MULTIMEDIA SOLUTIONSwww.multimediasolutions.comPhone – 201.969.0161 ext. 306dnovak@multimediasolutions.comSocial Media and Mobile Applications – Entertainment Industry ExamplesJuly 17, 2009

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comSocial Media in Entertainment

Broadcasters on Social NetworksPhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comOn Facebook, broadcasters keep general group page for updatesHowever, for most part Facebook group pages are fan-generated, differs from Twitter, in which networks feed live infoExamples – FansCNN – 396,519Addicted to ‘Heroes’ – 100,740Lost – 910,746Grey’s Anatomy – 1,747,127Dr. House – 625,362The Office – 728,570Gossip Girl – 1,377,895True Blood – 386,797Broadcasters keep specific twitters for news, popular shows, and PRAs CNN breaking news is very interactive with watchers (as twitter comments are directly reflected on CNN shows), it has the largest number of followers. Generally news networks with live feed and networks with younger target audiences (like MTV) tend to have more followersExamples – FollowersLost on ABC – 53,027CNN Breaking News– 1,861,310Discovery PR – 10,068CBS News – 524,976NBC News – 22,121ESPN First Take – 24,818The Office on NBC – 65,785MTV – 186,746BET – 50,487

CNN – 396,519

Addicted to ‘Heroes’ – 100,740

Lost – 910,746

Grey’s Anatomy – 1,747,127

Dr. House – 625,362

The Office – 728,570

Gossip Girl – 1,377,895

True Blood – 386,797

Broadcasters keep specific twitters for news, popular shows, and PR

As CNN breaking news is very interactive with watchers (as twitter comments are directly reflected on CNN shows), it has the largest number of followers. Generally news networks with live feed and networks with younger target audiences (like MTV) tend to have more followers

Examples – Followers

Lost on ABC – 53,027

CNN Breaking News– 1,861,310

Discovery PR – 10,068

CBS News – 524,976

NBC News – 22,121

ESPN First Take – 24,818

The Office on NBC – 65,785

MTV – 186,746

BET – 50,487

WWE on FacebookPhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.com

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comHuluEstablished in 2007, provides commercial-supported free, live-streaming videos from various networks (NBC, Fox, ABC, and more)Hulu keeps a Facebook group page with 35,432 fansHulu has 16,117 followers on TwitterUpdates are regular, and posted on Facebook and Twitter for audience interests

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comCNN iReportJoin, report your own news, get on national TV! (if you are lucky)320,858 reports worldwidePeople update their own reports, CNN takes good ones onto TVGenerates interest among people, encourages participationCNN takes iReport further – to Second LifeUsers share stories in Second Life through iReport“SL has been more than just a story-generating tool for CNN's iReport team; it's also helped them learn to nurture an online community.” - CNN.com senior producer Lila King http://www.pbs.org/mediashift/2009/02/reuters-closes-second-life-bureau-but-virtual-life-goes-on050.html

Marvel on Twitter

Social Media and MusicPhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.com“Social Media Networks Are Music’s Curse and Salvation” by Elliot Van Buskirkhttp://www.wired.com/epicenter/2009/04/social-networks/

MixPodCreate your own music playlist, absolutely freePlaylist shared for MySpace, Friendster, hi5, Bebo, websites, blogs & more.http://www.mixpod.com/index.phpPhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.com

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comMobile Applications in Entertainment

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comMobile Phone MarketAs of Dec. 2008, the total mobile phone subscribers in the U.S. is approximately 271 million.Compared to total U.S. population (around 306.7 million), the figure is at about 88%.In 1Q of 2009, smart phones made up 13.5% of all mobile device sales, up from 11% in 1Q of 2008. Increasing smart phone sales are widely expected.Increasing figures of smart phones will likely support more consumers to adopt mobile entertainmenthttp://www.gartner.com/it/page.jsp?id=985912

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comMobile Entertainment Market In 2008, mobile entertainment services (including mobile music, mobile games and mobile video services) generated worldwide revenues of nearly $24 billionThis figure is set to rise to a market value of $47.2 billion by end-2013.Mobile music continues to be the dominant component of the mobile entertainment services pie, however, within mobile music, ring tones – the pioneering first entertainment service - have gradually given way to advanced services, such as ring back tones, streaming audio and full-track downloads. Worldwide mobile music revenue stood at $11.7 billion at end-2008 and is forecast to hit $19.2 billion at end-2013.The value of the worldwide mobile gaming reached $5.5 billion by the end of 2008 and it will grow to $9.8 billion by year-end 2013.Mobile video services are expected to grow rapidly in the years to come with the help of emerging presence of smart phones.The worldwide revenues from mobile video will nearly triple to reach USD 18.2 billion by end-2013, up from USD 6.7 billion at end-2008.By Portio research http://www.researchandmarkets.com/reports/683713/mobile_entertainment_futures_2009_2013

Paid Mobile TVPhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comMobile TV benefits from US switchover – by financial times http://www.ft.com/cms/s/0/7fcfbe44-590b-11de-80b3-00144feabdc0.htmlFLO TV by Qualcomm and Mobi TV competes for Paid Mobile Phone marketBy all U.S. channels going digital, more airwaves are open for mobile TVMobi TV trying to establish new channel of interaction with customers – feeding customers with show info, contextual related shows ad, and more – all real-time http://www.fiercemobilecontent.com/story/mobitv-unveils-interactive-viewing-solutions/2009-02-03

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comFree Mobile TVAgainst Paid Mobile Phone services, broadcasters teamed up to develop Free Mobile TV service, able to stream right from the phone without any data transmission from telecom companies63 stations from the 25 major broadcasters are on board. Those include NBC Television, Gannett Broadcasting, Sinclair Broadcast Group, Fox Television, Belo Corp., Grey Television, Scripps Television, Hearst Argyle Television, ION Media Networks and Lin Television. http://www.readwriteweb.com/archives/does_mobile_tv_have_a_future.phphttp://www.openmobilevideo.com/Mobile TV market, currently under slower than expected growth rate, will expand tremendously with the new platform, which will only require a device that is able to receive direct transmission from broadcasters – telecom companies out of the equation – Mobile DTV is on Facebookhttp://www.facebook.com/pages/Washington-DC/Mobile-DTV/60063822045?v=wall

NBC to Focus More on MobilePhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comNBC Universal doubling its share in mobile broadcasting market from 5% to 11% (2008 figure) http://www.mobilemarketer.com/cms/news/television/2594.html"Four categories that drive the usage of mobile video are content, user experience, distribution and consumer adoption,“ -SalilDalvi, senior vice president of mobile platform development for NBC Universal Digital DistributionNBCU Mobile provides full-lengths, ad-supported episodes of hit shows like “the Office,” “30 Rock,” “Life,” and more for freeContents are key for mobile broadcasting serices – contents provided are generally focused on high-end phones like iPhones or Blackberry

iTunes StorePhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comProbably the most well-known and the most successful business model for digital music marketEasy purchaseEasy storage directly to iPod or iPhone

Movies on iPhoneUsers can rent/buy movies @ iTunes StoreRent typically $2.99/movie, $3.99/movie for new releases. $1 extra for HD movies.Most movies are $9.99/complete purchasePhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.com

Movies on BlackberryPDA Filx - $29.99 for membership, converted movie files downloadableMovies converted for specific PDAs available online http://www.pdaflix.com/Blackberry Movie Machine – download the app on Blackberry, watch movies for free, premium movies are $1.99/monthhttp://www.blackberrymoviemachine.com/Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.com

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comYoutubeSix million videos viewed/month (figure from Jan. 2009)Sources for media corporations to leak out trailers, sneak peak, and music tracks to generate public attentionMovie trailers on YouTube are widely successful at attracting viewsi.e.) Transformers 2 (5 milion+ viewed), Terminator Salvation (6 million+ viewed – all trailers combined)

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comMusic on Mobile

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comMusic on MobileRingtone Market in Decline ->New markets emergingRingback TonesMarket for ringback tones will see revenue triple by 2012 to $4.7 billion –research by MultiMedia Intelligence"Ringback tones are quickly becoming the 'Golden Child' of the mobile music market, due to a winning combination of consumer popularity, and minimal impact from DRM or piracy. The current leading mobile premium content category of realtones is already facing challenges. Consumers increasingly are able to create their own ringtones. The price disparity compared to a full track download is also a growing factor.“–Frank Dickson from MultiMedia IntelligenceFull-track Downloads (i.e. Apple Store)A majority of both U.S. (84%) and global (66%) consumers were satisfied with the mobile downloading and listening experience, up from 26% of U.S. consumers in 2007. Additionally, the survey found that 29% of U.S. consumers, and 49% of global consumers said they were willing to accept advertising in return for free songs. –Digital Media Wire (research by KPMG)http://www.dmwmedia.com/news/2009/03/24/report:-u.s.-consumers-liking-mobile-music,-open-ads

Mobile GamblingMobile gambling wagers expected to exceed $27.5 billion by 2013 – Juniper ReportMobile lotteries will be the largest money-spinners, with gross revenues of nearly $7.9 billion worldwide by 2009, followed by sports betting ($6.9 billion) and casino-style gaming ($4.5billion) – Juniper ReportPhone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.com

Phone – 201.969.0161 ext. 306Email - dnovak@multimediasolutions.comwww.multimediasolutions.comThank You.Call or email us, we will get you closer to your customers.