SOME FACTS – GLOBAL PRESENCE• 25% of India’s population with the highest IQs is greater than the entire population of the United States.• India has more honors students than America has students. DESPITE THIS• In 2010, the US was the origin for over 90% of the patents filed. India was less than 1%• An average Indian film opens in 8 countries. A Hollywood film opens in 40 countries.
SOME FACTS• The top 10 in-demand jobs in 2010 did not exist in 2004.• 10 years ago, students were expected to have 3 jobs in their lifetime. Today, they will have had 10-14 jobs when they retire.• The quantum of information in the world is doubling every 2-3 yrs.• A week’s information in any major national newspaper is more than what a person would learn in a lifetime in the 18th century.• So for students starting a 3-yr / 4-yr degree course, this means that half of what they learn in the first year of study will be outdated by the time they graduate.
HENCE We currently need to be preparing students for jobs that do not exist,using technologies that haven’t been invented to solve problems that are not yet known. We need to change our education system toprovide ‘education’ rather than ‘information’
SOME FACTS - CAREERS• In the developed world 40% of students completing Higher Secondary Education move into graduate education• In India, this ratio is only 12.4%.• Traditional careers like Medicine, Engineering, Accountancy, Architecture, Civil Service, are saturated.• NASSCOMM Education Report 2011 indicates that 85% of India’s graduates are not employable and 75% of engineers graduate with knowledge that is not current.• MBA – in 2010, there were over 200,000 vacant MBA seats in India and over 75% of graduate MBAs were not employed
THE VEIL OF IGNORANCE• Probably the largest problem in education in any country in the world is when the youth of the country lives under the VEIL OF IGNORANCE, which means: They don’t know that they don’t know• Lack of exposure to verticals of education at the primary / secondary education level leads to a narrow approach to higher / career education• Education is geared towards: • social & financial stability rather than mental stimulation. • results (the right answer) instead of process (the right thought)
EDUCATION & EMPLOYABILITYShould education be directed to be in employment? ORShould education be directed to create employment?How do we enable students to be future job creators, not just workers?
NEED – ‘CREATIVE’ EDUCATION• Creative education focuses on the top half of the pyramid. Ideators Creative• Creative education is the Managers driving force behind Managers creation of additional jobs Executors & industries.• Even though it is the smallest in number, it is the block of the pyramid that creates the most value.
M&EOne of the high M&E Industry Sizegrowth 1400 1275industries in 1200 14% 1163India is the 1000 8% 834 957 INR Billions 738Media & 800 652 579 587 600 516Entertainment 400industry - 200 0average CAGR 2007 2008 2009 2010 2011 2012 2013 2014of 10% over thepast decade. The Indian Media & Entertainment Industry includes Television, Films, Print, Radio, Music, Animation, Gaming, Out-of-home, Digital Advertising & other ancillary media.
MULTITUDE OF OPTIONS• Media, Entertainment, Communication & Design: • Broadcast – TV & Radio • Film • Animation & VFX • Journalism • Advertising • Events, PR, Corporate Communication • Non-fiction AV production • Product Design • Fashion Design • Communication Design
IGNORED SECTOR• Traditionally an ignored sector, only recently declared as industry.• This sector contributes to Employment (approximately 3.2 million as of 2010, expected to reach 6.5 million by 2015), Education, National Unity, Cultural Integration, Creating India’s Brand overseas, etc.
HUGE POTENTIAL• Entertainment Exports constitute USA’s second largest exports after Arms & Defense equipment.• This is quite easily possible for India as well
REPLICATE THE IT SUCCESS• This sector can replicate for India what the IT industry has done and sell through the Audio Visual software Indian goods, lifestyle, fashion, thought processes and aid building of political influence worldwide.
FORMALISATION• The Indian Entertainment industry may be the largest in numbers: • 550+ channels • 1200+ movies • 800+ million cellphone users • More 24-hour news channels than any other country in the world• But it lacks the quality to take it worldwide beyond the Indian diaspora.• To achieve this we need well trained creative and technical manpower as part of the principal education structure.
NEXT STEPSCreation of Skillsets-based education verticals at the High School level
CBSE – MEDIA STUDIES ELECTIVEKey curriculum highlights:• History of the Media & Entertainment Industry• Appreciation & Analysis of Film, TV (including News), Ad-Films & Print Articles• Product pipeline – Understanding the pipeline multiple products (TV show / segment, film, article, ad-film, etc) go through from the idea to the finished product.• The people involved in the M&E industry – what are their titles, their job profiles, their roles.• Animation – the process pipeline, roles people play, skills & specializations therein.• The Creative Process – The process of Creativity, Aesthetics, Design, Ideation & Imagination.• Technology usage in the various sub-sections of the Media & Entertainment Industry.
KEY OUTCOMES• How mass media content shapes our thoughts, vision, ethics and action• Importance of mass media in the functioning of a secular, liberal, democracy like India.• That the growth of mass media is synonymous with the overall national health, vitality and growth.• That mass media are a modern culture intimately related to our lives.• That mass media are converging more and more and that will be the future trend
KEY OUTCOMESThe course will also:• Understanding the industry well enough to make an informed choice for a career in the same.• Give students career opportunities in the field of Mass Media• Give them further education opportunities in the field of Mass Media• Even if students dont choose a career in Mass Media, this course will make students Media Literate – this will allow them to analyze better the messages received through Media.
VERTICAL MOBILITYMultiple options for Vertical Mobility in education forthe students:• Mass Communication Courses• Film-making and Film Studies Courses• Bachelor of Mass Media
THANK YOUW H I S T L I N G W O O D S I N T E R N AT I O N A L