Star Wars Trilogy Apprentice Of The Force Product Presentation

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  • + icustar Ian 2 months ago
    soooo I came to slideshare for the literature/education slides, but I’m sticking around for the 5-year-old GBA marketer/distributor slideshows :)
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Star Wars Trilogy Apprentice Of The Force Product Presentation - Presentation Transcript

  1. Ship Date: September 2004
  2. THE GAME
    • Description:
      • YOU’VE SEEN THE MOVIES, NOW PLAY THE GAME! Adventure through the most exciting scenes from the classic Star Wars movie trilogy, controlling Luke Skywalker as he becomes a Jedi Master.
      • ACT THE HERO : Discover fantastic Jedi abilities and powers, including the Jedi Power Slash, the Force Push, and the Jedi Jump. Pilot craft including an X-wing and lightning-fast Speeder Bikes.
      • PLAY A VARIETY OF EASILY UNDERSTOOD GAME MODES : Drive, fly, and run through exciting, authentic Star Wars scenarios, facing Darth Vader and other famous foes.
    • Target Audience: Kids; Parents/gift-givers; Star Wars fans
    • Genre: Action-Adventure
    • Platforms: Game Boy Advance only
    • Rating: “E” (Violence)
  3. A BRAND WITHOUT EQUAL
    • $35+ MILLION STAR WARS BRAND ADVERTISING THIS FALL – THE STAR WARS TRILOGY WILL OWN RETAIL!
    • The most successful film series of all time: $3.4 billion worldwide box office.
    • The most successful video series of all time: Over 100,000,000 videos in homes worldwide.
    • The most successful film-based merchandising franchise of all time: $8 billion in consumer sales worldwide since inception.
    • #1 boys’ toy license for 5 of the past 7 years.
    • Dedicated collector base that includes kids, teens, and adults.
    • Star Wars is the bestselling LEGO theme ever.
    • Star Wars videogames made a major impact in 2003:
      • Star Wars Galaxies.
      • Knights of the Old Republic.
    • Star Wars books continue to hit the N.Y. Times Bestseller List
    • Lightsaber sales doubled since Episode I and are still strong.
  4. FEATURES AND BENEFITS
    • Adventure through the most exciting and memorable scenes from the classic Star Wars movie trilogy, controlling Luke Skywalker as he becomes a Jedi Master: Battle Darth Vader and his vaunted stormtroopers.
    • Discover fantastic Jedi abilities and powers: Achieve victory with moves including the Jedi Power Slash, the Force Push, and the Jedi Jump. A variety of powerful physical abilities and weapons are also available.
    • Battle in fast-action single-player and multiplayer adventures: Use R2-D2 to unlock key elements, assisting Luke in cooperative single-player adventures. Also compete in dogfight and capture-the-flag multiplayer modes.
    • Action-packed driving challenges: Use reflexes to pilot an X-wing across space, and drive lightning-fast Speeder Bikes through Endor Forest.
    • Authentic Star Wars Trilogy movie stills and content: Imagery and storyline direct from the classic Star Wars, Empire Strikes Back, and Return of the Jedi movies.
  5. RETAILER “WHY BUY”
    • HUGE AWARENESS AND HYPE
    • The Star Wars Trilogy is one of the most highly anticipated DVD movie releases ever.
    • Retail exposure for Star Wars Trilogy -branded products will be huge at launch.
    • MASSIVE TRILOGY SPENDING AND SUPPORT
    • Over $30M is being spent by Lucas on TV media alone to promote the releases of the Star Wars Trilogy DVD and the Star Wars Battlefront videogame.
    • Star Wars Trilogy: Apprentice of the Force will ship the same day as the DVD trilogy, bearing very similar packaging.
    • UNRIVALED CONSUMER APPEAL
    • This E-rated game strongly appeals to key consumer segments – kids, parents, and collectors.
    • The only Nintendo game allied with the unprecedented Star Wars Trilogy DVD release.

+ MultimediaMikeMultimediaMike, 3 years ago

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