Star Wars Trilogy Apprentice Of The Force Product Presentation

Slide 1: September 2004 Ship Date: September 2004

Slide 2: THE GAME Description: YOU’VE SEEN THE MOVIES, NOW PLAY THE GAME! Adventure through the most exciting scenes from the classic Star Wars movie trilogy, controlling Luke Skywalker as he becomes a Jedi Master. ACT THE HERO: Discover fantastic Jedi abilities and powers, including the Jedi Power Slash, the Force Push, and the Jedi Jump. Pilot craft including an X-wing and lightning-fast Speeder Bikes. PLAY A VARIETY OF EASILY UNDERSTOOD GAME MODES: Drive, fly, and run through exciting, authentic Star Wars scenarios, facing Darth Vader and other famous foes. September 2004 Target Audience: Kids; Parents/gift-givers; Star Wars fans Genre: Action-Adventure Platforms: Game Boy Advance only Rating: “E” (Violence)

Slide 3: A BRAND WITHOUT EQUAL #1 boys’ toy license for 5 of the $35+ MILLION STAR WARS past 7 years. BRAND ADVERTISING THIS FALL – THE STAR WARS Dedicated collector base that TRILOGY WILL OWN RETAIL! includes kids, teens, and adults. The most successful film series Star Wars is the bestselling of all time: $3.4 billion worldwide LEGO theme ever. box office. Star Wars videogames made a The most successful video major impact in 2003: series of all time: Over Star Wars Galaxies.  100,000,000 videos in homes Knights of the Old Republic. worldwide.  September 2004 Star Wars books continue to hit The most successful film-based the N.Y. Times Bestseller List merchandising franchise of all time: $8 billion in consumer Lightsaber sales doubled since sales worldwide since inception. Episode I and are still strong.

Slide 4: FEATURES AND BENEFITS Adventure through the most exciting and memorable scenes from the classic Star Wars movie trilogy, controlling Luke Skywalker as he becomes a Jedi Master: Battle Darth Vader and his vaunted stormtroopers. Discover fantastic Jedi abilities and powers: Achieve victory with moves including the Jedi Power Slash, the Force Push, and the Jedi Jump. A variety of powerful physical abilities and weapons are also available. Battle in fast-action single-player and multiplayer adventures: Use R2-D2 to unlock key elements, assisting Luke in cooperative single-player adventures. Also compete in dogfight and capture-the-flag multiplayer modes. Action-packed driving challenges: Use reflexes to pilot an X-wing across space, and drive lightning-fast Speeder Bikes through Endor Forest. September 2004 Authentic Star Wars Trilogy movie stills and content: Imagery and storyline direct from the classic Star Wars, Empire Strikes Back, and Return of the Jedi movies.

Slide 5: RETAILER “WHY BUY” HUGE AWARENESS AND HYPE The Star Wars Trilogy is one of the most highly anticipated DVD movie releases ever. Retail exposure for Star Wars Trilogy-branded products will be huge at launch. MASSIVE TRILOGY SPENDING AND SUPPORT Over $30M is being spent by Lucas on TV media alone to promote the releases of the Star Wars Trilogy DVD and the Star Wars Battlefront videogame. Star Wars Trilogy: Apprentice of the Force will ship the same day as the DVD trilogy, bearing very similar packaging. UNRIVALED CONSUMER APPEAL This E-rated game strongly appeals to key consumer segments – kids, parents, and collectors. The only Nintendo game allied with the unprecedented Star Wars Trilogy DVD release. September 2004