Leather jackets in russian market

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Leather jackets in russian market

  1. 1. Leather Jackets In Russian Market By: Farooq Hameed M. Asim
  2. 2. Introduction • In Pakistan Leather is the second largest export earning sector after textile. • This sector is contributing around $700 million. • American market is the main market for Pakistani leather apparel and clothing.
  3. 3. Introduction • A lot of buyers were alienated from Pakistan after September 11 incident in USA. • In order to promote leather garments industry, the rate of sales tax on leather should be reduced to 5 per cent.
  4. 4. Raw Material For Leather • Hides and skins are the basic raw materials for the leather industry, which originate from the source of livestock. • • 78% of the total population of bovine 93% of world population of goats • Pakistan is the 4th largest livestock holding country -21% large animals and 11% small animals.
  5. 5. RUSSIA Russia As our Target Market And Its Profile
  6. 6. Country Profile • Canada and Russia, with an average temperature of −5 or -6 °C are the coldest countries in the world. • This area of Russia is famous for its extreme climate with very cold winters. • In the winter the weather can be very dangerous sometimes with temperatures below -35°C, strong winds and snowstorms.
  7. 7. Required Clothing • Heavyweight clothing is needed for the winter. • Traditional Russian men like to flaunt leather a lot.
  8. 8. Facts About Russian Market • Russia being cold country has huge demand for leather. • They follow Italy style of fashion as in Italy fashion changes after every six months. • Russians dress very stylishly.
  9. 9. Structure Of Pakistan Exports
  10. 10. Product Specification • A shirt-style snap-down collar, shoulder straps, knit cuffs and waistband, a back constructed from a single piece of leather to limit stress on the garment, and a lightweight silk or cotton inner lining. • A wide range of color tones and hues. • Zippers would be of steel or brass.
  11. 11. Competitors 1. China 2. India 3. Local Market
  12. 12. Target Market • Russia has a population of 139,390,205. • There are different classes in Russia with different buying power. • We would be targeting upper middle class.
  13. 13. Product Positioning • A very effective outfit in cold weather. • Durability and flexibility. • Comfort Source.
  14. 14. Marketing Strategies “No Compromise on Quality” • On monthly basis exhibitions would be arranged. • Advertising through print and electronic media. • Product individuality and properties will be portrayed through commercials.
  15. 15. Marketing Strategies • In the major cities we will open our “Outlets”, and an agent would be used for the distribution. • A central office or a hub would be formed from where the product will cycle out to the stores/ outlets.
  16. 16. Questions and Answers
  17. 17. Thank You

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