Social Media Workshop CPP Conference

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Social Media Workshop CPP Conference

  1. 1. Social Media WorkshopCompany Pride Platform Conference01 July 2011<br />Marion Mulder<br />
  2. 2. What will I be covering<br />How ING Gala uses social media to connect with their community<br />So which tools are most effective for what?<br /><ul><li>Yammer – business conversations within your company
  3. 3. Facebook – personal conversations
  4. 4. LinkedIn – business connections, business conversations, recruitment</li></ul>Privacy versus Visibility<br />
  5. 5. Tool use as we evolved<br />2004<br />2011<br />Intranet site + mailing list<br />…+ LinkedIn + yammer + CPP facebook<br />
  6. 6. The impact of internet<br />
  7. 7. The future of communities:<br />Online = Offline<br />
  8. 8. LGBT Community & Networking<br />A diverse group of people with an instant binding factor of recognition: their sexual orientation & gender identity<br />Helping each other in business<br />Making new friends internationally<br />6 degrees of separation – the strengths of weak ties<br />Very active online<br />
  9. 9. Communities: “Run it like an amateur”<br />Amateur <br />[French] <br />= “Doing something with love”<br />IntrinsicMotivation<br /><ul><li>Autonomy
  10. 10. Mastery
  11. 11. Purpose</li></li></ul><li>Facebook - Groups<br />Facebook groups allows you to connect withlike-minded people with all you connections to see everything about you<br />(Note: depends on settings)<br />
  12. 12. Yammer.com<br />Works similar to facebook. <br />Access is based on your organisations domain name (name@domain.com)<br />Allows you to create groups (similar interests) and Communities (e.g. with you clients or suppliers)<br />Add message, optionally add files and #topics<br />Available in browser, as app on smart phones and as program on your computer<br />
  13. 13. Linkedin Groups<br />
  14. 14. Privacy versus Visibility<br /><ul><li>Have you googled yourself lately?
  15. 15. What if this was your facebook profile photo?
  16. 16. What will recruiters, colleagues, clients, or your boss see when they check you online?
  17. 17. And what if google outs you ….. and you were planning to travel say to anywhere in africa?</li>

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