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As TV ratings decline and media costs escalate, we increasingly need state of the art tools to make the most informed investment decisions.
To this end, Mullen’s Mediahub has developed FORESIGHT, a tool that leverages digital chatter to handicap the potential success or failure of new television shows.
Mullen will issue three in-depth reports over the course of the year, though here is an initial peak under the hood for the upcoming season. We hope you will find this Early Read report, both fun and informative, and look forward to sharing the rest of If you have questions or comments, please can contact firstname.lastname@example.org