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Brand management

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Background and History of the Pepsi

Background and History of the Pepsi


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  • 1. Presented by Munish Kumar
    Chitkara University
    m100700031
  • 2. History of the Pepsi
    • 1898: Pepsi founded
    • 3. 1923: Pepsi Cola declares Bankruptcy
    • 4. 1923: Roy C. Marginal buys Pepsi and Pepsi-Cola Corporation formed
  • History of the Pepsi
    • 1934: Pepsi begins selling 12oz bottles for 5 cents
    • 5. 1946: WWII sugar rationing Pepsi buys a sugar plantation
    in Cuba
  • 6. History of the Pepsi
    1950: Alfred Steele becomes CEO Joan Crawford promotes Pepsi brand
    1956: 149 Bottling Plants in 62 countries
    • 1962: Pepsi’s sixth new logo “Pepsi Generation
  • History of the Pepsi
    • 1964: Diet Pepsi introduced
    • 7. 1964: Pepsi acquires Mountain Dew
  • History of the Pepsi
    1965: Mountain Dew’s first campaign “Ya-Hoo Mountain Dew…It'll tickle your innards
    • 1965: Frito Lay merges with Pepsi-Cola Becomes Pepsico
  • History of the Pepsi
    • 1966: Doritos chips Introduced
    1966: Pepsi enters the Japanese and European markets.
  • 8. History of the pepsi
    • 1984: Lemon Lime and Mandarin Orange Slice
    introduced
    • 2002: Pepsi Blue introduced
  • The original stylized pepsi-cola logo
    The second stylized pepsi logo
  • 9. 1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink."
    1898
    1898: New Bern, N.C., pharmacist Caleb Bradham renames "Brad's Drink," his carbonated fountain cola concoction, Pepsi-Cola.
    1906
  • 10. 1973: The logo evolves into a boxed look with minor typeface changes occurring throughout the decade.
    1973
    1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.
    1962
  • 11. 1991: To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.
    1991
    1998: In celebration of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background
    1998
  • 12.  Pepsi overhauled their entire brand, simultaneously introducing a new logo and a Iminimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs.
    2003 -2008