Mulei Nzila 511173

AGENDA Company background Application of Video Conferencing Advantages Disadvantages Conclusion

Company background

Application of Video Conferencing

Advantages

Disadvantages

Conclusion

Name: Nation Media Group (Nation Television (NTV)) Sector: Broadcasting corporation Location: Nairobi, Kenya Vision: To be the Media of Africa for Africa

Name: Nation Media Group (Nation Television (NTV))

Sector: Broadcasting corporation

Location: Nairobi, Kenya

Vision: To be the Media of Africa for Africa

(2) Mission: “We believe that the development of an informed perspective enables communities to fulfill their true potential. Nation Media Group creates multiple media opportunities to inform, educate and entertain”.

Mission: “We believe that the development of an informed perspective enables communities to fulfill their true potential. Nation Media Group creates multiple media opportunities to inform, educate and entertain”.

Product groups

Application (1) Use of youtube – a video sharing service users upload, view and share clips Started 10 th September, 2007

Use of youtube – a video sharing service

users upload, view and share clips

Started 10 th September, 2007

Application (2) Uploading of daily news To reach more audiences

Uploading of daily news

To reach more audiences

How it works Uploading videos in different formats YouTube's servers convert the video and serve it as Flash Video (flv) format

Uploading videos in different formats

YouTube's servers convert the video and serve it as Flash Video (flv) format

Advantages (1) No paid charges Reaches a lot of people Ability of users to view videos on web pages outside the site Videos can be watched at different times

No paid charges

Reaches a lot of people

Ability of users to view videos on web pages outside the site

Videos can be watched at different times

Advantages (2) Possibility to get feedback on videos Increased website traffic thus increased advertising revenues Coverage of all video categories/topics Quick streaming

Possibility to get feedback on videos

Increased website traffic thus increased advertising revenues

Coverage of all video categories/topics

Quick streaming

Advantages (3) User friendly applications: rating, tagging (links), posting comments, video searching, and creation of groups. Popular and trusted video sharing site Easy segmentation: e.g. age

User friendly applications: rating, tagging (links), posting comments, video searching, and creation of groups.

Popular and trusted video sharing site

Easy segmentation: e.g. age

Advantages (4) Easy and nice interface Uploading of different file formats – AVI, MPEG, MP4, DIVX, e.t.c. 3 video formats- standard, high quality and mobile format localized versions in 22 countries

Easy and nice interface

Uploading of different file formats – AVI, MPEG, MP4, DIVX, e.t.c.

3 video formats- standard, high quality and mobile format

localized versions in 22 countries

Disadvantages Blockage of youtube in some countries – China, Iran, Morocco, Thailand Limited video length Occasional server problems Loads of traffic

Blockage of youtube in some countries – China, Iran, Morocco, Thailand

Limited video length

Occasional server problems

Loads of traffic

Recommendations Localization – to Swahili - Covers East Africa

Localization – to Swahili

- Covers East Africa

Conclusion