Slideshow Transcript

1. Slide 1: No ve m be r 2004 Ship Date: Se pt 2004
2. Slide 2: THE GAME Experience all the action leading up to the events in the blockbuster films!  Pummel your way through the new and improved Career mode, featuring Rocky,  Clubber, Apollo, and Drago. Target Audience: Boxing game fans, Rocky fans Genre: Sports / Boxing Platform: PlayStation 2 / Xbox Rating: TEEN No ve m be r 2004
3. Slide 3: THE RO CKY BRAND •Based on the Academy Award-winning Rocky films. •Sequel to the #1 boxing title of 2003. •MGM re-launching Rocky DVD collector’s set in November 2004 via multimillion-dollar, cross-media marketing campaign: •TV: ESPN, ESPN 2, Spike TV. •Radio: LA, New York, Dallas markets. •Print: Entertainment Weekly, Maxim, Stuff. •Online: Email blasts, banner ads, newsletters, viral components. •Authenticity - Collaboration with MGM will provide insight into the events that occurred prior to the movies. •Rocky brand immediately recognizable and associated with Boxing. No ve m be r 2004 •Boxing reality shows hitting Prime Time: • Rocky himself (Sylvester Stallone) will premiere his new boxing reality show, The Contender, in November 2004. • Oscar De La Hoya’s boxing reality show, The Next Great Champ, is scheduled to premiere in fall 2004. • MGM is producing a boxing reality show, The Real Rocky.
4. Slide 4: THE ROCKY BRAND (cont.) • AMC and Rocky Top 10 Prime Time: • Prime-time delivery of A18-49. • Prime-time delivery of A25-54. (Source: Nielsen Media Research, 06/28/04-07/02/04. Rank Based on A18-49 and A25-54 for all ad-supported cable networks M-F 8-11pm.) • The Rocky movies’ ratings consistently achieve comparable ratings to cable programming targeting the same market, males A18-49 & A25-54. • Cable programming with similar ratings to the Rocky movies: No ve m be r 2004 • Chapelle Show, Comedy Central. • South Park, Comedy Central. • Sport Center, ESPN.
5. Slide 5: Why It Will Se ll Increased Brand Awareness: MGM to re-launch the Rocky DVD Collector’s Edition in November 2004 via multimillion-dollar marketing campaign. Proven Record: The sequel to the #1 Boxing title of 2003 coupled with mass-market spending will reproduce the first game’s sales success. Audience Relevance: New influx of reality shows based on amateur boxing hitting network television this fall will make boxing more relevant than ever. No ve m be r 2004