Creativity IN PRINT ADS PRESENTED BY:<br />AYESHA INAM<br />MUHAMMAD FAYSAL<br />FAIZAN SHEHZAD<br />FAWAD HASHMI<br />QAS...
Rule # 1 - Show the Product<br />Print ads are visual; therefore, craft ads with the ‘eye in mind’!!<br />
Rule # 2 - Don’t Use Negative Headline<br />Don’t ever use a caption/headline that portrays the product negatively in cons...
Rule # 3 - Whenever possible, mention your brand name in the headline of the print ad<br />Put the name of the brand in th...
Rule # 4 - Whenever possible, show people enjoying your product<br />Essential to inform people about the functional benef...
Rule No.5 – Always feature news in your Advertisement<br />
WWF ad focuses on the danger of cutting trees<br />Picture itself is self explanatory<br />News written at the bottom<br /...
Ad features an announcement by McDonalds<br />McDonalds promoting the individuality campaign<br />Ad appears to be offensi...
UNICEF Ad promotes water pollution<br />Concept is nice with visually grabbing imagery<br />Statistics are visible to crea...
A public service message by ONKYO Sound Systems printed in India<br />Ad is for world environment day<br />Clever play on ...
Rule No.6 – Always give prominent display to your logo<br />
Logo is clearly visible<br />Message of Radio station is clear – plays classic music<br />A clever play on the famous line...
Logo is clearly visible in two places<br />Message of Coke is clear – The ideal soft drink<br />Humor in the ad makes it e...
Logo is clearly visible<br />Message of Nike is clear – Performance<br />Minimum text makes the message stand out<br />
Logo is clearly visible<br />Message of Pepsi is clear – Twist of Lemon<br />Minimum text makes the message stand out<br />
Rule No.7 – Always tell the reader where he/she can buy the product<br />
Rule No.8 – Avoid all unpleasant connotations about  your products<br />
Head & Shoulders &....<br />
Rule # 09<br />Always localize your ads<br />
It is very important to consider local culture, values and norms<br />It is good to use local celebrities in ads as endors...
Local ads grab more attention <br />Using local content with creativity is the challenge. It needs out of box thinking<br />
Rule # 10 - Use the Available Space Wisely<br />Use the space according to the product you are creating an ad for.<br />
For FMCG: 75%  Visual                        25% Copy<br />
For Durables: 50% Visual                             50% Copy<br />
Some more catchy print ads<br />
Creativity IN B2B Ads50% Content50% Appeal<br />
THANK YOU!!!!!<br />
Upcoming SlideShare
Loading in …5
×

Creativity in print ads

1,449 views
1,133 views

Published on

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,449
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
42
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Creativity in print ads

  1. 1.
  2. 2. Creativity IN PRINT ADS PRESENTED BY:<br />AYESHA INAM<br />MUHAMMAD FAYSAL<br />FAIZAN SHEHZAD<br />FAWAD HASHMI<br />QASEEMUDDIN CHAWLA<br />SARMAD RAFIQ SOOMRO<br />SAQIB BIN HARIS KHAN<br />
  3. 3. Rule # 1 - Show the Product<br />Print ads are visual; therefore, craft ads with the ‘eye in mind’!!<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. Rule # 2 - Don’t Use Negative Headline<br />Don’t ever use a caption/headline that portrays the product negatively in consumer’s mind!!<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. Rule # 3 - Whenever possible, mention your brand name in the headline of the print ad<br />Put the name of the brand in the consumer’s mind. <br />The headline is the most important part of your ad.  <br />“It's the ad within the ad!!”<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. Rule # 4 - Whenever possible, show people enjoying your product<br />Essential to inform people about the functional benefits<br />How can your brand make the life of the consumer happier<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26. Rule No.5 – Always feature news in your Advertisement<br />
  27. 27. WWF ad focuses on the danger of cutting trees<br />Picture itself is self explanatory<br />News written at the bottom<br />Not good legibility<br />Although ad is effective<br />
  28. 28. Ad features an announcement by McDonalds<br />McDonalds promoting the individuality campaign<br />Ad appears to be offensive but grabs the readers attention<br />Logo and branding predominantly visible for affective recall<br />
  29. 29. UNICEF Ad promotes water pollution<br />Concept is nice with visually grabbing imagery<br />Statistics are visible to create impact<br />Logo is not overpowering<br />Image is the main focus <br />
  30. 30. A public service message by ONKYO Sound Systems printed in India<br />Ad is for world environment day<br />Clever play on the dangers of carbon emissions<br />Message is clear and eye catching<br />It also goes with the company’s products<br />
  31. 31. Rule No.6 – Always give prominent display to your logo<br />
  32. 32. Logo is clearly visible<br />Message of Radio station is clear – plays classic music<br />A clever play on the famous line from Star Wars<br />
  33. 33. Logo is clearly visible in two places<br />Message of Coke is clear – The ideal soft drink<br />Humor in the ad makes it eye catching<br />
  34. 34. Logo is clearly visible<br />Message of Nike is clear – Performance<br />Minimum text makes the message stand out<br />
  35. 35. Logo is clearly visible<br />Message of Pepsi is clear – Twist of Lemon<br />Minimum text makes the message stand out<br />
  36. 36. Rule No.7 – Always tell the reader where he/she can buy the product<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40. Rule No.8 – Avoid all unpleasant connotations about your products<br />
  41. 41.
  42. 42. Head & Shoulders &....<br />
  43. 43.
  44. 44. Rule # 09<br />Always localize your ads<br />
  45. 45.
  46. 46. It is very important to consider local culture, values and norms<br />It is good to use local celebrities in ads as endorsement<br />
  47. 47.
  48. 48. Local ads grab more attention <br />Using local content with creativity is the challenge. It needs out of box thinking<br />
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53. Rule # 10 - Use the Available Space Wisely<br />Use the space according to the product you are creating an ad for.<br />
  54. 54. For FMCG: 75% Visual 25% Copy<br />
  55. 55. For Durables: 50% Visual 50% Copy<br />
  56. 56.
  57. 57.
  58. 58. Some more catchy print ads<br />
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69. Creativity IN B2B Ads50% Content50% Appeal<br />
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81.
  82. 82. THANK YOU!!!!!<br />

×