Slideshow Transcript

1. Slide 1: September 2004 Ship Date: March 2005
2. Slide 2: THE GAME Description: Alone and outnumbered, you’ll utilize every available weapon, vehicle, and strategy to survive a tropical nightmare. Hone your awesome abilities to transform from “prey” to “predator.” Face off against rivals online through Xbox Live and, for the first time on console, create and upload all-new maps using the intuitive Map Editor. Target Audience: Males, 18-30, Action fanatics September 2004 Genre: Shooter Platform: Xbox, PlayStation 2 Rating: Mature (expected)
3. Slide 3: FEATURES AND BENEFITS Top features for consumer: Total immersion (100% first person). Open-ended gameplay means total tactical freedom – gamers can play the way they want to play. Four enormous islands spanning 14 huge levels – more than 20 hours of gameplay. Five multiplayer modes add unlimited replayability. September 2004 Unique map editor allows gamers to create their own online maps. Realistic weapons and vehicles create an authentic experience.
4. Slide 4: THE BRAND Multimillion-dollar Strong early buzz marketing campaign XBN 4-page feature AAA brand (June issue) Based on critically acclaimed PC Unrivaled technology game (Review = 95% - PC Gamer) Full Action Response Consistently ranked as one of the (F.A.R.) artificial top three best-selling PC titles since intelligence launch Superior graphics Developed by our award-winning development studio Powerful physics 100% re-designed for September 2004 consoles featuring all-new content 3 new vehicles 8 new weapons Terrifying new enemies and environments
5. Slide 5: “WHY BUY” The most unique and highest-quality shooter next to Halo 2, enhanced by the updated “action-survival” positioning and powered by Ubisoft’s reputation for delivering quality shooters. Focus tests don’t lie: Far Cry delivers the open-ended gameplay and realism that today’s gamers desire. Brand success on PC can be successfully translated to console (ala Max Payne, etc.), especially given Ubisoft’s expertise and console-specific re-design ala Rainbow Six 3. September 2004
6. Slide 6: WHAT’S THE BUZZ “The Xbox version of Far Cry is looking superb.” – GameSpy “[Gameplay] Far Cry has that in spades.” – Ign.com “New and exciting features, such as a reworked campaign and new vehicles, weapons, and multiplayer modes, should provide veterans with new experiences.” – Gamespot.com September 2004 “If Ubisoft continues to pull this one together , it’ll easily be one of the best FPS games on Xbox.” – GameSpy