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Brand management
 

Brand management

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History of the Pepsi

History of the Pepsi

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    Brand management Brand management Presentation Transcript

    • pepsi
    • History of the Pepsi
      • 1898: Pepsi founded
      • 1923: Pepsi Cola declares Bankruptcy
      • 1923: Roy C. Marginal buys Pepsi and Pepsi-Cola Corporation formed
      • 1934: Pepsi begins selling 12oz bottles for 5 cents
      • 1946: WWII sugar rationing Pepsi buys a sugar plantation
      in Cuba
    • 1950: Alfred Steele becomes CEO Joan Crawford promotes Pepsi brand
      1956: 149 Bottling Plants in 62 countries
      • 1962: Pepsi’s sixth new logo “Pepsi Generation
      • 1964: Diet Pepsi introduced
      • 1964: Pepsi acquires Mountain Dew
    • 1965: Mountain Dew’s first campaign “Ya-Hoo Mountain Dew…It'll tickle your innards
      • 1965: Frito Lay merges with Pepsi-Cola Becomes Pepsico
      • 1966: Doritos chips Introduced
      1966:Enters the Japanese and European markets.
      • 1984: Lemon Lime and Mandarin Orange Slice
      introduced
      • 2002: Pepsi Blue introduced
    • The original stylized pepsi-cola logo
      The second stylized pepsi logo
    • 1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink."
      1898
      1898: New Bern, N.C., pharmacist Caleb Bradham renames "Brad's Drink," his carbonated fountain cola concoction, Pepsi-Cola.
      1906
    • 1973: The logo evolves into a boxed look with minor typeface changes occurring throughout the decade.
      1973
      1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.
      1962
    • 1991: To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.
      1991
      1998: In celebration of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background
      1998
    •  Pepsi overhauled their entire brand, simultaneously introducing a new logo and a Iminimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs.
      2003 -2008
    • Presented by Munishkumar
      Chitkara university
      m100700031