Eb intro presentation

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Eb intro presentation

  1. 1. 1951 World Class Original Fragrances for Men
  2. 2. HISTORY• Started off as the Men’s range of Yardley.• Early 20th Century : Yardley became the World’s Largest Soap and Perfumery Manufacturer.• English Blazer – Born in 1951. First foray into Men’s Grooming.• Yardley went into administration in 1998. English Blazer was acquired by Parfum Bleu.• 2011 : English Blazer is re-launched across as an Original Fragrance Player focused on Men.
  3. 3. SPIRIT 1951• English Blazer – Unique, Inspiring and Enduring brand.• Tone of Un-assuming class and Proud breeding.• Heralds in a new era of Distinguished Masculinity.• English Originality, Forthrightness and Passion to stand ahead.• English Blazer will strive forward to be an Inspiring, Stimulating range and stay true to its Roots.
  4. 4. PHILOSOPHY We Believe• Fragrance should be an Identity• Fragrance is only as strong as its Spirit• Fragrance can be Unforgettable• Fragrance is a Journey• Fragrance is Timeless• Fragrance is You
  5. 5. ORIGINAL BLACK GOLDTIMELESS COPPER LONDON
  6. 6. ORIGINAL
  7. 7. ORIGINALUnique, Authentic & Superior. Delivers True Substance andUnforgettable Charisma
  8. 8. ORIGINAL
  9. 9. BLACK
  10. 10. BLACK
  11. 11. BLACKModern, Creative, Relevant. Black is Energetic and Exciting
  12. 12. GOLD
  13. 13. GOLDLight, Sophisticated, Stylish. The Sensitive Side of the Blazer Family.
  14. 14. GOLD• Gold Fragrance being upgraded by Aug 2012• Packaging also being upgraded
  15. 15. TIMELESS 100 Ml- Eau De Toilette
  16. 16. TIMELESS • An Intense woody Masculine100 Ml- Eau De Toilette fragrance. • Carefully designed original fragrance
  17. 17. COPPER 100 Ml- Eau de Toilette
  18. 18. COPPER • Refined in a traditional way. • Intense Fragrance.100 Ml- Eau De Toilette
  19. 19. LONDON100 Ml- Eau De Toilette
  20. 20. LONDON • Truly Masculine • Uniquely EnglishInspired by London – the Global City
  21. 21. 150 ml Deodorant Sprays
  22. 22. RETAIL EXECUTIONS
  23. 23. Future• Product Innovation will be the key growth driver for English Blazer• English Blazer will remain a very Focused Male Fragrance Player.• Distribution Centric approach to development of the brand.
  24. 24. Contact Details• Parfum Bleu Limited 203, Courthouse Road, Maidenhead, Berkshire, SL 6HP, England.• Globrands FZE, 707, 6 East- A Block, Dubai Airport Free zone. Dubai

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