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Social Media Workshop CPP Conference

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Transcript

  • 1. Social Media WorkshopCompany Pride Platform Conference01 July 2011
    Marion Mulder
  • 2. What will I be covering
    How ING Gala uses social media to connect with their community
    So which tools are most effective for what?
    • Yammer – business conversations within your company
    • 3. Facebook – personal conversations
    • 4. LinkedIn – business connections, business conversations, recruitment
    Privacy versus Visibility
  • 5. Tool use as we evolved
    2004
    2011
    Intranet site + mailing list
    …+ LinkedIn + yammer + CPP facebook
  • 6. The impact of internet
  • 7. The future of communities:
    Online = Offline
  • 8. LGBT Community & Networking
    A diverse group of people with an instant binding factor of recognition: their sexual orientation & gender identity
    Helping each other in business
    Making new friends internationally
    6 degrees of separation – the strengths of weak ties
    Very active online
  • 9. Communities: “Run it like an amateur”
    Amateur
    [French]
    = “Doing something with love”
    IntrinsicMotivation
  • Facebook - Groups
    Facebook groups allows you to connect withlike-minded people with all you connections to see everything about you
    (Note: depends on settings)
  • 12. Yammer.com
    Works similar to facebook.
    Access is based on your organisations domain name (name@domain.com)
    Allows you to create groups (similar interests) and Communities (e.g. with you clients or suppliers)
    Add message, optionally add files and #topics
    Available in browser, as app on smart phones and as program on your computer
  • 13. Linkedin Groups
  • 14. Privacy versus Visibility
    • Have you googled yourself lately?
    • 15. What if this was your facebook profile photo?
    • 16. What will recruiters, colleagues, clients, or your boss see when they check you online?
    • 17. And what if google outs you ….. and you were planning to travel say to anywhere in africa?

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