MULTIMEDIA SOLUTIONSwww.multimediasolutions.comPhone – 201.969.0161 ext. 306dnovak@multimediasolutions.comSocial Media – Publishing Industry ExamplesJuly 8, 2009

New York Times On FacebookPhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.com453,643 FansWall PostsDiscussion BoardsFan OffersVideo’s248News StoriesEventsPhotosSlideshowshttp://www.facebook.com/nytimes

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comNew York Times News Quiz FacebookApplicationTimes IQ-Your Times IQ is calculated on a scale of 0 to 200 based on your performance over time, with the most recent quiz results weighted more heavily than older quizzes. Your score will increase the more you compete and the better you do. Your rank among your friends-Your rank among your friends is your actual position based on your Times IQ -- for example, 5 among 16. Your rank among Facebook users-Your rank among the Facebook community positions you on a relative scale of 0 to 100, based on how your Times IQ ranks against all other Facebook users who take the New York Times News Quiz.New Quiz DailyAppears On Your Personal ProfileChallenge Friendshttp://www.facebook.com/nytimes?v=box_3&viewas=26112699

New Quiz Daily

Appears On Your Personal Profile

Challenge Friends

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comNew York Times Most E-mailed Articles FacebookApplicationOn your personal profile page you can have a section for the most popular stories.These stories are ranked based upon most emails sent.You can also view most blogged and most searched.The articles are constantly changing, and you will have them available right on your personal page.http://www.facebook.com/nytimes?v=box_3&viewas=0

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comNew York Times Fan Offers!Facebook AdvertisementGet the convince of home delivery for 50 % off. Fans get 20 % off items in the New York Times store.Download special electronic editions.E.g. “ A Day To Remember” inaugural edition

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comNY Times Suggestions for the 44th President Facebook ApplicationWhat should president Obama address first?35,000 responses through facebook.You can then view some of the more insightful comments on an interactive map.Link to site is found right on the facebook page.http://nytimes.com/marketing/election2008/facebookmicrosite.html

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comNY Times Twitter Headline FeedsHas establishing channels for books, arts and entertainment, and other sections.These are sub-channels that support personalized interaction, a point of interest for advertisers.http://twitter.com/NyTimes1,191,169 Followershttp://twitter.com/nytimesbooks10,960 Followershttp://twitter.com/nytimesarts13,834 Followers

http://twitter.com/NyTimes

1,191,169 Followers

http://twitter.com/nytimesbooks

10,960 Followers

http://twitter.com/nytimesarts

13,834 Followers

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comCincinnati Enquirer - Capture Cincinnati A photo-sharing site run by the Cincinnati Enquirer where over a thousand local photographers uploaded nearly 12,000 images.The Enquirer is partnering with local photographers to publish a hard-bound photography book on Greater Cincinnati and Northern Kentucky.Photographers contribute their photos, folks vote for their favorites. The highest-rated photos are published.http://www.capturecincinnati.com/

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comFrankfurter Allgemeine ZeitungIntroduced a thematic website to promote the translation of The Kindly Ones, a controversial novel that has generated much publicity in Europe, and more recently the U.S.The German paper posted streaming video and a downloadable mp3 of a popular actor reading chapters from the book.They then allowed people to participate in daily discussion forums about the novel and other related topics.

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comThe Toronto Globe & Mail Uses Cover It LiveA live blogging/discussion tool that provides interactive coverage of breaking news and live events such as conferences and hearings.Real-time comments, audio and video postings, and polls are among the types of content that can be recorded and then embedded in the story.Exclusively for covering a live event.http://www.theglobeandmail.com/news/national/article968282.ece

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comYooskFamous people. You Ask. We Connect. They Answer.Yoosk is an interactive interview magazinewhich enables you to participate in the news gathering process by putting your questions to politicians & celebritiesMember pagePersonal ProfileTop rated membersLatest membersView answers through web cam We would like to knowQuestions of the dayhttp://www.yoosk.com/

Member page

Personal Profile

Top rated members

Latest members

View answers through web cam

We would like to know

Questions of the day

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comI-News“Individual News”Media News Group has announced plans to test a “customized news delivery service called ‘I-News’ or ‘Individuated News” this summer with the LA Daily News.This service would allow subscribers to choose from different categories, including news from other parts of the country

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comSt. Louis Post DispatchMy St. Louis TodayGet Involved…Post a StoryShare a Photo/VideoAdd an EventInvite a FriendA branded community featuring areas such as user-created groups, user-posted content, and special interest sections like St. Louis’ BestBridal.Excerpts from shared stories are printed each week in the St. Louis Post Dispatch.My STL today strengthens a traditional middle American brand, and it promotes more interaction, which helps advertisers pinpoint their targets.http://my.stltoday.com/community/app/nf/vistafs.aspx

Post a Story

Share a Photo/Video

Add an Event

Invite a Friend

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comSeattle Post Intelligencer“if it couldn’t find a buyer in 60 days the paper would likely close or continue to exist only online”Seattle Post-Intelligencer is launching an online-only version of its daily newspaper on June 26.National news could be brought in from the wire services like AP and Reuters, while columnists would be transformed into bloggers, providing their commentary online as opposed to in print.Paper eliminates a lot of the major costs associated with daily newspaper production.“If Seattle P-I can survive and thrive as an online-only paper, it could set the stage for many more newspapers”

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comNewspapers Building An Online Ad NetworkFive of the nation’s largest newspaper publishers are rumored to be working on their own online advertising network.The newspapers are looking to band together and keep more of the revenue generated by online advertising. rather than giving it to middlemen like Yahoo, Google, and Microsoft.Gannett Co.Tribune Co.Hearst Corp.Media News GroupCox Newspapershttp://mashable.com/2007/11/06/newspaper-ad-alliance/

Gannett Co.

Tribune Co.

Hearst Corp.

Media News Group

Cox Newspapers

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comNew York Times Developer NetworkThe New York Times is now publishing application programming interfaces, or APIs, for third-party software developers.Encouraged the creation of a new class of social media applications.Developers have already produced mashups that combine Times content with other resources.UK’s The Guardian has announced similar planshttp://developer.nytimes.com/http://www.guardian.co.uk/open-platform

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comThank You.Call or email us, we will get you closer to your customers.