Fundamentals Of
Marketing
MKT243
Chapter 3
Consumer and Business
Decision Making
MKT243 Fundamental of
Marketing

1
DHD 2012

MKT243 Fundamental of
Marketing

2
MKT243 Fundamental of
Marketing

3
Importance of understanding
consumer behavior
Consumers’ product and service
preferences are constantly changing
 Underst...
MKT243 Fundamental of
Marketing

5
MKT243 Fundamental of
Marketing

6
DHD 2012

MKT243 Fundamental of
Marketing

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DHD 2012

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Marketing

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Chapter3 consumer buying behavior

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Chapter3 consumer buying behavior

  1. 1. Fundamentals Of Marketing MKT243 Chapter 3 Consumer and Business Decision Making MKT243 Fundamental of Marketing 1
  2. 2. DHD 2012 MKT243 Fundamental of Marketing 2
  3. 3. MKT243 Fundamental of Marketing 3
  4. 4. Importance of understanding consumer behavior Consumers’ product and service preferences are constantly changing  Understanding how consumer make purchase decisions can help marketing managers to determine the most important attribute for certain target market  Easily design and developing marketing strategy  MKT243 Fundamental of Marketing 4
  5. 5. MKT243 Fundamental of Marketing 5
  6. 6. MKT243 Fundamental of Marketing 6
  7. 7. DHD 2012 MKT243 Fundamental of Marketing 7
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