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  • People have changed and so companies must change
  • Transcript

    • 1. Getting Involved in Communities
      By
      Dan Qing Wang
      Mujahid Godil
      Supervisor
      Professor Mary Rose
      Dr. Paul Rayson
      Mr. Chris Tossell
    • 2. Presentation Outline
      • Project Brief & Research Methodology
      • 3. Communities of Practice (COP)
      • 4. Theory around Online Community
      • 5. Social Media Monitoring Tools
      • 6. Platforms for Community Development
      • 7. Access Community Development
      • 8. Future Development
    • Project Brief and Research Methodology
    • Types of Communities
    • 17. Communities of Practice (COP)
      1. What is COP?
    • 18. Communities of Practice (COP)
      2. Dimensions of Communities of Practice
    • 19. Communities of Practice (COP)
      3. Development Stages of Communities
    • 20. Communities of Practice (COP)
      4. Benefits of Communities of Practice
    • 21. Communities of Practice (COP)
      5. Challenges in Developing a Community
    • 22. Communities of Practice (COP)
      6. Developing a Community
    • 23. Theory around Online Communities
      1. What is an Online Community?
      • A place for a group of people with common or complementary interests who use the internet to communicate, work together and pursue their interests.
      • 24. Core characteristics of online communities
    • Theory around Online Communities
      2. Membership Life Cycle of Online Communities
    • 25. Theory around Online Communities
      3. Why do People Participate in Online Communities?
    • 26. Theory around Online Communities
      4. Learn Lessons from Failed Online Community
      • over 60% of online communities fail to thrive
      According to Deloitte consultant Ed Moran
      • 35% have less than 100 members,
      • 27. less than 25% have more than 1,000
    • Theory around Online Communities
      4. Learn Lessons from Failed Online Community
      • Repeat the same mistakes and fail to learn
      Businesses are being enticed by fancy technology
      Lack of proper management
      The wrong measurement metrics
      Lots of noise
    • 28. Social Media Monitoring Tools
    • 29. Social Media Monitoring Tools
      1. Overview of Social Media Monitoring Tools
      • Step 1: Listen to your customer’s voice
      • 30. Step 2: Measure and analyze the conversations
      • 31. Step 3: React to the customer feedback
    • Social Media Monitoring Tools
      2. How to Select Right Social Media Monitoring Tools?
      • Make a matrix table
      • 32. Identify which social sites are essential for your company
      • 33. Identify for what kind of analytical layer the social media monitoring tool is used
      • 34. Make profile updated plans daily, weekly, and monthly
      • 35. Select the suitable package according to cost and features
      • 36. Refine one or more tools based on the specific social sites
    • Social Media Monitoring Tools
      3. Comparison of TweetDeck, Hootsuite and Sprout Social
      • Save social media management time
      • 37. Targeting Audience
      • 38. Best Time for Posting a Particular Topic
      • 39. Track the Engagement Results
      • 40. Share Progress Reports with Others
    • Platforms for Developing Communities
      1. Community Platform
      • A good platform will accommodate all of a community’s activities and offer community a simple entry.
      • 41. Community platforms need to integrate more web content management tools, social networking sites or other collaboration forms together.
      Good community platform considerations questions
      • How simple is the platform to use? Is it easy to set up?
      • 42. How well does the platform combine the tools that a community needs?
      • 43. How secure is the platform by using additional component tools?
      • 44. Does the platform support multiple communities at once? If so, what are the limits and how easy can it launch a new community? Can sub-communities be built easily?
      • 45. What is the cost to host, access, maintain, and support such a platform?
    • Platforms for Developing Communities
      3. Three community platforms
      • Huddle
      • 46. Web-based software, strength is the file management
      • 47. Light weighted online platform without online chat, project reporting, custom themes, time tracking and bug reporting
      • 48. WordPress
      • 49. Free web-based software, thousands of plug-ins for everything you might want your site to do, Free support
      • 50. Fairly weak core code, Security issues, too fast upgrade cycle, fake developers
      • 51. Central Desktop
      • 52. Provide a complete SaaS (Software as a Service) solution
      • 53. Most important advantage is very easy to install
      • 54. Two great features for collaboration are that its users can make online documents and have comment boards based around links.
      • 55. Project management is not the best thing for Central Desktop
    • Access Community Development
      1. SWOT Analysis
    • 56. Access Community Development
      2. Analysis of Competitors Communities
      The four competitors whose communities are analysed
    • Access Community Development
      2. Analysis of Competitors Communities
      • SAP
    • Access Community Development
      2. Analysis of Competitors Communities
      • Salesforce
    • Access Community Development
      2. Analysis of Competitors Communities
      • SugarCRM
    • Access Community Development
      2. Analysis of Competitors Communities
      • SAGE
    • Access Community Development
      3. Analysis of the Customers
      • Social Media Integration
    • Access Community Development
      3. Analysis of the Customers
      • Industries to Target
    • Access Community Development
      3. Analysis of the Customers
      • Platforms to Promote Community
    • Access Community Development
      4. Proposed Themes for the Community
    • 60. Access Community Development
      5. Implementation Plan for Community Development
      • Development Phases
    • Access Community Development
      5. Implementation Plan for Community Development
      • Relationship between Plan and Implement Phases
    • Access Community Development
      6. Prototype of the Community
    • 61. Future Development
      1. Google+
      • What is Google plus?
    • Future Development
      1. Google+
      • Interface of Google plus?
    • Future Development
      1. Google+
      • Features of Google plus?
    • Future Development
      1. Google+
      • Google+ for Internal Collaboration
    • Future Development
      1. Google+
      • Google+ for External Communities
      - Circles
      - Streams
      - Hangout
    • 62. Future Development
      2. Social CRM
    • 63. Future Development
      2. Social CRM
      • What is Social CRM?
    • Future Development
      2. Social CRM
      • Starting with the Social Customer
    • Future Development
      2. Social CRM
      • Evolution from CRM to Social CRM
    • Future Development
      2. Social CRM
      • Where Do You Start?
      Recognize the trend
      Start the culture change internal
      Focus on people rather than on technologies
      Organize your company for social
      • Who Is the Leading in Social CRM?
      According to Gartner:
      • Leader: Lithium & Jive Software
      • 64. Visionaries: Salesforce.com (NYSE: CRM), Mzinga and KickApps
      • 65. Niche players: the rest
      • 66. Forecast for Next
      Mobile CRM growth accelerates
      CRM and Social networking sites/tools continue to integrate their capabilities
      Social Rankings will become a standard public approach
      Customer Insight apps leading the way
    • 67. Future Development
      3. Mobile Website
    • 68. Project Site
      Getting Involved in Online Communities
    • 69.
    • 70. Professor Mary Rose
      Dr. Paul Rayson
      Mr. Chris Tossell
      Mr. Alex Reevse
      Mr. Tim Cole
      Ms. Tracy Wiseman
      Miss Julie Secondo