DIY Design workshop presentation 23rd July 2012 - V2
DIY Design Workshop 23rd July 2012
Don’t wait for everything to be perfect… Go for it now!The internet, e-commerce, retail… it’s all dynamic and very social. Release yourideas, products, websites, new logo… on the world. Get the word out there, getpeople talking about you, get into the conversation, market and advertise whatyou do have ready. Don’t wait.. Go for it now!
What is DIY design?Design is the ‘art’ that people use. From the house you live in to the clothesyou wear, to the magazines you read, every human-made object has beendesigned. Graphic design is a particular area of design practice.Do it yourself (DIY) is a term used to describe designing, building, modifying,or repairing of something without the aid of experts or professionals. There arelots of options available online!
Why DIY design?• To save money• To save time• To customize goods to suit your exact needs and interests• To feel less dependent on the professionals• Also to make a good brief for professionals• For pleasure that comes from developing an idea, making it visually real, and sharing it with other people.
What are the Disadvantages?• You are on your own in terms of creativity!• The DIY softwares and websites are user friendly, but you still need some kind of guidance....like this workshop!• DIY design may not be your final design, maybe just a start, so sooner or later you have to get professional help.
DIY logo design As a business owner, it’s important to understand that your logo is your customer’s first real impression of who you are. Be sure to have a logothat represents the essence of your company, the approachability of who you are and a general concept of what you do.
Types of logos:1. Typographic logos:Mostly, a Typographic logo is used to advertise the brand name of an organization.But, to use this kind of logo, your company name should be short as well asmeaningful. In many cases, the designer will alter a typeface to fit the look thecompany wants or they may combine typefaces to create another feeling.For example the FedEx logo strategically altered the typeface to create a forwardmoving arrow between the E and x.
2. Lock-up logos (or Marks): These are logotypes that use a combination of a graphic (be it an image or some other graphic) and the typographic representation of the company.They are recognized both as a lock-up and separately by each individual piece.When a brand with a lock-up logo becomes successful, they can easily use just theirimage without NEEDING the adjoining type spelling out the name. … but because of their wonderful marketing and recognizable graphic, you also understand this to be the same company This information is gathered from: http://4thleafstudio.wordpress.com/2010/10/19/gs-logo-identity-brand-part-2- logo/
Points to be considered before going for a DIY identity:1. Your Logo should be Simple : simple readable font, simple graphics. For free graphics: http://www.openclipart.org/2. Must be Relevant to Your Business From color scheme to graphics it has to be relevant. For example, if your business is about technology and if you will use Serif font for the logo, it will look unnecessarily formal. (For more details: http://www.esperfonto.com/)3. Resizable Image Should not get pixelated while resizing (for more details: https://www.saltprint.com.au/stationery_diy.php)4. Readable in all sizes Business card, letterhead to giant banners the logo should be compact and readable. Onany media it should not be smaller than 1.5 inches in width. More points on next slide
5. Should go on any background The colored logo should be visible on light as well as dark backgrounds. If needed give it outer glow , shadow ,outline or background color to stand out from any kind of background.6. Printable It should be in minimum colors (not mor than 3 colors) You can design 4 color logo (CMYK), but it then you have to design that same logo in black & white or one color option too. Because for some print medias CMYK printing can be very expensive. For more details about RGB and CMYK: YouTube link: Presscat.com
There are some logo design software available online which we can buy. Theseare kind of CorelDraw, Adobe illustrator, but more user friendly and speciallymade for the logo making.Top 7 logo design software:PagePlusLogoMakerAAA logoLogo Design StudioQuick Logo DesignerLogoSmartzCompany Logo DesignerHere is link of the reviews for these software:http://logo-design-software-review.toptenreviews.com/For free cliparts:http://openclipart.org/Information gathered fromwww.toptenreviews.com
Some DIY logo design websitesWebsite builder sites User-friendly? Free/Paid? www.logoyes.com Yes Free and paid versions www.logosnap.com Yes Paid design packages www.logoease.com Yes Freewww.logosmaker.com Yes Free and paid versions
Just five quick steps and youre done with your logo:2) Choose an image (look),3) Find your industry,4) Select a symbol,5) Add your company name, and6) Create a layout with color. Create a matching business card design in just 2 additional, easy steps – the process is seamless. You pay only if you want high- resolution files of your logo and/or business card design.YouTube link: logoyesTo see a review: http://www.clickfire.com/logoyes-review/Payment:You can create as many logos as you want – the process is totally free! If youcreate a logo you love, it costs just $69 to download the high-resolution logo files.
Logo Ease provides a functional, simple to use interface for beginning toadvanced users who want to create a variety of business designs. Onceyou’ve created your masterpiece logo you will receive electronic files for bothweb and print use including the vector source files. Simple, quick, and best ofall - free!Standout Features:Simple interfaceQuick registration gets you started fastMultiple output files for all printing and web needsCompletely free to use, no purchase necessaryYouTube link: Free logo maker - logo easeTo read online review:http://online-logo-design-review.toptenreviews.com/logo-ease-review.html
Logo? website? Whatever design you need, they have got it!LogoSnap also offers Design Packages, which can save you time and money. If youneed to run several contests, you will only pay the listing and upgrades fees once!Step 1: Start a ProjectStep 2: Name Your Own Price!Step 3: Fill Out Your Creative BriefStep 4: Give Feedback to the DesignersStep 5: Choose Your Winning Design and receive the final filesThey have 4 paid Design Packages :logo design + stationary--------------------------------------------------------------$274Logo + Stationery + Complete Web Design Solution-------------------------$974Logo + Stationery+ Brochure -------------------------------------------------------$473!Logo + Stationery + Complete Web Design Solution + Brochure----------$1173YouTube link: LogoSnap has upgradedTo read online review:http://www.clickfire.com/logosnap-review/
LogoMaker.com is a site that allows entrepreneurs to make their own companylogos.You can put them on hats, t-shirts or whatever you want to put them on. At the siteyou will be able to find a section where you can check out the most simple logosand another one that will show you how this all works. if you decide to make yourlogo all you need to do is enter to the start your logo section there a list of industrieswill be displayed so you can select the area of work in order to create the perfectlogo.YouTube link: Tutorial: Make a free logo for your website onlineTo read a review:http://www.clickfire.com/logomaker-review/Payment:As per the review: you have to buy your own logo for $49 once you’re donedesigning it.
Custom logo design sitesThere are some custom logo design sites available. In these websites they have theirown team of designers who works for your project. You can buy their design packagesor create a contest, where you can give a design brief of your project or business andbased on that brief the whole team comes up with 50-100 different design options.logoyes.com, LogoSnap.com and logoMaker.com has custom logo design options too.Following are some other custom logo design online options:www.logobee.comwww.99designs.comwww.logonerds.comwww.LogoDesignPros.comPayment:The packages (logo + stationary) cost starts from $40 to $900 approx.
DIY logo design assignmentHow about actually designing a logo and try to use one of the DIY logo maker website? Lets try www.logoyes.com We can watch the video link first...so you will get familiar with how it works? Then open the site and start design the logo step by step! YouTube link: logoyes Time – 15 mins
Evaluate your logo designNo Items Points systems for each evaluation criteria Simplicity : Simple readable font, simple1 graphics2 Relevance: Color scheme to graphics Grade yourself from 1 to 10 Resizable Image: Should not get pixilated while3 resizing 10 being the nearest you have reached for each criteria4 Readable: Easy to read on all medias 1 being the farthest5 Easy placement on any background6 Printable: Maximum 3 colors
Your resultsBetween 1 to 15 points Poor Go back to the board!Between 15 to 30 points Ok Could be developedBetween 30 to 45 points Good You can work with thisBetween 45 to 60 points The best Finalize this!
DIY stationary design Stationery design is best suited for envelopes, writing pads, brochures and visiting cards. Usually, stationery designs are available as multi-graphic designs that help to reinforce your brand and make you popular. In other words, they act as your promotional campaign; the better your stationerydesigns, more chances you stand of attracting a large number of customers.
Types of Stationary: Basic stationaryBusiness card, Letterhead, Envelope
Points to be considered before going for a DIY Stationary Design :1. Stationary design should be a adaptation of your logo design The color scheme should be relevant to your logo. You can use some graphic forms as a background or additional design elements. These graphic forms should be well balanced to the logo and the whole space.2. All stationary items should look as a one group Business cards, Letterheads, Envelopes design elements should look as a one group. (For example go to the earlier slide)3. Logo must be readable on every stationary item Logo size can be similar on the Letterhead and the Envelope. On Business card logo size can be different as per its layout.4. Printable It is same as a logo design. For more details: https://www.saltprint.com.au/stationery_diy.php
There are some easy ways to create a letterhead, envelope and business carddesign. Once your logo is designed, you have your business color scheme andgraphics to use them as a background or supporting design component. Youjust need a good layout!For that we have lots of online options as free design templates. You candownload these templates as a Microsoft word document (DOC) and edit in theMicrosoft word. Even Microsoft word has its own website with free templates:http://office.microsoft.com/en-us/templates/?CTT=97Here is hp link:http://www.hp.com/hho/smb_hp_create/stationery_envelopes-letterhead.htmlSome free business card design templets sites:http://www.free-business-card-templates.com/http://www.businesscardland.com/home/create-business-cards.htmlhttp://www.freeprintablebusinesscards.net/showcover/usaFor more guidance for DIY business card design, here are some good links:http://www.squidoo.com/biz-card-how-tohttp://31experiment.blogspot.com/2009/04/diy-bisiness-cards.htmlSome free letterhead design templets sites:http://www.freeprintablestationery.net/http://www.freeletterheadtemplates.net/
There are some online DIY stationary design sites. Where they have templatesthat you can edit online and then print. They are not completely free but if youcan get good templates from these websites which you can get in other formatsthan just doc. Files...such as PSD (Photoshop), AI (Adobe Illustrator), MicrosoftPowerPoint etc.Here are some links:http://www.marketsplash.com/res/stationery-how-it-works-DIY.htmlhttps://www.saltprint.com.au/businesscards_diy.php
DIY Corporate Stationary Design assignment Lets try downloading some templates for a Business card from https://www.saltprint.com.au/stationery_diy.php We can download in different programs like Adobe Photoshop, Adobe Illustrator, Microsoft Word etc. Or We can simply try in Microsoft Word where all templates are already there! Essential Contact Information for designing a stationary: Your name or business Name (or both) Phone Numbers Emails Website for online business physical address of offline business, both if necessary. Time: 10 mins
Evaluate your StationaryNo Items Points systems for each evaluation criteria Stationary design should be a adaptation1 of your logo design All stationary items ( Business card, Grade yourself from 1 to 102 Letterhead, Envelop) should be look as a one group 10 being the nearest you Logo must be readable on every have reached for each3 stationary item criteria All essential contact information should 1 being the farthest4 be there on every stationary item5 Printable: Ideally not more than 3 colors
Your resultsBetween 1 to 15 points Poor Go back to the board!Between 15 to 30 points Ok Could be developed!Between 30 to 40 points Good You can work with thisBetween 40 to 50 points The best Finalize this!
Types of WebsitesFlash based websites“Flash” is a webpage coding application that gives sites a slick, dynamic look and,typically, a seamless user experience. They typically contain all information on oneURL address (the company’s homepage) or in a pop-up window after thehomepage has loaded.HTML websites“HTML” is the original webpage programming language developed by Tim Berners-Lee (the REAL inventor of the Internet) in the 1980′s that is still the backbone of mostcontent on the web today. Its defining characteristics are what’s called “aliased” text(the kind you’re reading right now–hard edged letters with no blending), fastdownload speed, and, compared to flash, a more serial user experience that involvesclicking links to get from page to page. Information gathered from: For more information on which is the best website for your business: http://www.davidmihm.com/blog/smbiz/flash-vs-html-based-websites-which-is-best-for-your-business/
Points to be considered before going for aDIY Website Home / Landing page Design : Your Business Logo, Suitable background (color/ texture/ images) Small introduction about your company. (in just 3-4 lines/ your baseline/vision- mission) Contact links – Contact form, email address, Telephone (optional), google map Social network links - Facebook / Twitter / Google+ Build your database- eg: Subscribe to your newsletters, Facebook or Google+ like buttons SEO (Search Engine Optimization) – Title of your website, Input key words describing your business and relevant to the same
Some Website builder websitesWebsite builder sites User-friendly? Free/Paid? www.wix.com Yes Free and paid versions Free, some features are www.weebly.com Yes paid www.moonfruit.com Yes Free and paid versions www.killersites.com Yes paid versions
Wix:Primarily a Flash-based app, Wix allows users to drag and drop content into theirsite freestyle, meaning that there’s no template in sight. Basic service is free,with hosting and a sub-domain (under wix.com) features advertising. A premiumservice start from $9.90/month features no ads, and provides hosting. Now alsooffering a basic HTML website builder!Wix Products Knowledge BaseFree Website Templates Learn how to design + promote a website.Website BuilderFree Facebook Pages Wix BlogPremium Upgrades How To Learning CenterWix ServicesSolutions for your website building needs. Resources Website Builder Tips + HelpPro Designers DirectoryWixPromote 2 Min DemoThe Wix Store Wix SupportAffiliate Program Answers Forum Video Tutorials Wix Webinars
Weebly’s simplicity allows users with almost no tech skills to form a website orpersonal page using a template. Moreover, says Weebly co-creator Dan Velti, it doesnot use Flash, thus making it easier for search engines attempting to index and rankthe site. The app offers free domain hosting; its pro account at $3.99/month offerspassword protection, larger file size uploads, and an embedded audio player. Its free but... (as per their terms andDrag & drop website builder conditions) Some of the features on the Service require payment ofFree domain hosting fees. If you elect to sign up for these features, you shall pay all applicable fees, as described on the Service in100s of professional themes connection with such features selected by you. We reserve the right to change our prices and at any time.Easy blogging You authorize us. to make any reasonably necessary inquiries to validate your account and financial information.Multimedia features All fees are exclusive of all taxes, levies, or dutiesiPhone app available imposed by taxing authorities, and you shall be responsible for payment thereof. You agree to pay forNo forced advertising any taxes that might be applicable to your use of the Service and payments you make to us.
Moonfruit.comMoonfruit software automatically creates a mobile optimised version of your site, andit can push your entire shop into Facebook with just a few clicks. Moonfruit has anenormous library of backgrounds, images, templates and animations to choose fromso you have complete control over the look and feel of your website.Set up shop optionThe Moonfruit ShopBuilder automatically publishes your shop onto web, mobile andinto Facebook. You only have to set-up your shop once. It offers a mobile optimisedcheckout for phone shoppers integrated with PayPal. It allows you to push yourproducts into your Facebook and Twitter stream. It allows your customers to like andtweet their browsing and buying habits. It can be designed and published by you,like every other Moonfruit tool. Its even free.Moonfruit pricing options are in the link below...http://www.moonfruit.com/pricin g
For over 15 years, KillerSites has been teaching web designers and developerspractical, marketable skills. Killersites.com offers a few options that makes webdesign easy for the do-it-yourselfer.OPTION #1: WEB TEMPLATEPick up a website template to customize- select from thousands of designs.Learn just enough about web design with either:Our quick and easy web design video tutorial.Our FREE 8 step web design tutorial website.Use Killersites.coms FREE web design forum to get help from expert web designprofessionalsOPTION #2: CLICK and build WEBSITEFor those of you that may want something even simpler and quicker, BUT youre notas demanding in terms of the end result ... then a turn-key click and build websitemaybe the choice for you.Payment and other options are in the link below:http://www.securepaynet.net/hosting/website-builder.aspx?ci=1805&prog_id=kajukenbokid1
DIY Website ‘Landing Page’ designAssignment How about actually designing a simple landing page and try to use one of the DIY website builder site? Let’s open www.wix.com Time: 15 mins
Evaluate your Home pageNo Items Points systems for each evaluation criteria Your Business Logo, Suitable background (color1 texture/ images) Small introduction about your company. (in just Grade yourself from 1 to 102 3-4 lines/ your baseline/vision- mission) 10 being the nearest you Contact links – Contact form, email address, have reached for each3 Telephone (optional), google map criteria Social network links - Facebook / Twitter / 1 being the farthest4 Google+ etc Build your database - eg: Subscribe to your5 newsletters, Facebook or Google+ like buttons SEO (Search Engine Optimization) – Title of your6 website, Input key words describing your business and relevant to the same
Your resultsBetween 1 to 15 points Poor Go back to the board!Between 15 to 30 points Ok Could be developed!Between 30 to 45 points Good You can work with thisBetween 45 to 60 points The best Finalize this!
Is it going to be a final design for your project or you are going to hire a pro in future? If yes…then this DIY design can be a good brief for your future designer. For more information about how to make a ‘Design Brief’: http://www.net-essens.com/dokument-att-ladda-ner/category/1- general?download=1%3Alogo-design-brief