Getting Involved in Communities<br />By<br />Dan Qing Wang<br />Mujahid Godil<br />Supervisor<br />Professor Mary Rose<br ...
Presentation Outline <br /><ul><li>Project Brief & Research Methodology
Communities of Practice (COP)
Theory around Online Community
Social Media Monitoring Tools
Platforms for Community Development
Access Community Development
Future Development</li></li></ul><li>Project Brief and Research Methodology<br /><ul><li>Project Brief
Access Objective
Our Objective
Business Challenges
Research Methodology
Literature
 Interviews
Case Study
Customers Analysis</li></li></ul><li>Types of Communities<br />
Communities of Practice (COP)<br />1. What is COP?<br />
Communities of Practice (COP)<br />2. Dimensions of Communities of Practice<br />
Communities of Practice (COP)<br />3. Development Stages of Communities<br />
Communities of Practice (COP)<br />4. Benefits of Communities of Practice<br />
Communities of Practice (COP)<br />5. Challenges in Developing a Community<br />
Communities of Practice (COP)<br />6. Developing a Community<br />
Theory around Online Communities<br />1.  What is an Online Community?<br /><ul><li>A place for a group of people with com...
Core characteristics of online communities </li></li></ul><li>Theory around Online Communities<br />2. Membership Life Cyc...
Theory around Online Communities<br />3. Why do People Participate in Online Communities?<br />
Theory around Online Communities<br />4. Learn Lessons from Failed Online Community <br /><ul><li>over 60% of online commu...
less than 25% have more than 1,000</li></li></ul><li>Theory around Online Communities<br />4. Learn Lessons from Failed On...
Social Media Monitoring Tools<br />
Social Media Monitoring Tools<br />1. Overview of Social Media Monitoring Tools<br /><ul><li>Step 1: Listen to your custom...
Step 2: Measure and analyze the conversations
Step 3: React to the customer feedback</li></li></ul><li>Social Media Monitoring Tools<br />2. How to Select Right Social ...
Identify which social sites are essential for your company
Identify for what kind of analytical layer the social media monitoring tool is used
Make profile updated plans daily, weekly, and monthly
Select the suitable package according to cost and features
Refine one or more tools based on the specific social sites</li></li></ul><li>Social Media Monitoring Tools<br />3. Compar...
Targeting Audience
Best Time for Posting a Particular Topic
Track the Engagement Results
Share Progress Reports with Others</li></li></ul><li>Platforms for Developing Communities<br />1.  Community Platform<br /...
Community platforms need to integrate more web content management tools, social networking sites or other collaboration fo...
How well does the platform combine the tools that a community needs?
How secure is the platform by using additional component tools?
Does the platform support multiple communities at once? If so, what are the limits and how easy can it launch a new commun...
What is the cost to host, access, maintain, and support such a platform?</li></li></ul><li>Platforms for Developing Commun...
Web-based software, strength is the file management
Light weighted online platform without online chat, project reporting, custom themes, time tracking and bug reporting
WordPress
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  • People have changed and so companies must change
  • Access report PPT

    1. 1. Getting Involved in Communities<br />By<br />Dan Qing Wang<br />Mujahid Godil<br />Supervisor<br />Professor Mary Rose<br />Dr. Paul Rayson<br />Mr. Chris Tossell<br />
    2. 2. Presentation Outline <br /><ul><li>Project Brief & Research Methodology
    3. 3. Communities of Practice (COP)
    4. 4. Theory around Online Community
    5. 5. Social Media Monitoring Tools
    6. 6. Platforms for Community Development
    7. 7. Access Community Development
    8. 8. Future Development</li></li></ul><li>Project Brief and Research Methodology<br /><ul><li>Project Brief
    9. 9. Access Objective
    10. 10. Our Objective
    11. 11. Business Challenges
    12. 12. Research Methodology
    13. 13. Literature
    14. 14. Interviews
    15. 15. Case Study
    16. 16. Customers Analysis</li></li></ul><li>Types of Communities<br />
    17. 17. Communities of Practice (COP)<br />1. What is COP?<br />
    18. 18. Communities of Practice (COP)<br />2. Dimensions of Communities of Practice<br />
    19. 19. Communities of Practice (COP)<br />3. Development Stages of Communities<br />
    20. 20. Communities of Practice (COP)<br />4. Benefits of Communities of Practice<br />
    21. 21. Communities of Practice (COP)<br />5. Challenges in Developing a Community<br />
    22. 22. Communities of Practice (COP)<br />6. Developing a Community<br />
    23. 23. Theory around Online Communities<br />1. What is an Online Community?<br /><ul><li>A place for a group of people with common or complementary interests who use the internet to communicate, work together and pursue their interests.
    24. 24. Core characteristics of online communities </li></li></ul><li>Theory around Online Communities<br />2. Membership Life Cycle of Online Communities<br />
    25. 25. Theory around Online Communities<br />3. Why do People Participate in Online Communities?<br />
    26. 26. Theory around Online Communities<br />4. Learn Lessons from Failed Online Community <br /><ul><li>over 60% of online communities fail to thrive</li></ul>According to Deloitte consultant Ed Moran<br /><ul><li>35% have less than 100 members,
    27. 27. less than 25% have more than 1,000</li></li></ul><li>Theory around Online Communities<br />4. Learn Lessons from Failed Online Community <br /><ul><li>Repeat the same mistakes and fail to learn</li></ul>Businesses are being enticed by fancy technology<br />Lack of proper management<br />The wrong measurement metrics<br />Lots of noise<br />
    28. 28. Social Media Monitoring Tools<br />
    29. 29. Social Media Monitoring Tools<br />1. Overview of Social Media Monitoring Tools<br /><ul><li>Step 1: Listen to your customer’s voice
    30. 30. Step 2: Measure and analyze the conversations
    31. 31. Step 3: React to the customer feedback</li></li></ul><li>Social Media Monitoring Tools<br />2. How to Select Right Social Media Monitoring Tools?<br /><ul><li>Make a matrix table
    32. 32. Identify which social sites are essential for your company
    33. 33. Identify for what kind of analytical layer the social media monitoring tool is used
    34. 34. Make profile updated plans daily, weekly, and monthly
    35. 35. Select the suitable package according to cost and features
    36. 36. Refine one or more tools based on the specific social sites</li></li></ul><li>Social Media Monitoring Tools<br />3. Comparison of TweetDeck, Hootsuite and Sprout Social<br /><ul><li>Save social media management time
    37. 37. Targeting Audience
    38. 38. Best Time for Posting a Particular Topic
    39. 39. Track the Engagement Results
    40. 40. Share Progress Reports with Others</li></li></ul><li>Platforms for Developing Communities<br />1. Community Platform<br /><ul><li>A good platform will accommodate all of a community’s activities and offer community a simple entry.
    41. 41. Community platforms need to integrate more web content management tools, social networking sites or other collaboration forms together. </li></ul>Good community platform considerations questions<br /><ul><li>How simple is the platform to use? Is it easy to set up?
    42. 42. How well does the platform combine the tools that a community needs?
    43. 43. How secure is the platform by using additional component tools?
    44. 44. Does the platform support multiple communities at once? If so, what are the limits and how easy can it launch a new community? Can sub-communities be built easily?
    45. 45. What is the cost to host, access, maintain, and support such a platform?</li></li></ul><li>Platforms for Developing Communities<br />3. Three community platforms<br /><ul><li>Huddle
    46. 46. Web-based software, strength is the file management
    47. 47. Light weighted online platform without online chat, project reporting, custom themes, time tracking and bug reporting
    48. 48. WordPress
    49. 49. Free web-based software, thousands of plug-ins for everything you might want your site to do, Free support
    50. 50. Fairly weak core code, Security issues, too fast upgrade cycle, fake developers
    51. 51. Central Desktop
    52. 52. Provide a complete SaaS (Software as a Service) solution
    53. 53. Most important advantage is very easy to install
    54. 54. Two great features for collaboration are that its users can make online documents and have comment boards based around links.
    55. 55. Project management is not the best thing for Central Desktop</li></li></ul><li>Access Community Development<br />1. SWOT Analysis<br />
    56. 56. Access Community Development<br />2. Analysis of Competitors Communities<br />The four competitors whose communities are analysed<br /><ul><li>SAP
    57. 57. Salesforce
    58. 58. Sugar CRM
    59. 59. SAGE</li></li></ul><li>Access Community Development<br />2. Analysis of Competitors Communities<br /><ul><li>SAP</li></li></ul><li>Access Community Development<br />2. Analysis of Competitors Communities<br /><ul><li>Salesforce</li></li></ul><li>Access Community Development<br />2. Analysis of Competitors Communities<br /><ul><li>SugarCRM</li></li></ul><li>Access Community Development<br />2. Analysis of Competitors Communities<br /><ul><li>SAGE</li></li></ul><li>Access Community Development<br />3. Analysis of the Customers<br /><ul><li>Social Media Integration</li></li></ul><li>Access Community Development<br />3. Analysis of the Customers<br /><ul><li>Industries to Target</li></li></ul><li>Access Community Development<br />3. Analysis of the Customers<br /><ul><li>Platforms to Promote Community</li></li></ul><li>Access Community Development<br />4. Proposed Themes for the Community<br />
    60. 60. Access Community Development<br />5. Implementation Plan for Community Development<br /><ul><li>Development Phases</li></li></ul><li>Access Community Development<br />5. Implementation Plan for Community Development<br /><ul><li>Relationship between Plan and Implement Phases</li></li></ul><li>Access Community Development<br />6. Prototype of the Community<br />
    61. 61. Future Development<br />1. Google+<br /><ul><li> What is Google plus?</li></li></ul><li>Future Development<br />1. Google+<br /><ul><li> Interface of Google plus?</li></li></ul><li>Future Development<br />1. Google+<br /><ul><li> Features of Google plus?</li></li></ul><li>Future Development<br />1. Google+<br /><ul><li> Google+ for Internal Collaboration</li></li></ul><li>Future Development<br />1. Google+<br /><ul><li> Google+ for External Communities</li></ul>- Circles<br />- Streams<br />- Hangout<br />
    62. 62. Future Development<br />2. Social CRM<br />
    63. 63. Future Development<br />2. Social CRM<br /><ul><li>What is Social CRM?</li></li></ul><li>Future Development<br />2. Social CRM<br /><ul><li>Starting with the Social Customer</li></li></ul><li>Future Development<br />2. Social CRM<br /><ul><li>Evolution from CRM to Social CRM</li></li></ul><li>Future Development<br />2. Social CRM<br /><ul><li>Where Do You Start?</li></ul>Recognize the trend<br />Start the culture change internal<br />Focus on people rather than on technologies<br />Organize your company for social<br /><ul><li>Who Is the Leading in Social CRM?</li></ul> According to Gartner: <br /><ul><li>Leader: Lithium & Jive Software
    64. 64. Visionaries: Salesforce.com (NYSE: CRM), Mzinga and KickApps
    65. 65. Niche players: the rest
    66. 66. Forecast for Next</li></ul>Mobile CRM growth accelerates<br />CRM and Social networking sites/tools continue to integrate their capabilities <br />Social Rankings will become a standard public approach<br />Customer Insight apps leading the way<br />
    67. 67. Future Development<br />3. Mobile Website<br />
    68. 68. Project Site<br />Getting Involved in Online Communities<br />
    69. 69.
    70. 70. Professor Mary Rose<br />Dr. Paul Rayson<br />Mr. Chris Tossell<br />Mr. Alex Reevse<br />Mr. Tim Cole<br />Ms. Tracy Wiseman<br />Miss Julie Secondo<br />
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