Net303 a.2 policy_primer_muirg

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  • Apologies my references were lost when I converted the file from Keynote to Powerpoint. As was visual treatment.

    Google (2013). Google Privacy and Principles. Retrieved from http://www.google.com/intl/en/policies/privacy/

    Faircloth, K. (2012, April 26). Google Isn’t Making Promises About Stuff Working, Okay? BetaBeat. Retrieved from http://betabeat.com/2012/04/google-isnt-making-any-promises-about-stuff-working-okay/

    Lardinois, F. (2012, June 28). Gmail Now Has 425 Million Users, Google Apps Used By 5 Million Businesses and 66 of the Top 100 Universities. TechCrunch. Retrieved from http://techcrunch.com/2012/06/28/gmail-now-has-425-million-users-google-apps-used-by-5-million-businesses-and-66-of-the-top-100-universities/

    Kovach, S. (2012, April 24). A Lot of People Are Freaking Out Over Google Drive For Nothing. Business Insider. Retrieved from 
http://www.businessinsider.com/a-lot-of-people-are-freaking-out-because-they-think-google-owns-the-stuff-you-store-in-google-drive-2012-4

    Network Advertising Initiative (2013). Consumer Opt Out. Retrieved from http://www.networkadvertising.org/

    Young, M. (n.d.). Terms of Service: Google Drive, Gmail, and Your Intellectual Property. Retrieved from http://mikeyounglaw.com/terms-of-service-google-drive-gmail-intellectual-property/
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  • {"16":"We regularly point our audience to BBC correspondents and reporters on Twitter and embed their tweets on our website stories.\n","5":"These are the key objectives – a reminder. And commercial is a key part of them.\nOverall thoughts: Not set in stone but moving target; centralisation vs horizontal distribution; blurring of private and corporate lines\n","11":"We regularly point our audience to BBC correspondents and reporters on Twitter and embed their tweets on our website stories.\n","17":"We regularly point our audience to BBC correspondents and reporters on Twitter and embed their tweets on our website stories.\n","6":"These are the key objectives – a reminder. And commercial is a key part of them.\nOverall thoughts: Not set in stone but moving target; centralisation vs horizontal distribution; blurring of private and corporate lines\n","12":"We regularly point our audience to BBC correspondents and reporters on Twitter and embed their tweets on our website stories.\n","1":"These are the key objectives – a reminder. And commercial is a key part of them.\nOverall thoughts: Not set in stone but moving target; centralisation vs horizontal distribution; blurring of private and corporate lines\n","18":"These are the key objectives – a reminder. And commercial is a key part of them.\n","7":"@BBCBreaking has nearly doubled follower count from April 2012 – to 5.55m now. Our @BBCWorld Twitter account has also pretty much doubled year on year, going from 1.7mln in April 2012 to 3.4mln this year \nBUT – should say that this data represents everyone who has ever followed @BBCBreaking (including bots and inactive followers).\n","13":"We regularly point our audience to BBC correspondents and reporters on Twitter and embed their tweets on our website stories.\n","2":"These are the key objectives – a reminder. And commercial is a key part of them.\n","19":"These are the key objectives – a reminder. And commercial is a key part of them.\n","8":"Now widespread – most of our correspondents and reporters use Twitter and Quickfire now.\nCompliance model (post-hoc)\nModules to get onto the site\nSymbiosis with Quickfire (does it make Quickfire redundant?)\n","14":"We regularly point our audience to BBC correspondents and reporters on Twitter and embed their tweets on our website stories.\n","3":"These are the key objectives – a reminder. And commercial is a key part of them.\nOverall thoughts: Not set in stone but moving target; centralisation vs horizontal distribution; blurring of private and corporate lines\n","9":"@BBCBreaking has nearly doubled follower count from April 2012 – to 5.55m now. Our @BBCWorld Twitter account has also pretty much doubled year on year, going from 1.7mln in April 2012 to 3.4mln this year \nBUT – should say that this data represents everyone who has ever followed @BBCBreaking (including bots and inactive followers).\n","15":"We regularly point our audience to BBC correspondents and reporters on Twitter and embed their tweets on our website stories.\n","4":"These are the key objectives – a reminder. And commercial is a key part of them.\nOverall thoughts: Not set in stone but moving target; centralisation vs horizontal distribution; blurring of private and corporate lines\n","10":"We regularly point our audience to BBC correspondents and reporters on Twitter and embed their tweets on our website stories.\n"}

Transcript

  • 1. NET303 Policy Primer G.Muir October, 2013
  • 2. Gmail is one of Google’s many products Image courtesy of Google
  • 3. What is Gmail? According to Gmail.... Gmail is more than just email. “You can start a video call with a friend, ping a colleague and write an email – all without leaving your inbox.” “It’s always available wherever you are, from any device desktop, laptop, phone or tablet.” Reference: Google About page Image courtesy of Google
  • 4. Who uses Gmail? Anyone can... As long as you are over 13 years old in Australia... Photo courtesy of Bryan Evans
  • 5. Who uses Gmail? - Gmail has over 425 million users It is being used by; - government agencies in 45 states in the USA - 66 of the top 100 universities in USA - and 5 million businesses worldwide have “gone Google” Reference: TechCrunch
  • 6. Why would you use Gmail? - It’s FREE and offers lots of storage! - It helps you stay in touch with family and friends - You can connect with Google Hangouts (video) - You can access it anywhere on desktop, laptop, tablet and mobile - It only takes a few minutes to set up - 425 million other people have it... so, it must be OK! Right? References Why Gmail,
  • 7. How to create a Gmail account in 3 easy steps 1 Fill out a form with a few standard details such as your name, date of birth and location. 2 Agree to the Terms of Service and Privacy Policy. As well as a Personalisation policy. 3 Upload a photo Screenshot taken September 15, 2013
  • 8. But... what did I just agree to? Photo courtesy of Nicholas Raymond
  • 9. But... what did I just agree to? Google uses colloquial, friendly language to make you feel at ease through the sign up process. Screenshot taken September 15, 2013
  • 10. But... what did I just agree to? Here are 6 “Policies and Principles” under the microscope... Reference https://www.google.com/intl/en/policies/terms/
  • 11. Google Policies and Principles 1 Changes to their policies Google changes their policies without contacting you to let you know. The Privacy Policy has changed 13 times since 1999, on average this is once a year, so updates occur quite frequently. It is your responsibility to check the terms regularly and understand the legal jargon because when they are updated you have automatically agreed to them. Screenshot taken September 15, 2013
  • 12. Google Policies and Principles 2 Your content Google and the companies they work with have permission to re-produce, display and modify content you attach to emails and send via Gmail. This includes your personal photos, confidential business documents and any creative works! So, essentially you own the Intellectual Property Rights, but they can “borrow” it. Whilst they don’t actively monitor all content, if they deem any of your content illegal (e.g. through keyword algorithmic searches) they can remove it and refuse to display it. Image courtesy of Brian Ford
  • 13. Google Policies and Principles 3 Loosing all of your contacts and data Google can add and remove features and functionality of Gmail or discontinue the service altogether. If they do, you could loose all of your personal contacts, emails and data and you can not hold Google responsible. Image courtesy of Sparky
  • 14. Google Policies and Principles 4 Account termination Google can terminate your account if they believe you are misusing their service. Misuse is not well defined, so therefore pretty subjective. It can include; - sending inappropriate content, such as material that is defamatory, abusive, fraudulent - sharing intellectual property without the owner’s permission Image courtesy of Sparky - distributing spam
  • 15. Google Policies and Principles 5 Your personal information Google collects personal data on you such as such as your phone number, location and the content you like unless you go to their Policies page and “opt out of cookies”. This is hard to find to do and not promoted on their products. They collect your data so they can advertise products and services that you are likely to be interested in. And because the ads are specifically targeted at you, they can charge a higher premium because you are more likely to be interested. So, your data is making them money! Image courtesy of Vince Lamb
  • 16. Google Policies and Principles 6 Spam You can opt of some email communication from Gmail, but not everything. So, Google can send you emails about what ever they like, when ever they like. Image courtesy of: epSOS.de
  • 17. Google Policies and Principles 7 Business use The 5 million businesses that use Google services are responsible for ensuring their staff adhere to Google’s ever changing and complex policies. If a business decides to take Google to court, they must pay for all Google’s legal expenses and financial loses. So, it is probably better not to go fight Google... Image courtesy of Department for Business
  • 18. Do you still want a Gmail account? Image courtesy of Teachers Learners
  • 19. References This presentation is liscened under http://creativecommons.org/licenses/by-nc-sa/3.0/