HISTORY• Started off as the Men’s range of Yardley.• Early 20th Century : Yardley became the World’s Largest Soap and Perfumery Manufacturer.• English Blazer – Born in 1951. First foray into Men’s Grooming.• Yardley went into administration in 1998. English Blazer was acquired by Parfum Bleu.• 2011 : English Blazer is re-launched across as an Original Fragrance Player focused on Men.
SPIRIT 1951• English Blazer – Unique, Inspiring and Enduring brand.• Tone of Un-assuming class and Proud breeding.• Heralds in a new era of Distinguished Masculinity.• English Originality, Forthrightness and Passion to stand ahead.• English Blazer will strive forward to be an Inspiring, Stimulating range and stay true to its Roots.
PHILOSOPHY We Believe• Fragrance should be an Identity• Fragrance is only as strong as its Spirit• Fragrance can be Unforgettable• Fragrance is a Journey• Fragrance is Timeless• Fragrance is You
Future• Product Innovation will be the key growth driver for English Blazer• English Blazer will remain a very Focused Male Fragrance Player.• Distribution Centric approach to development of the brand.