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Multimedia Solutions Social Media and Mobile Entertainment Examples
 

Multimedia Solutions Social Media and Mobile Entertainment Examples

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Multimedia Solutions finds and consolidates key social media and mobile application data and examples for the Entertainment industry.

Multimedia Solutions finds and consolidates key social media and mobile application data and examples for the Entertainment industry.

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Multimedia Solutions Social Media and Mobile Entertainment Examples Multimedia Solutions Social Media and Mobile Entertainment Examples Presentation Transcript

  • MULTIMEDIA SOLUTIONS
    www.multimediasolutions.com
    Phone – 201.969.0161 ext. 306
    dnovak@multimediasolutions.com
    Social Media and Mobile Applications –
    Entertainment Industry Examples
    July 17, 2009
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Social Media in Entertainment
  • Broadcasters on Social Networks
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    On Facebook, broadcasters keep general group page for updates
    However, for most part Facebook group pages are fan-generated, differs from Twitter, in which networks feed live info
    Examples – Fans
    • CNN – 396,519
    • Addicted to ‘Heroes’ – 100,740
    • Lost – 910,746
    • Grey’s Anatomy – 1,747,127
    • Dr. House – 625,362
    • The Office – 728,570
    • Gossip Girl – 1,377,895
    • True Blood – 386,797
    • Broadcasters keep specific twitters for news, popular shows, and PR
    • As CNN breaking news is very interactive with watchers (as twitter comments are directly reflected on CNN shows), it has the largest number of followers. Generally news networks with live feed and networks with younger target audiences (like MTV) tend to have more followers
    • Examples – Followers
    • Lost on ABC – 53,027
    • CNN Breaking News– 1,861,310
    • Discovery PR – 10,068
    • CBS News – 524,976
    • NBC News – 22,121
    • ESPN First Take – 24,818
    • The Office on NBC – 65,785
    • MTV – 186,746
    • BET – 50,487
  • WWE on Facebook
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Hulu
    Established in 2007, provides commercial-supported free, live-streaming videos from various networks (NBC, Fox, ABC, and more)
    Hulu keeps a Facebook group page with 35,432 fans
    Hulu has 16,117 followers on Twitter
    Updates are regular, and posted on Facebook and Twitter for audience interests
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    CNN iReport
    Join, report your own news, get on national TV! (if you are lucky)
    320,858 reports worldwide
    People update their own reports, CNN takes good ones onto TV
    Generates interest among people, encourages participation
    CNN takes iReport further – to Second Life
    Users share stories in Second Life through iReport
    “SL has been more than just a story-generating tool for CNN's iReport team; it's also helped them learn to nurture an online community.” - CNN.com senior producer Lila King
    http://www.pbs.org/mediashift/2009/02/reuters-closes-second-life-bureau-but-virtual-life-goes-on050.html
  • Marvel on Twitter
  • Social Media and Music
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    “Social Media Networks Are Music’s Curse and Salvation” by Elliot Van Buskirkhttp://www.wired.com/epicenter/2009/04/social-networks/
  • MixPod
    Create your own music playlist, absolutely free
    Playlist shared for MySpace, Friendster, hi5, Bebo, websites, blogs & more.
    http://www.mixpod.com/index.php
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Mobile Applications in Entertainment
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Mobile Phone Market
    As of Dec. 2008, the total mobile phone subscribers in the U.S. is approximately 271 million.
    Compared to total U.S. population (around 306.7 million), the figure is at about 88%.
    In 1Q of 2009, smart phones made up 13.5% of all mobile device sales, up from 11% in 1Q of 2008. Increasing smart phone sales are widely expected.
    Increasing figures of smart phones will likely support more consumers to adopt mobile entertainment
    http://www.gartner.com/it/page.jsp?id=985912
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Mobile Entertainment Market
    In 2008, mobile entertainment services (including mobile music, mobile games and mobile video services) generated worldwide revenues of nearly $24 billion
    This figure is set to rise to a market value of $47.2 billion by end-2013.
    Mobile music continues to be the dominant component of the mobile entertainment services pie, however, within mobile music, ring tones – the pioneering first entertainment service - have gradually given way to advanced services, such as ring back tones, streaming audio and full-track downloads. Worldwide mobile music revenue stood at $11.7 billion at end-2008 and is forecast to hit $19.2 billion at end-2013.
    The value of the worldwide mobile gaming reached $5.5 billion by the end of 2008 and it will grow to $9.8 billion by year-end 2013.
    Mobile video services are expected to grow rapidly in the years to come with the help of emerging presence of smart phones.
    The worldwide revenues from mobile video will nearly triple to reach USD 18.2 billion by end-2013, up from USD 6.7 billion at end-2008.
    By Portio research http://www.researchandmarkets.com/reports/683713/mobile_entertainment_futures_2009_2013
  • Paid Mobile TV
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Mobile TV benefits from US switchover – by financial times http://www.ft.com/cms/s/0/7fcfbe44-590b-11de-80b3-00144feabdc0.html
    FLO TV by Qualcomm and Mobi TV competes for Paid Mobile Phone market
    By all U.S. channels going digital, more airwaves are open for mobile TV
    Mobi TV trying to establish new channel of interaction with customers – feeding customers with show info, contextual related shows ad, and more – all real-time
    http://www.fiercemobilecontent.com/story/mobitv-unveils-interactive-viewing-solutions/2009-02-03
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Free Mobile TV
    Against Paid Mobile Phone services, broadcasters teamed up to develop Free Mobile TV service, able to stream right from the phone without any data transmission from telecom companies
    63 stations from the 25 major broadcasters are on board. Those include NBC Television, Gannett Broadcasting, Sinclair Broadcast Group, Fox Television, Belo Corp., Grey Television, Scripps Television, Hearst Argyle Television, ION Media Networks and Lin Television. http://www.readwriteweb.com/archives/does_mobile_tv_have_a_future.php
    http://www.openmobilevideo.com/
    Mobile TV market, currently under slower than expected growth rate, will expand tremendously with the new platform, which will only require a device that is able to receive direct transmission from broadcasters – telecom companies out of the equation –
    Mobile DTV is on Facebookhttp://www.facebook.com/pages/Washington-DC/Mobile-DTV/60063822045?v=wall
  • NBC to Focus More on Mobile
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    NBC Universal doubling its share in mobile broadcasting market from 5% to 11% (2008 figure) http://www.mobilemarketer.com/cms/news/television/2594.html
    "Four categories that drive the usage of mobile video are content, user experience, distribution and consumer adoption,“ -SalilDalvi, senior vice president of mobile platform development for NBC Universal Digital Distribution
    NBCU Mobile provides full-lengths, ad-supported episodes of hit shows like “the Office,” “30 Rock,” “Life,” and more for free
    Contents are key for mobile broadcasting serices – contents provided are generally focused on high-end phones like iPhones or Blackberry
  • iTunes Store
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Probably the most well-known and the most successful business model for digital music market
    Easy purchase
    Easy storage directly to iPod or iPhone
  • Movies on iPhone
    Users can rent/buy movies @ iTunes Store
    Rent typically $2.99/movie, $3.99/movie for new releases. $1 extra for HD movies.
    Most movies are $9.99/complete purchase
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
  • Movies on Blackberry
    PDA Filx - $29.99 for membership, converted movie files downloadable
    Movies converted for specific PDAs available online
    http://www.pdaflix.com/
    Blackberry Movie Machine – download the app
    on Blackberry, watch movies for free,
    premium movies are $1.99/month
    http://www.blackberrymoviemachine.com/
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Youtube
    Six million videos viewed/month (figure from Jan. 2009)
    Sources for media corporations to leak out trailers, sneak peak, and music tracks to generate public attention
    Movie trailers on YouTube are widely successful at attracting views
    i.e.) Transformers 2 (5 milion+ viewed), Terminator Salvation (6 million+ viewed – all trailers combined)
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Music on Mobile
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Music on Mobile
    Ringtone Market in Decline ->
    New markets emerging
    Ringback Tones
    Market for ringback tones will see revenue triple by
    2012 to $4.7 billion
    –research by MultiMedia Intelligence
    "Ringback tones are quickly becoming the 'Golden Child' of the mobile music market, due to a winning combination of consumer popularity, and minimal impact from DRM or piracy. The current leading mobile premium content category of realtones is already facing challenges. Consumers increasingly are able to create their own ringtones. The price disparity compared to a full track download is also a growing factor.“
    –Frank Dickson from MultiMedia Intelligence
    Full-track Downloads (i.e. Apple Store)
    A majority of both U.S. (84%) and global (66%) consumers were satisfied with the mobile downloading and listening experience, up from 26% of U.S. consumers in 2007. Additionally, the survey found that 29% of U.S. consumers, and 49% of global consumers said they were willing to accept advertising in return for free songs.
    –Digital Media Wire (research by KPMG)
    http://www.dmwmedia.com/news/2009/03/24/report:-u.s.-consumers-liking-mobile-music,-open-ads
  • Mobile Gambling
    Mobile gambling wagers expected to exceed $27.5 billion by 2013 – Juniper Report
    Mobile lotteries will be the largest money-spinners, with gross revenues of nearly $7.9 billion worldwide by 2009, followed by sports betting ($6.9 billion) and casino-style gaming ($4.5billion) – Juniper Report
    Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
  • Phone – 201.969.0161 ext. 306
    Email - dnovak@multimediasolutions.com
    www.multimediasolutions.com
    Thank You.
    Call or email us, we will get you closer to your customers.