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NTV and youtube

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A Kenyan media company uses youtube to reach more people.

A Kenyan media company uses youtube to reach more people.


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Transcript

  • 1. Mulei Nzila 511173
  • 2. AGENDA
    • Company background
    • Application of Video Conferencing
    • Advantages
    • Disadvantages
    • Conclusion
  • 3.
      • Name: Nation Media Group (Nation Television (NTV))
      • Sector: Broadcasting corporation
      • Location: Nairobi, Kenya
      • Vision: To be the Media of Africa for Africa
  • 4. (2)
      • Mission: “We believe that the development of an informed perspective enables communities to fulfill their true potential. Nation Media Group creates multiple media opportunities to inform, educate and entertain”.
  • 5. Product groups
  • 6. Application (1)
    • Use of youtube – a video sharing service
            • users upload, view and share clips
            • Started 10 th September, 2007
  • 7. Application (2)
    • Uploading of daily news
    • To reach more audiences
  • 8. How it works
    • Uploading videos in different formats
    • YouTube's servers convert the video and serve it as Flash Video (flv) format
  • 9. Advantages (1)
    • No paid charges
    • Reaches a lot of people
    • Ability of users to view videos on web pages outside the site
    • Videos can be watched at different times
  • 10. Advantages (2)
    • Possibility to get feedback on videos
    • Increased website traffic thus increased advertising revenues
    • Coverage of all video categories/topics
    • Quick streaming
  • 11. Advantages (3)
    • User friendly applications: rating, tagging (links), posting comments, video searching, and creation of groups.
    • Popular and trusted video sharing site
    • Easy segmentation: e.g. age
  • 12. Advantages (4)
    • Easy and nice interface
    • Uploading of different file formats – AVI, MPEG, MP4, DIVX, e.t.c.
    • 3 video formats- standard, high quality and mobile format
    • localized versions in 22 countries
  • 13. Disadvantages
    • Blockage of youtube in some countries – China, Iran, Morocco, Thailand
    • Limited video length
    • Occasional server problems
    • Loads of traffic
  • 14. Recommendations
    • Localization – to Swahili
          • - Covers East Africa
  • 15. Conclusion