10 week mba in Inbound Marketing

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A complete learning guide for Inbound Marketing packed with hand picked resources for online marketing and generating leads via reputation building

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10 week mba in Inbound Marketing

  1. 1. 10-WEEK MBA IN INBOUND MARKETING BY PROPHET NINE
  2. 2. Curriculum Week 1 - Getting the Basics Right - What is Inbound, Getting Started with tools and platform Week 2 - Methodology & Fundamentals - Buyer Personas, Campaigns Week 3 - Building Your Marketing Engine - Fundamentals of Content Week 4 - Building Your Marketing Engine - Blogging Week 5 - Connecting with your customers - Social media, Facebook, Twitter, LinkedIn ! Week 6 - Making Offers - Landing Pages Week 7 - Making Offers - Calls to Action Week 8 - Attracting Leads - Web Optimization, SEO and Ads Week 9 - Nurturing Leads - Email Marketing Week 10 - Delighting Your Clients - Customer Service, Analytics and Metrics
  3. 3. GETTING THE BASICS RIGHT WHAT IS INBOUND, GETTING STARTED WITH TOOLS WEEK 1 PROPHETNINE
  4. 4. WEEK 1: WHAT IS INBOUND MARKETING?
  5. 5. Inbound Marketing is about creating the right content for the right buyer personas according to their buying journey and attracting them to the website and register them as leads. Study following materials: Video(s): 1. https://www.dropbox.com/s/pfq62wju5mse3ew/The%20Marketing%20Fundamentals.mov?dl=0! 2. https://www.youtube.com/watch?v=49Fo3k8jfqI! ! Blog Entries: 1. http://blog.hubspot.com/marketing/inbound-marketing-glossary-list! ! Webinar: 1. http://academy.hubspot.com/webinars/the-buyers-journey-webinars/
  6. 6. WEEK 1: GETTING STARTED WITH HUBSPOT
  7. 7. HubSpot is one of the leading Inbound Marketing platforms. It is a central repository for all Marketing Collaterals. It acts as a one point push into Digital Streams such as Twitter and Facebook and allows total brand control as a central access point. It also manages web content and all the leads & contacts. Study following materials: Video(s): 1.http://academy.hubspot.com/prospects-videos-training/! 2.http://academy.hubspot.com/contacts-video-training/! 3.http://academy.hubspot.com/lists-video-training/! 4.http://academy.hubspot.com/HubSpot-Strategy-and-Planning-Class/! 5.https://www.youtube.com/watch?v=RWoEj5WVNZM! ! Blog Entries: 1.http://help.hubspot.com/articles/Tutorial/how-to-use-prospects! 2.http://help.hubspot.com/articles/KCS_Article/How-can-I-hide-individual-prospects! 3.http://help.hubspot.com/articles/KCS_Article/Why-are-my-Prospects-showing-up-as-having-visited-from-one-location-but-I-know- they-are-from-some-place-else! 4.http://help.hubspot.com/articles/KCS_Article/What-is-the-date-range-for-the-data-in-Prospects! 5.http://blog.hubspot.com/blog/tabid/6307/bid/33083/27-Ways-to-Slice-Dice-Your-Email-List-for-Better-Segmentation.aspx! 6.http://knowledge.hubspot.com/contacts-user-guide/how-to-create-a-smart-list! 7.http://knowledge.hubspot.com/how-to-export-a-list-of-contacts! 8.http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-import-a-list-of-leads-into-your-account! 9.http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-create-contact-properties-in-your-account! !
  8. 8. METHODOLOGY & FUNDAMENTALS BUYER PERSONAS, CAMPAIGNS WEEK 2 PROPHETNINE
  9. 9. WEEK 2: INBOUND METHODOLOGY
  10. 10. Inbound Methodology teaches how basic principles and fundamentals of Inbound Marketing can be integrated into sales strategy and tactics of any company. Study following materials: Videos: 1. http://academy.hubspot.com/webinars/coaching-sales-series/! ! Blog Entries: 1. http://knowledge.hubspot.com/contacts-user-guide/how-to-use-the-contact-profiles-for-lead-intelligence! 2. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-import-a-list-of-leads-into-your-account! 3. http://blog.hubspot.com/customers/bid/171369/creating-a-sales-process-for-your-inbound-leads-150-is-a-magic-number ! 4. http://blog.hubspot.com/blog/tabid/6307/bid/33544/7-Questions-Marketers-Should-Be-Asking-Their-Sales-Reps.aspx! 5. http://www.thesaleslion.com/assignment-selling-the-essential-sales-technique-of-the-information-age/! 6. http://academy.hubspot.com/blog/bid/172099/The-Consultative-Sales-Process-6-Principles! ! Book: 1. http://blog.hubspot.com/customers/bid/171369/creating-a-sales-process-for-your-inbound-leads-150-is-a-magic-number
  11. 11. WEEK 2: BUYER PERSONAS
  12. 12. Buyer Personas represent your target market. They help us tailor our message, and segment our potential customers so we can reach them more effectively. Ultimately Buyer Personas are the profiles based around different key characteristics of your customers. Study following materials: Video(s): 1. http://academy.hubspot.com/buyer-personas-videos-training?Preview=true! ! Blogs: 1. http://blog.hubspot.com/blog/tabid/6307/bid/30907/9-Questions-You-Need-to-Ask-When-Developing-Buyer-Personas.aspx! 2. http://blog.hubspot.com/blog/tabid/6307/bid/33526/11-Savvy-Ways-to-Use-Buyer-Personas-to-Strengthen-Your-Marketing.aspx! 3. http://blog.hubspot.com/blog/tabid/6307/bid/30907/9-Questions-You-Need-to-Ask-When-Developing-Buyer-Personas.aspx! 4. http://academy.hubspot.com/blog/bid/109273/3-Keys-to-Creating-Marketing-Personas-That-Live-and-Breathe! ! Checklist: 1. http://cdn2.hubspot.net/hub/137828/file-527172300-pdf/product%20classes/buyer%20personas/Persona_Profile_Checklist.pdf! ! Development Worksheet 1. http://cdn2.hubspot.net/hub/137828/file-1136612721-pdf/Buyer_Persona_Development_Worksheet.pdf! ! Template: 1. http://offers.hubspot.com/thank-you/free-template-creating-buyer-personas? __hstc=20629287.93a49a2682457516ab8799abfd5e59a9.1397673268602.1400612313502.1400680344590.36&__hssc=20 629287.2.1400680344590&__hsfp=620465263! ! Tutorials: 1. http://offers.hubspot.com/thank-you/free-template-creating-buyer-personas? __hstc=20629287.93a49a2682457516ab8799abfd5e59a9.1397673268602.1400612313502.1400680344590.36&__hssc=20 629287.2.1400680344590&__hsfp=620465263http://knowledge.hubspot.com/contacts-user-guide/how-to-track-personas-in-contacts ! 2. http://knowledge.hubspot.com/contacts-user-guide/how-to-use-the-contact-profiles-for-lead-intelligence
  13. 13. WEEK 2: CAMPAIGNS
  14. 14. To achieve your marketing goals, you need to create different kinds of content and align them all around the same message. Campaigns can help organize all of your separate pieces of marketing content and tie them back to your common goal. Study following materials: Video(s): 1. http://academy.hubspot.com/campaigns-videos-training/! ! Blog Entries: 1. http://blog.hubspot.com/customers/how-to-use-new-campaigns-app! 2. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Buyer's%20Journey.pdf! 3. http://academy.hubspot.com/blog/bid/109519/Understanding-Seasonality-to-Plan-Your-Inbound-Marketing-Strategies! ! Tool Pack: 1.http://cdn2.hubspot.net/hub/53/file-443711475-zip/Inbound_Marketing_Campaign_In_a_Box-3.zip ! ! Webinar: 1. http://academy.hubspot.com/webinars/the-buyers-journey-webinars/! ! Tutorials: 1. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-create-a-campaign-in-hubspot! 2. http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-analyze-a-campaign-in-hubspot! 3. http://academy.hubspot.com/blog/bid/109504/5-Ways-to-Use-HubSpot-s-File-Uploader-Concept-of-the-Week! 4. http://academy.hubspot.com/blog/bid/109669/How-to-Upload-Files-in-HubSpot! !!
  15. 15. BUILDING YOUR MARKETING ENGINE FUNDAMENTALS OF CONTENT WEEK 3 PROPHETNINE
  16. 16. WEEK 3: FUNDAMENTALS OF CONTENT
  17. 17. Content is the fuel in your inbound marketing engine. Unless you have something meaningful to offer to your prospective buyer, you will not have a solid ground to engage with them and that’s why in the Game of Inbound Marketing, Content is the King. It can range from videos, webinars, emails, to eBooks, white papers, presentations, info-graphics, and all other marketing collateral that you may produce. Study following materials: Video(s): 1. http://academy.hubspot.com/content-creation-videos-training/! 2. http://academy.hubspot.com/webinars/creating-irresistible-content-series/! ! Blog Entries: 1. http://academy.hubspot.com/Portals/137828/docs/13%20ways%20to%20create%20new%20content%20offers.pdf! 2. http://blog.hubspot.com/blog/tabid/6307/bid/33533/A-Simple-Guide-to-Creating-Lovable-Marketing-Offers-LoveMarketing.aspx! 3. http://academy.hubspot.com/blog/bid/109623/12-Ways-to-Evergreen-Your-Content! !! Editorial Calendar: 1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-390262748-xlsx%2Fproduct%2520classes%2FContent_Creation_Class_resources %2FBlog-Editorial-Calendar-Template_(2).xlsx&sa=D&sntz=1&usg=AFQjCNGu5RJtKUJh39Bv26dePHKsIOKopw! ! Work sheet: 1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-395328670-pdf%2Fproduct%2520classes%2FContent_Creation_Class_resources %2FMapping_content_to_your_personas_and_the_buyers_journey.pdf&sa=D&sntz=1&usg=AFQjCNFYJMInxNkY4Gn1IfAbY5KsYMuJqA! 2. http://academy.hubspot.com/Portals/137828/docs/buying_process_worksheet.xlsx! ! Template Library: 1. http://www.google.com/url?q=http%3A%2F%2Fcdn2.hubspot.net%2Fhub%2F137828%2Ffile-394323740-zip%2Fproduct%2520classes%2FContent_Creation_Class_resources %2Flibrary-of-content-creation-templates.zip&sa=D&sntz=1&usg=AFQjCNFcJ5XNvxCBfuSIpg3b5tvo6Q3wHA! ! Checklist: 1. http://cdn2.hubspot.net/hub/137828/file-799282870-pdf/HubSpot_Concepting_worksheet_editable.pdf?t=1405616634858! ! Tutorials: 1. http://knowledge.hubspot.com/blog-user-guide?utm_campaign=UserGuides&utm_medium=Homepage&utm_source=Knowledge! 2. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-use-the-HubSpot-CMS-Content-Management-System! !!!!!
  18. 18. BUILDING YOUR MARKETING ENGINE BLOGGING WEEK 4 PROPHETNINE
  19. 19. WEEK 4: BLOGGING
  20. 20. Blogging is an essential component of content creation, and right blogging can increase domain authority and generate leads. Study following materials: Video(s): 1. http://academy.hubspot.com/blogging-videos-training/! 2. http://academy.hubspot.com/webinars/blogging-series-2014! ! Blog Entries: 1. http://cdn2.hubspot.net/hub/53/file-682846207-pdf/Academy_Inbound_Plan_for_Basics/BLOGGING_ONE-PAGER.pdf! 2. http://blog.hubspot.com/marketing/100-tips-tricks-professional-bloggers-use-list! 3. http://blog.hubspot.com/marketing/guide-to-updating-republishing-blogging-content-ht! 4. http://help.hubspot.com/articles/Tutorial/how-to-use-blog! 5. http://blog.hubspot.com/marketing/quality-content-debate-buzzfeed-hbr-fea! 6. http://academy.hubspot.com/examples/customer-examples/?Tag=Blogs! 7. http://blog.hubspot.com/marketing/blogging-best-practices-list! 8. http://www.slideshare.net/HubSpot/getting-past-writers-block! 9. http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx! 10.http://blog.hubspot.com/blog/tabid/6307/bid/33660/8-Reasons-Even-YOU-Can-Be-a-Kick-Butt-Business-Blogger.aspx! 11.http://blog.hubspot.com/blog/tabid/6307/bid/29344/7-Content-Angles-to-Unhitch-You-From-a-Blogging-Rut.aspx! 12.http://blog.hubspot.com/blog/tabid/6307/bid/33510/12-Things-You-Should-Be-Using-Your-Blog-For-Besides-Blogging.aspx! 13.http://blog.hubspot.com/blog/tabid/6307/bid/34160/How-to-Identify-Content-Topics-That-Hit-Home-With-Your-Readers.aspx! 14.http://knowledge.hubspot.com/keyword-user-guide/understanding-keywords! 15.http://blog.hubspot.com/customers/bid/112337/20-ideas-on-brainstorming-new-blog-content! 16.http://academy.hubspot.com/Portals/137828/docs/5-step-guest-blogging-guide.pdf! 17.http://learning.hubspot.com/Portals/137828/docs/7-steps-to-promoting-your-blog.pdf! 18.http://academy.hubspot.com/blog/bid/109655/How-to-Come-Up-with-a-Year-s-Worth-of-New-Content-in-20-Minutes-or-Less! 19.http://learning.hubspot.com/blog/bid/118609/How-to-get-other-people-in-your-company-to-blog-for-you! 20.http://academy.hubspot.com/blog/bid/109663/3-Ways-to-Encourage-Sales-Reps-to-Blog! 21.http://academy.hubspot.com/blog/bid/109680/How-To-Blog-If-You-Don-t-Have-the-Time! 22.http://academy.hubspot.com/blog/bid/109661/5-Ways-to-Promote-Your-New-Blog-Content! 23.http://blog.hubspot.com/customers/bid/109667/the-7-steps-of-new-blog-promotion! 24.http://blog.hubspot.com/customers/bid/109548/how-to-write-blog-articles-that-generate-inbound-links! 25.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f13+Ways+to+Create+New+Content+Offers.pdf ! ! Worksheet: 1. http://academy.hubspot.com/blogging-videos-training/! 2. http://academy.hubspot.com/Portals/137828/docs/seo_panel_customer_worksheet.docx! 3. http://academy.hubspot.com/Portals/137828/docs/the-buyers-journey/hubspot.content%20matrix.pptx! 4. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fblogging-report-card.xlsx! 5. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fblogging-with-your-keywords-worksheet.xls! ! Tools: 1. http://www.hubspot.com/blog-topic-generator! 2. http://tweakyourbiz.com/tools/title-generator/index.php/! ! Tutorial: 1. http://knowledge.hubspot.com/blog-user-guide! !!!
  21. 21. CONNECTING WITH YOUR CUSTOMERS SOCIAL MEDIA, FACEBOOK, TWITTER, LINKEDIN WEEK 5 PROPHETNINE
  22. 22. WEEK 5: SOCIAL MEDIA
  23. 23. Social media generates leads because there are millions of people who use social media everyday and some of them can be your potential customers if you connect with in a meaningful way. Study following materials: Video(s): 1. http://academy.hubspot.com/webinars/social-media-series/! 2. http://academy.hubspot.com/social-media-publishing-videos-training! 3. http://academy.hubspot.com/social-monitoring-videos-training/! ! Blog Entries: 1. http://academy.hubspot.com/blog/bid/109556/Why-Your-Blog-Needs-to-be-Social-The-Power-of-Social-Proof! 2. http://academy.hubspot.com/blog/bid/109493/How-To-Optimize-Your-Social-Media-Monitoring-in-HubSpot! 3. http://academy.hubspot.com/blog/bid/109527/4-Reasons-to-Give-Employees-Access-to-Social-Media! 4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-set-up-your-social-media-tool! 5. http://help.hubspot.com/articles/How_To_Doc/social-media-publishing-app! 6. http://help.hubspot.com/articles/How_To_Doc/use-social-inbox! 7. http://www.searchenginejournal.com/how-social-signals-enhance-online-authority-eric-enge-pubcon/75547/! 8. http://www.location3.com/social-media-implications-of-2013-seo-ranking-factors-report/! 9. http://offers.hubspot.com/hs-fs/hub/53/file-231225517-pdf/offers/how-sales-can-use-social-media-to-close-more-deals-1.pdf! 10.http://blog.hubspot.com/marketing/ridiculous-arguments-against-social-media-list! 11.http://knowledge.hubspot.com/social-media-user-guide/how-to-install-the-chrome-plugin-for-hubspot-social-media! 12.http://cdn1.hubspot.com/hub/53/The_Internet_Marketing_Written_Style_Guide_Sept_2012.pdf! ! Worksheet: 1. http://cdn1.hubspot.com/hub/53/Social_Media_Publishing_Schedule_Template.xls! ! Template: 1. http://offers.hubspot.com/hs-fs/hub/53/file-259963544-pptx/17-customizable-templates-for-creating-shareable-graphics-on-social-media.pptx? __hstc=20629287.7064f1b07697aab923c39224639b625d. 1392746792582.1392746792582.1392746792582.1&__hssc=20629287.9.1392746792583&__hsfp=1221765214! ! Books: 1. http://cdn2.hubspot.net/hub/53/file-369304189-doc/social-prospecting-workbook-how-to-use-social-media-to-find-new-leads__MH_revised_copy.doc? t=1409091868466&__hstc=20629287.88a549be119fd1e3ec29e89886f9aa87.1403742483986.1406373944466.1406376843858.6&__hssc=20629287.107.14090973567 23&__hsfp=3725606429! 2. http://cdn2.hubspot.net/hub/53/file-46294023-zip/offers/The-Social-Part-of-Social-Media-A-Love-Story.zip! ! Tutorials: 1. http://knowledge.hubspot.com/social-media-user-guide/how-to-analyze-your-social-media-messages-with-hubspot! 2. http://knowledge.hubspot.com/social-media-user-guide/how-to-export-details-from-your-social-media-accounts! 3. http://blog.hubspot.com/customers/follow-tweet-with-email! 4. http://help.hubspot.com/articles/Tutorial/how-to-use-social-media-publishing-tool! 5. http://knowledge.hubspot.com/social-media-user-guide/how-to-promote-your-content-with-the-social-media-tool! 6. http://knowledge.hubspot.com/social-media-user-guide/how-to-upload-social-media-messages-in-bulk-for-scheduled-publishing! 7. http://blog.hubspot.com/customers/bid/182612/the-ultimate-guide-to-mastering-social-inbox! 8. http://knowledge.hubspot.com/social-media-user-guide/how-to-upload-social-media-messages-in-bulk-for-scheduled-publishing! 9. http://knowledge.hubspot.com/social-media-user-guide/how-to-create-a-custom-social-media-publishing-schedule-in-hubspot! 10.http://blog.hubspot.com/customers/bid/182612/the-ultimate-guide-to-mastering-social-inbox! ! !!
  24. 24. WEEK 5: FACEBOOK
  25. 25. Facebook as a social channel can be effective in connecting with your prospective customers and share your company culture. Facebook’s page insights are useful when determining the reach of your content and how each post is performing. Study following materials: Video(s): 1. http://academy.hubspot.com/webinars/facebook-marketing-series/? __hstc=87532040.9775363444a07aae5a4702203a2fe76a. 1340314840343.1345227841831.1345232253246.237&__hssc=87532040.81.1363102927702! ! Blog Entries: 1. http://cdn1.hubspot.com/hub/53/How-the-new-Facebooks-News-feed-Changes-your-content-strategy.pdf! 2. http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page- Design.aspx! 3. http://www.hubspot.com/portals/53/offers/facebook-in-10-days/ebook.html#! 4. http://blog.hubspot.com/blog/tabid/6307/bid/34077/Evaluate-Your-Facebook-Page-With-This-Simple-Checklist- INFOGRAPHIC.aspx#ixzz2Nwdj6RqV! 5. http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html! 6. http://cdn2.hubspot.net/hub/53/file-66196909-pdf/offers/how-to-generate-leads-using-facebook-intermediate.pdf! 7. http://learning.hubspot.com/blog/bid/109461/! !
  26. 26. WEEK 5: TWITTER
  27. 27. Twitter as a social channel is useful in finding new audience who haven’t connected with your brand yet and can also used to increase readership for your blog. Study following materials: Blog Entries: 1. http://blog.hubspot.com/blog/tabid/6307/bid/32801/6-Data-Backed-Tips-for-Getting-More-Retweets- Research.aspx! 2. https://business.twitter.com/build-your-community
  28. 28. WEEK 5: LINKEDIN
  29. 29. LinkedIn as a social channel can serve as a platform to connect with professionals looking for B2B solutions and such. The new article writing feature on LinkedIn is an effective way to establish yourself as a thought leader. Study following materials: Blog Entries: 1.http://cdn1.hubspot.com/hub/53/Intro_LinkedIn_Company_Pages_Single_Page-Final-01.pdf! 2.http://blog.hubspot.com/blog/tabid/6307/bid/32875/How-to-Use-LinkedIn-Emails-to-Generate-Loads-of-Leads.aspx! 3.http://academy.hubspot.com/blog/bid/168614/How-to-Generate-Leads-Using-LinkedIn-Groups-Customer-Story! 4.http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/learning_linkedin_from_the_experts_2012_april.pdf! 5.http://blog.hubspot.com/blog/tabid/6307/bid/34069/A-Simple-Guide-to-Setting-Up-Your-First-LinkedIn-Ad- Campaign.aspx
  30. 30. MAKING OFFERS LANDING PAGES WEEK 6 PROPHETNINE
  31. 31. WEEK 6: LANDING PAGES
  32. 32. Landing Pages effectively deliver your marketing offers and at the same time gather lead intelligence through an equal exchange of information with your customers. Study following materials: Video(s): 1. http://academy.hubspot.com/landing-pages-videos-training/! 2. http://academy.hubspot.com/webinars/website-transformation-series/! 3. http://academy.hubspot.com/webinars/landing-page-webinar-series/?__hstc=87532040.9775363444a07aae5a4702203a2fe76a. 1340314840343.1364567303476.1381850946761.239&__hssc=87532040.2.1381853027902! ! Blog Entries: 1. http://blog.hubspot.com/marketing/remarkable-about-us-page-examples! 2. http://blog.hubspot.com/blog/tabid/6307/bid/33907/How-to-Talk-About-Pricing-Without-Scaring-People-Off.aspx! 3. http://cdn2.hubspot.net/hub/53/file-679042638-pdf/Academy_Inbound_Plan_for_Basics/LANDING_PAGE_ONE-PAGER.pdf! 4. http://cdn2.hubspot.net/hub/137828/file-321043953-pdf/Ebooks/8_World_Class_Landing_Pages_With_50_Conversion.pdf! 5. http://academy.hubspot.com/content-creation-videos-training/! 6. http://knowledge.hubspot.com/landing-page-user-guide/how-to-create-a-landing-page! 7. http://academy.hubspot.com/examples/customer-examples/?Tag=Landing+Pages! 8. http://blog.hubspot.com/marketing/7-landing-page-design-tips! 9. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-A-B-test-landing-pages-within-HubSpot-to-increase-success! 10.http://help.hubspot.com/articles/Tutorial/hubspot-enterprise-create-and-test-advanced-landing-pages! 11.http://help.hubspot.com/articles/Tutorial/best-practices-of-A-B-testing-landing-pages! 12.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-step-guide-to-landing-page-optimization.pdf! 13.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-ways-to-drive-traffic-to-your-landing-pages.pdf! 14.http://academy.hubspot.com/blog/bid/109650/Why-Going-Naked-Makes-Sense-for-Landing-Pages-Data! 15.http://academy.hubspot.com/blog/bid/109514/Why-You-Need-A-Blog-Subscription-Landing-Page! 16.http://blog.hubspot.com/marketing/free-stock-photos-design-in-powerpoint-ht! 17.http://blog.hubspot.com/marketing/principles-of-conversion-centered-landing-page-design! 18.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2flanding-page-report-card.xlsx! ! Course(s): • http://academy.hubspot.com/attract-inbound-campaign-class-registration/! ! Tutorials: 1. http://knowledge.hubspot.com/landing-page-user-guide?utm_campaign=UserGuides&utm_medium=Homepage&utm_source=Knowledge! 2. http://bookcovers.creativindie.com/free-online-3d-book-cover-generator/! 3. http://help.hubspot.com/articles/How_To_Doc/how-to-use-progressive-profiling! 4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-landing-page-in-HubSpot! 5. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-Thank-You-page-and-link-it-to-your-landing-page
  33. 33. MAKING OFFERS CALLS TO ACTION WEEK 7 PROPHETNINE
  34. 34. WEEK 7: CALLS TO ACTION
  35. 35. Action-oriented Call-to-Actions (CTAs) are instrumental in getting visitors to the next stage of buyers journey. Appropriately worded CTA’s should communicate the offer being delivered in few words. !. Study following materials: Video(s): 1. http://academy.hubspot.com/webinars/call-to-action-series/?__hstc=87532040.9775363444a07aae5a4702203a2fe76a. 1340314840343.1364567303476.1367352458319.239&__hssc=87532040.25.1367356450691! 2. http://academy.hubspot.com/calls-to-action-videos-training/! 3. http://academy.hubspot.com/blog/bid/109634/Calls-to-Action-and-Landing-Pages-Concept-of-the-Week-Video! ! Blog Entries: 1. http://blog.hubspot.com/blog/tabid/6307/bid/34005/How-to-Pick-the-Perfect-CTA-for-Every-Blog-Post.aspx! 2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f8-step-guide-to-creating-a-call-to-action.pdf! 3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-A-B-Test-Calls-to-Action-in-HubSpot-to-Increase-Landing-Page-Views! 4. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-identify-places-on-your-site-to-use-Calls-to-Action-CTAs! 5. http://academy.hubspot.com/blog/bid/109487/10-Steps-to-Creating-a-Killer-Call-to-Action! 6. http://academy.hubspot.com/blog/bid/109594/How-to-Create-a-Call-to-Action-in-HubSpot-Concept-of-the-Week! 7. http://blog.hubspot.com/blog/tabid/6307/bid/6644/5-Signs-Your-Call-to-Action-Needs-a-Makeover.aspx! 8. http://academy.hubspot.com/blog/bid/109496/5-Locations-You-Must-Add-Your-Calls-to-Action! 9. http://academy.hubspot.com/blog/bid/109472/2-Unique-Ways-to-Use-a-Call-to-Action! 10.http://academy.hubspot.com/blog/bid/109515/Call-to-Action-Placement-Best-Practices! 11.http://academy.hubspot.com/blog/bid/109631/7-Steps-to-Creating-a-Compelling-Call-to-Action-Call-to-Action-Guide! 12.http://academy.hubspot.com/blog/bid/109561/The-Importance-of-Calls-to-Action-on-your-Business-Blog! 13.http://academy.hubspot.com/blog/bid/109672/How-to-Best-Leverage-Your-Blog-s-Images-and-Calls-to-Action! ! Tools: 1. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcall+to+action+report+card.xlsx! 2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcall+to+action+placement+checklist.pdf! ! Tutorial: 1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-a-call-to-action-CTA-using-HubSpot! 2. http://knowledge.hubspot.com/cta-user-guide
  36. 36. ATTRACTING LEADS WEB OPTIMIZATION, SEO AND PAID ADS WEEK 8 PROPHETNINE
  37. 37. WEEK 8: WEB OPTIMIZATION (ORGANIC SEARCH / SEO)
  38. 38. Optimization is the act, process or methodology of making something as fully perfect, functional or perfect as possible. A large majority of purchase decisions start with a search engine, so concentrating on getting prominence on organic search results is the primary goal of optimizing your website. Study following materials: Video(s): 1. http://academy.hubspot.com/webinars/website-transformation-series/! 2. http://academy.hubspot.com/webinars/seo-series/! 3. http://academy.hubspot.com/blog/bid/109554/Long-Tail-Keywords-Concept-of-the-Week! ! Blog Entries: 1. http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html! 2. http://blog.hubspot.com/marketing/seo-friendly-blog-post-checklist-ht! 3. http://blog.hubspot.com/blog/tabid/6307/bid/32078/9-Ways-to-Increase-Visibility-for-Your-Best-Blog-Content.aspx! 4. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Keyword%20Development%20Worksheet.pdf! 5. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-search-engine-optimize-SEO-an-existing-page-on-your-website! 6. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-identify-link-building-opportunities! 7. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-track-your-organic-traffic-using-the-Sources-Report! 8. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-on-page-search-engine-optimization-guide.pdf! 9. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-guide-to-optimizing-your-homepage.pdf! 10. http://academy.hubspot.com/blog/bid/109668/How-to-use-Meta-Descriptions-Keywords-and-Tags-on-your-Blog! 11. http://academy.hubspot.com/blog/bid/109409/Using-Page-Grader-s-Export-Functionality-to-Audit-Your-Website-s-SEO! 12. http://academy.hubspot.com/blog/bid/109570/How-to-Create-Relationships-to-Build-Links! 13. http://academy.hubspot.com/blog/bid/109548/How-to-Write-Blog-Articles-that-Generate-Inbound-Links! 14. http://academy.hubspot.com/blog/bid/109570/How-to-Create-Relationships-to-Build-Links! 15. http://academy.hubspot.com/blog/bid/109584/How-to-Add-a-Blog-RSS-Feed-to-your-HubSpot-hosted-Website-Page-Concept-of-the-Week! 16. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-search-engine-optimize-SEO-an-existing-page-on-your-website! !! Tutorials: 1. http://academy.hubspot.com/blog/bid/109584/How-to-Add-a-Blog-RSS-Feed-to-your-HubSpot-hosted-Website-Page-Concept-of-the-Week! 2. http://help.hubspot.com/articles/Tutorial/how-to-edit-page-properties! 3. http://academy.hubspot.com/blog/bid/109409/Using-Page-Grader-s-Export-Functionality-to-Audit-Your-Website-s-SEO! !
  39. 39. WEEK 8: WEB OPTIMIZATION (PAID SEARCH / ADS)
  40. 40. In additions to being found in search results, you can also can gain a lot of leads by optimizing the performance of your advertisements that show up as a result of search queries entered by your prospective customers. Study following materials: Video(s): 1. http://academy.hubspot.com/webinars/paid-search-series/! !! Blog Entries: 1. http://academy.hubspot.com/Portals/137828/docs/HubSpot%20Keyword%20Development%20Worksheet.pdf! 2. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f8-step-guide-to-content-and-lead-generation. pdf! 3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-an-offer-that-generates-leads! 4. http://academy.hubspot.com/blog/bid/109557/How-to-Set-up-a-Google-Adwords-Account! 5. http://academy.hubspot.com/blog/bid/109552/Campaign-Management-with-Adwords-Editor! 6. http://academy.hubspot.com/blog/bid/109547/How-to-Optimize-an-Adwords-Account! 7. http://academy.hubspot.com/blog/bid/109564/3-Tips-To-Becoming-A-Paid-Search-Superstar! 8. http://academy.hubspot.com/blog/bid/109557/How-to-Set-up-a-Google-Adwords-Account! 9. http://blog.hubspot.com/blog/tabid/6307/bid/28941/How-to-Design-a-Killer-Keyword-Strategy-for-Paid-Search.aspx! 10.http://www.ppchero.com/writing-successful-ppc-ad-copy-building-from-account-structure-beyond/! 11.http://blog.hubspot.com/blog/tabid/6307/bid/34266/Are-You-Like-eBay-How-to-Tell-If-You-re-Wasting-Money-on- AdWords.aspx! !! Cheat-Sheet: 1. http://academy.hubspot.com/blog/bid/109562/Paid-Search-Cheat-Sheet! !! Tutorials: 1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-Tracking-URLs-for-your-marketing-campaigns! 2. http://help.hubspot.com/articles/KCS_Article/How-do-I-create-a-Thank-You-page!
  41. 41. NURTURING LEADS EMAIL MARKETING WEEK 9 PROPHETNINE
  42. 42. WEEK 9: EMAIL MARKETING
  43. 43. One of the best ways to nurture your leads is to keep them engaged and keep the conversation around their problem and your product/service alive. Turn leads into customers via lead nurturing and segmentation and tailor email messages to buyer’s journey stage. You can also build a community by letting prospects spread the love and increase your reach.
  44. 44. Study following materials: Video(s): 1. http://academy.hubspot.com/webinars/email-marketing-series/! 2. http://academy.hubspot.com/email-videos-training/! 3. https://app.hubspot.com/training/386631/course/2/1005! ! Blog Entries: 1. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-segment-your-leads-using-List-Manager! 2. http://help.hubspot.com/articles/Tutorial/how-to-use-email-tool! 3. http://help.hubspot.com/articles/Tutorial/TUTORIAL-How-to-create-Tracking-URLs-for-your-marketing-campaigns! 4. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f9-step-guide-to-email-marketing. pdf&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237! 5. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f5-email-marketing-best-practices. pdf&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237! 6. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10-step-guide-to-email-newsletters. pdf&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237! 7. http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2femail-marketing-audit-worksheet. xlsx&__hstc=87532040.01e8d604e4b7441883985a47bb22d8c1.1337087961934.1364488867598.1365450421287.241&__hssc=87532040.3.1365538043237! 8. http://academy.hubspot.com/Portals/137828/docs/Email%20Report%20Card.xlsx! 9. http://academy.hubspot.com/blog/bid/109611/5-Types-of-Emails-You-Need-to-be-Sending! 10.http://academy.hubspot.com/blog/bid/109614/Why-Every-Business-Must-Have-an-Email-Marketing-Strategy! 11.http://academy.hubspot.com/blog/bid/109590/5-Steps-to-Email-Marketing-Success! 12.http://academy.hubspot.com/blog/bid/109618/5-Email-Subject-Line-Best-Practices! 13.http://academy.hubspot.com/blog/bid/109597/Is-it-Okay-to-Use-Free-in-an-Email-Subject-Line! 14.http://academy.hubspot.com/blog/bid/109583/How-to-Use-Data-to-Create-an-Email! 15.http://academy.hubspot.com/blog/bid/109620/3-Strategies-That-Will-Increase-Email-Deliverability! 16.http://academy.hubspot.com/blog/bid/109606/6-Ways-to-Promote-Your-Email-Newsletter! 17.http://academy.hubspot.com/blog/bid/109604/3-Reasons-Why-You-Shouldn-t-Buy-An-Email-List! 18.http://academy.hubspot.com/blog/bid/109521/Why-You-Need-to-Create-a-Seed-List! 19.http://academy.hubspot.com/blog/bid/109600/How-to-Use-Tracking-URLs-for-Email-Marketing! 20.http://academy.hubspot.com/blog/bid/109371/Three-Easy-Fixes-to-Common-Email-Marketing-Mistakes! 21.http://academy.hubspot.com/blog/bid/109488/7-Ways-You-Can-Use-Auto-Response-Emails! 22.http://academy.hubspot.com/blog/bid/109641/3-Reasons-Why-You-Should-Use-Auto-Response-Emails! 23.http://cdn2.hubspot.net/hub/53/file-71167512-pdf/Anatomy-of-a-Five-Star-Email-hubspot-updated.pdf?t=1407259109767&__hstc=20629287.9775363444a07aae5a4702203a2fe76a. 1340314840343.1364567303476.1407259289163.239&__hssc=20629287.2.1407259289163&__hsfp=1079235602! 24.http://cdn2.hubspot.net/hub/53/file-1222959657-pdf/Science_of_Email_2014_FINAL_AS_OF_JULY_12.pdf?t=1407259109767&__hstc=20629287.9775363444a07aae5a4702203a2fe76a. 1340314840343.1364567303476.1407259289163.239&__hssc=20629287.5.1407259289163&__hsfp=1079235602! 25.http://blog.hubspot.com/marketing/make-emails-more-clickable-list! 26.http://blog.hubspot.com/marketing/optimize-email-mobile-list! 27.http://cdn2.hubspot.net/hub/53/file-1001312252-zip/How_to_Create_Email_Newsletters_That_Dont_Suck.zip?t=1407863690566&__hstc=20629287.9775363444a07aae5a4702203a2fe76a. 1340314840343.1407766143996.1407864326802.240&__hssc=20629287.4.1407864326802&__hsfp=1079235602! ! Tutorials: 1. http://help.hubspot.com/articles/Tutorial/how-to-set-up-email-app! 2. http://help.hubspot.com/articles/KCS_Article/What-does-ineligible-bounce-and-soft-bounce-mean! 3. http://help.hubspot.com/articles/KCS_Article/How-can-I-resubscribe-a-customer-who-accidentally-opted-out! 4. http://help.hubspot.com/articles/KCS_Article/Where-do-I-edit-my-custom-coded-email-template! 5. http://help.hubspot.com/articles/KCS_Article/How-can-I-resubscribe-a-customer-who-accidentally-opted-out! !!
  45. 45. DELIGHTING YOUR CUSTOMERS CUSTOMER SERVICE, ANALYTICS AND METRICS WEEK 10 PROPHETNINE
  46. 46. WEEK 10: CUSTOMER SERVICE
  47. 47. Customer delight is all about educating your customers, and creating an empowering environment where your sales force and your customers have built trust and communication channels that establishes your brand as an authentic source of genuine information. Study following materials Videos: 1.https://www.youtube.com/watch?v=mOiVhNr7Qms&feature=youtu.be! ! Blog Entries: 1.http://blog.hubspot.com/marketing/abc-thinking-delight! 2.http://blog.hubspot.com/blog/tabid/6307/bid/31373/11-Ways-to-Give-and-Get-Customer-Love.aspx! 3.http://blog.hubspot.com/marketing/blog-subscriber-welcome-emails-ht! 4.http://knowledge.hubspot.com/social-media-user-guide/how-to-use-the-social-monitoring-tool-to-engage-with-customers ! ! Courses: 1.http://academy.hubspot.com/inbound-marketing-certification/delight/delighting-customers! ! Tutorials: 1. http://knowledge.hubspot.com/social-media-user-guide/how-to-use-the-social-monitoring-tool-to-engage-with-customers
  48. 48. WEEK 10: ANALYTICS AND METRICS
  49. 49. Analytics are embedded in each step of your inbound methodology and are very important in tracking the effectiveness of your campaigns. Study following materials: Video(s): 1.http://academy.hubspot.com/webinars/analyze-series/! 2.http://academy.hubspot.com/social-monitoring-videos-training/! ! Blog Entries: 1.http://help.hubspot.com/articles/How_To_Doc/how-to-use-sources! 2.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fmonthly-marketing-report-worksheet.xlsx! 3.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fmonthly-marketing-presentation-framework.ppt! 4.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fcontent-performance-checklist.pdf! 5.http://learning.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2f10+ways+to+use+the+prospects+app.pdf! 6.http://academy.hubspot.com/blog/bid/109530/How-to-Create-a-Marketing-Report-in-10-Seconds-Concept-of-the-Week! 7.http://academy.hubspot.com/blog/bid/109586/4-Reasons-Why-You-Must-Analyze-Your-Marketing-Data! 8.http://academy.hubspot.com/blog/bid/109575/Using-Data-to-Strengthen-Your-Marketing-Muscles! 9.http://academy.hubspot.com/blog/bid/109582/A-Survival-Guide-to-Climbing-the-Data-Mountain! 10.http://academy.hubspot.com/blog/bid/33593/3-Things-Every-Email-Marketer-Needs-to-Test! 11.http://academy.hubspot.com/blog/bid/109571/How-to-Use-Google-Insights-and-Google-Trends! 12.http://academy.hubspot.com/blog/bid/109544/How-to-Set-up-Google-Analytics-in-HubSpot-Concept-of-the-Week! 13.http://academy.hubspot.com/blog/bid/109246/Recent-Security-Changes-by-Google-and-Your-HubSpot-Analytics! 14.http://academy.hubspot.com/blog/bid/109288/Analytics-Tracking-and-Privacy-What-you-should-know! ! Tutorials: 1. http://help.hubspot.com/articles/How_To_Doc/how-to-use-sources! 2. http://help.hubspot.com/articles/Tutorial/how-to-use-sources! !
  50. 50. CONGRATULATION! ! YOU HAVE FINISHED AN MBA IN THE INBOUND MARKETING STRATEGIES AND TECHNIQUES. ! HAPPY MARKETING! ! QUESTIONS: M@PROPHETNINE.COM

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