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Social Media for your diversity and LGBT company networks. …

Social Media for your diversity and LGBT company networks.
Leassons learnt from 10 years online and offline networking experience.
For Workplace Pride Connecting Networks event at IBM 13 december 2013

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  • 1. "Getting Social withyour LGBT Employee Network” Connecting Networks 11 December 2013 Social Media: How it impacts your business and your LGBT/ Diversity Goals By Marion Mulder
  • 2. Reach and connect the community As a community interact with others It starts with a clear objective
  • 3. Social isn’t about online Its about human interaction Getting social
  • 4. Digital is the New Normal
  • 5. Where is Waldo? Reach and connect the community……
  • 6. • A diverse group of people with an instant binding factor of recognition: their sexual orientation & gender identity • 6 degrees of separation – the strengths of weak ties • Very active online • Visibility versus Privacy What makes our community special?
  • 7. Tools you can use
  • 8. The Challenge: Where are the women? Organise an event with 20+ (LBT) women speakers and 100 (LBT) women participants Facebook group LWAW Picture removed for privacy reasons Facebook group Workplace Pride Women Linkedin group Workplace Pride Women Picture removed for privacy reasons Picture removed for privacy reasons A real live example: #LWAW2012
  • 9. The Challenge: Connecting the Workplace Pride community and interact with others Linkedin group Workplace Pride Linkedin group Workplace Pride Women Picture removed for privacy reasons Picture removed for privacy reasons Linkedin Groups Facebook group Workplace Pride Women Picture removed for privacy reasons Facebook group Workplace Pride Women Facebook Picture Groups removed for privacy reasons Facebook pages website twitter A real live example: #WorkplacePride
  • 10. Our culture* guides us *) Culture = that what you stand for Conversation Management
  • 11. Content & Conversation Calendar
  • 12. Curation
  • 13. The 1% rule of the internet Not everyone is going to participate equally – and that’s fine
  • 14. Hostmanship
  • 15. Amateur [French] = “Doing something with love” IntrinsicMotivation •Autonomy •Mastery •Purpose Communities: “Run it like an amateur”
  • 16. Marion Mulder Email: marionmulder@friendsofmedia.nl Skype: Muldimedia Sites: www.friendsofmedia.nl |www.workplacepride.org Blog: http://www.thedigitalworkplace.nl LinkedIn: www.linkedin.com/in/marionmulder Twitter: @muldimedia Facebook (me): https://www.facebook.com/muldimedia Facebook page: https://www.facebook.com/pages/MuldiMedia/228780977165355 Youtube: www.youtube.com/user/Muldimedia Slideshare: www.slideshare.net/Muldimedia T: +31 6 42 111 245 Keep in touch!