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Hero honda swot analysis
 

Hero honda swot analysis

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    Hero honda swot analysis Hero honda swot analysis Presentation Transcript

    • SWOT ANALYSIS HERO HONDA Presented By : - Mukul Verma
    • SHORT INTRO
      • Market leader in the two wheeler segment not only in India but
      • also is the number one two wheeler company in the world .
      • The company’s name is synonymous with fuel-efficient bikes and
      • longevity .
      • The company has a presence in all bike segments viz.
      • economy(CD 100SS,CD Dawn), executive(Super Splendor,
      • Splendor+) and premium (Karizma, CBZ & Hunk ).
      • Splendor is the most successful product of the company and
      • accounts for almost 50% of the company’s turnover.
      • joint venture agreement between the Munjal family’s Hero Group
      • and Honda Motor Company (HMC) of Japan, each having 26%
      • stake in the company.
    • Strengths
      • Huge brand equity/reputation among customers
      • Research and development- joint venture with Japanese
      • giant – HONDA
      • Models/products in almost every bike segment
      • Healthy growth in profits
      • Brilliant relations with customers and dealers
      • Strong Resale Value
      • International Technology with international collaboration
      Contd…
    • Strengths
      • Contd…
      • 3 worldclass advanced manufacturing plant (Haridwar,
      • Darukhera & Gurgaon)
      • Strong Research & Development
      • Quality product for each category
      • Dedicated Human Resource
      • Awareness in the people
      • Highly competitive features
    • Weakness
      • Hero is very much dependent on Honda
      • Low cash reserves due to massive dividend payouts
      • Very difficult to cop up if contract discontinues
      • Virtual absence in the highly lucrative bike segments
      • Imports >31% of its spare parts requirements
      • Slow to react to market changes- Slow innovation- late
      • entrants into the 125cc segment
      • Contd….
      • Too much dependence on few models
      • Absence of digital speedometer except Karizma
      • Absence of variants except Hunk
      Weakness
    • Opportunities
      • Bikes Segment is still a fast growing sector
      • HHML can still make it up by launching a strong model in
      • 150cc segment
      • 125cc bike segment - This segment is yet to pick pace
      • Exports market is yet to be properly exploited
      • Cruiser bike segment is unexplored by HHML
      • Variants can be launched to increase the market share
      • Hero Honda is the most reliable bike manufacturer in India
      • Strong brand follower
    • Threats
      • Hero Honda will need to have a bigger presence in the
      • executive segment
      • It will be a great threat for Hero is the collaboration breaks
      • Up
      • All major bike makers in the world are lining up for India
      • Absence in 150cc could harm the growth plans of HHML as
      • future lies in the 150cc and 125cc markets
      • Low cash reserves
      • HHML is losing a foothold in the exports market which is
      • now dominated by Bajaj
      • Strong competition from Bajaj, Yamaha & TVS