic Philosophy To sustain the Social Natural tea Halal & Free of artificial environment and humanitarianism tree Toyyibaan ingredients, give back to activism on many products/natur Kosher foods communities issues al medicinesEthics YesGreen Yes Yes YesNatural Yes Yes Yes YesOrganic Yes Yes YesCommunity Yes Yes YesCulturalReligious/Spiritual Yes YesMode of Distribution Direct Retail and e- Direct and Direct General Marketing/Salon Commerce through Marketing distribution distributorsOwner Estée Lauder Loreal Chris Dean & Private Listed company Companies Inc. Family Ownership
    • Conclusion
    • That Allah may reward them according to the best of their deeds, and add even morefor them out of his grace for Allah does provide for those whom He will, without measure. An-Nur (24:38)
    • Those who believe and work righteous deeds-from them shall We blot out all evil (that may be) in them, and We shall reward them according to the best of their deeds. Al ‘Anabut (29:7)
    • Heaven Strategy (Dan Hill 2010) High More More negative/high positive/highe response r responseResponse Rate More More negative/lower positive/lower response Low response Negative Positive Emotional Response
    • Thank You